2013+ The Future? Now that Facebook own face-recognition and location based technology via their acquisitions of Face.com and Gowalla it will be interesting to see how they encourage global brands to engage with consumers on a local scale… Some reports claim that uber-social brands like Starbucks are trialing technology that automatically check-in opt-in users via face recognition when they enter a store, sends their favourite drink order to the barista, and contactless payment helps them be in and out of the store in seconds. Metric: ”Door Swingers” Methodology: Facebook will be a major player in this space, but expect to see major partnerships with Square – helping local businesses track the spending habits and online behaviour of their© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. most loyal customers, by accessing their social profiles.