Jeremy Beard, a senior solutions architect at Cloudera, introduces Kudu, a new column-oriented storage system for Apache Hadoop designed for fast analytics on fast changing data. Kudu is meant to fill gaps in HDFS and HBase by providing efficient scanning, finding and writing capabilities simultaneously. It uses a relational data model with ACID transactions and integrates with common Hadoop tools like Impala, Spark and MapReduce. Kudu aims to simplify real-time analytics use cases by allowing data to be directly updated without complex ETL processes.