Top 10 Pieces of Advice in Social Media... Ever!

•

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I've been blogging since 2003, so for my 15 minute presentation at @DigiShoreditch 2013 - these are the top 10 things I've learnt about social media in the last 10 years.

Technologie Business

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Top 10
Pieces of
Social Advice
(Ever)!
@JeremyWaite

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#DS13

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Time you enjoy
wasting is not
wasted…
#DS13

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
10
#DS13
“You don’t need to outspend
your competitors in order to
beat them”.

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
9
#DS13 Gary Vaynerchuk
Win the Battle Between
“Commercial v Acquisition”

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
8
#DS13
“Sentiment doesn’t suck”.

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
7
#DS13 #NateSilver
Separate the “Signal
from the Noise”.

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
6
#DS13 #Moneyball
“Just because you can
measure everything, doesn’t
mean that you should”.

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
5
#DS13
Understand Your Customers
(Then Love Them to Death!)
1. Who
2. What
3. Why
4. Where
5. When

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
4
#DS13 #PurposePyramid #Lovemarks
“Brands are built on emotion.
Business strategies are not”.
Entertain
ChallengeInspire
InformEducate
Solve
Problems
For the Heart
For the Head

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
3
#DS13 @SimonSinek #TED
Always Start with “Why?”

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2
#DS13
Understand the “Like-Cycle”
STRATEGY
#BIGDATA
4.
Understand the
“Value of a Fan”.
1.
Understand
Your Customers
5.
Social Ads to Amplify
the Best Content
& Conversations
2.
Build an Optimised
Content Calendar
3.
Reward the
Community.
Give Fans a
Reason to Return
INSIGHT
What Type
Of “Likes”
Do You
Want?
LOYALTY
How Are
You Going
To Keep
Them?
CONTENT
What are
You Going
To Do With
Them?
ROI
What is
The Value
Of A
“Like”
MEDIA
What Is
The Cost
Of A
“Like”?
Adobe
Social
Data

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1
#DS13
“Measure ROI”.
Return on Impressions
Influence
Interactions
Innovation…

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
(Revenue Gained – Investment)
Investment
* 100
ROI in Social Media is the
same as ROI in any other
area of business…
#DS13 @TheBrandBuilder
1

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@JeremyWaite | JeremyWaite.Tumblr.com

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Top 10 Pieces of Advice in Social Media... Ever!

11. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4 #DS13 #PurposePyramid #Lovemarks “Brands are built on emotion. Business strategies are not”. Entertain ChallengeInspire InformEducate Solve Problems For the Heart For the Head

12. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4 #DS13 #PurposePyramid #Lovemarks “Brands are built on emotion. Business strategies are not”. Entertain ChallengeInspire InformEducate Solve Problems For the Heart For the Head

14. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2 #DS13 Understand the “Like-Cycle” STRATEGY #BIGDATA 4. Understand the “Value of a Fan”. 1. Understand Your Customers 5. Social Ads to Amplify the Best Content & Conversations 2. Build an Optimised Content Calendar 3. Reward the Community. Give Fans a Reason to Return INSIGHT What Type Of “Likes” Do You Want? LOYALTY How Are You Going To Keep Them? CONTENT What are You Going To Do With Them? ROI What is The Value Of A “Like” MEDIA What Is The Cost Of A “Like”? Adobe Social Data

17. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. (Revenue Gained – Investment) Investment * 100 ROI in Social Media is the same as ROI in any other area of business… #DS13 @TheBrandBuilder 1

18. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. (Revenue Gained – Investment) Investment * 100 ROI in Social Media is the same as ROI in any other area of business… #DS13 @TheBrandBuilder 1

Notes de l'éditeur

Launching July 10thOver $3bn developing marketing cloud19bn transactions a day18 of the top 20 e-comm in the worldPublishing / Listening / Analytics
Not everything has to say “Click-to-BUY”Like on average 40 brands – 20125-7 brands in 2011Competing with Gaga, Bieber etc…
Disney = 500m fans / 470 profiles / 250 staffNFL -= all 32 teams – 1 staffer!Good CONTENT  1-140-2.7mDisney spent MUCH less than Zynga / Angry Birds (proportionally)Dollar Shave guy last Digishoreditch – beat Gillette with a $5k video budgetAmplify GREAT content – don’t prop up average content
90:10Click-to-buy x Click-to-share
Assassins Creed 4Ubisoft – millions fans / languages across EMEAAssassins Creed 3 = 12m copies sold!Advertising.Twitter.comDeloitte / Crimson Hex / Nielsen / GfK = 30%+ sentiment  2.7x more sales than 30% increase ATL spend
BIG DATA – Adobe 19 billion – 18/2010,000 per day in 200090% last 2 years- Amount of useful data isn’t0-2003 now every 48 hours400m tweets day / 1.1bn FB (751m mobile / 665m DAU / 189m mobile only_Should be getting smarter – looking at US markets / brands
Reduce everything down to one numberFind the 1 metric that REALLY mattersROI or NPS ?
Reduce everything down to one numberFind the 1 metric that REALLY mattersROI or NPS ?
People share EMOTIONSDecisions with your HEART – justify it with your HEAD78% trust recommendations from friendsOnly 14% trust brands
People share EMOTIONSDecisions with your HEART – justify it with your HEAD78% trust recommendations from friendsOnly 14% trust brands
Strategy = WHYWhat are the numbers saying with NO agenda / emotion / biasContent is ALL emotion78% trust recommendations from friends – ONLY 14% trust brandsBrands are built with emotion – businesses are built with logic.
Fashion brand yesterday - £6.5mRovio – Angry Birds - £144mSkyBet 1700% ROINOT – Innovations / Impressions / Interactions / Impressions
Fashion brand yesterday - £6.5mRovio – Angry Birds - £144mSkyBet 1700% ROINOT – Innovations / Impressions / Interactions / Impressions
$600m+ Consulting BusinessTracking 19 Billion Transactions/ DayConsult for 18 of Worlds Top 20 E-commerce BusinessesOnly 1 of 2: Facebook PMD Partner (4 badges)Twitter Ads API partner

Top 10 Pieces of Advice in Social Media... Ever!

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