2012 – Check-In’s While the future of check-in services like 4SQ and the likelihood of users checking-into venues is still a top of hot debate, driving a customer into a physical location as a result of a social media interaction is still the ultimate goal and dream success metric for many social brands. Metric: Check-In’s / Coupon Redemption Methodology: Analytics from your preferred location-based marketing service will help you measure the success of your social activity. The most savvy brands are able to match up online data, with existing customer data, and match it up against to social interactions.© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.