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Over 100 Years of                                                         Advertising Measurement                         ...
“Sometimes, in order to                                                                                                   ...
1906 – Print      Kellogg’s print the world’s first full      page press advert. It soon      becomes a case study for    ...
According to advertising commentators, when the Ford Model T*         launched in 1908 as “the world’s first affordable ca...
1912 – Outdoor The world’s largest billboard is built in Times Square, New York measuring 32m x 15m. Ad men claim that bil...
1922 – Radio    Alvin. T Fuller is the first    person to purchase time on    a radio station in exchange    for mentions....
1939 – Direct Mail Advertising agencies start to appear everywhere. The founder of one of the most successful ones, David ...
“The Best Advertising Isn’t Advertising”.© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.      ...
Copywriters should spend 60% of  their time writing the headline”.                                        David Ogilvy© 20...
10© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
In 1941 the world’s first TV ad was run by watchmakerBulova on New York station WNBT. They paid $9 for a10 second spot dur...
1960 - TV                                                                              For the world’s first televised    ...
1971 – TVCCoca-Cola release theiriconic “I’d like to teach theworld to sing” TVcommercial (TVC).Sales explode and over the...
1994 – Display Three years after the internet is “invented” by Sir Tim Berners-Lee, US Telecoms company AT&T run the world...
By 2000 consumers are seeing to up to 10,000                              advertising messages everyday.© 2013 Adobe Syste...
2000 – AdWords  Google launches AdWords in 2000 with 350 customers.  By 2012 it is their main source of revenue generating...
All the data ever collected in the world up until                            2003 is now reproduced every 48 hours.© 2013 ...
2003 – Acquisition The need to track acquisition metrics became more important once CEO’s started demanding conversions in...
2006 “Social” Media                                                                                   The term “Cost per e...
Starbucks produce the first promoted tweet in April 2010. Some         reports claim that Starbucks is “the most connected...
2010 – Social ROI      As brands start investing significant      amounts of money in social media      campaigns, markete...
2010 – PinterestPinterest launched as a closed beta in2010. By 2012 it was driving more trafficto websites than LinkedIn, ...
“It’s not survival of the fittest anymore, it’s survival of the fastest”.                                                 ...
2012 – Social NPS As the boundaries between marketing and customer service become increasingly blurred within social media...
FourSquare was launched in 2009 by DenisCrowley and Naveen Selvadurai at SXSW.It now represents 1.3m businesses andboasts ...
2012 – Check-In’s                                                                              While the future of check-i...
The Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.in 2012 © 2013        Digital Marketing Landscape
2013+ The Future?                                                                              Now that Facebook own face-...
Need More Inspiration?                         VC / Angel Investors Chris Sacca & Kevin Rose                       (Co-Fou...
Want to see what the future    holds for social businesses?    Check out    http://www.adobe.com/uk/prod    ucts/social.ht...
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FourSquare was launched in 2009 Over 100 Years of Advertising Measurement

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FourSquare was launched in 2009 by DenisCrowley and Naveen Selvadurai at SXSW.It now represents 1.3m businesses andboasts 33m users who have “checked-in” tothose businesses 3.5 billion times. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25

Publié dans : Technologie, Business
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