5. Data, data, data…
• Growth in data traffic
– mobile data traffic grew 2.6-fold in 2010 (tripling for 3rd year in a row)
– 2010 mobile data (237 petabytes per month) was 3X of global internet in 2000 (75
petabytes per month)
• Smartphones, tablets, and laptops are data hungry
– smartphone usage doubled in 2010
– 13% of global handsets, 78% of mobile handset traffic (3.3 MB/month)
– 3 million connected tablets in 2010 (405 MB/month)
– 94 million connected laptops in 2010 (1.7 GB/month)
• Video is the big consumer of data
– 50 percent of mobile traffic for the first time in 2011
• Connection speeds improve
– Mobile network connection speeds doubled in 2010
– Download at 101 kbps in 2009 to 215 kbps in 2010
• Data usage is democratized
– top 1% of mobile data subscribers generate over 20% of mobile data (30% year prior)
MEX – Pathways to the mobile UX horizon 5
8. $500 billion in global revenue for mobile carriers in 2015
MEX – Pathways to the mobile UX horizon 8
9. the device is the service
MEX – Pathways to the mobile UX horizon 9
10. Social network Digital content Brands
Aggregation & CRM server mCommerce backend
Device, newsletter & shopping registration Clients mStore
eCom account registration White-label 3rd party partners
Social network & news feeds aggregation 3rd party branded
CRM and statistics Surface UX
OTA updates and mgt
STREAM POST MEDIA SHOP
Out-of-box registration mShop / mServices
Connection to social networks aggregation
Registration to retailer brand eShopping
Customizable catalog of feeds Games & apps,
eBooks, Audio book,
MP3, Ticketing, Concierge,
VOD (movies, TV shows)
Consumer
eRetailers MNOs Banks Book stores Media publishers
electronics
MEX – Pathways to the mobile UX horizon 10
11. Open Android Surface Apps
MEX – Pathways to the mobile UX horizon 11
18. STREAM/POST SERVER MOBILE WEB STORES
Device account admin. Fnac eBook store / backend
Connectors to social network platforms Fnac.com store / backend
Content feeds catalog (news, video…) Fnac Ticketing backend / backend
OTA updates and usage statistics… Fnac MP3 store / backend
- …
MUSIC
Out-of-box registration MP3 store Fnac Online Shops
• Device registration EXISTING
• Fnac Newsletters STREAM SHOP • fnac.com (WAP)
• Games on Gallery
Preloaded feeds • fnac.com
• Selection of 60+ Fnac feeds • ebook Store
(relevant with device) • MP3 store
• Customization of MobiWire’s • VOD
existing catalog of feeds per
categories/languages Tick & Live Complementary Online Shops?
• News • Fnac or MobiWire partners
• People eBook
• Sport
• …
Evolves with Fnac mCommerce
strategy
MEX – Pathways to the mobile UX horizon 18
20. 3G
Library
Library
Currently reading: Winnie the Pooh (20/300)
My Collection (10 of 120) Show all
Books
Store
Recommended for you Show more
MEX – Pathways to the mobile UX horizon 20
21. Technology and architecture
WiFi Stack through WiFi
Complementary navigate pre-downloaded content
Tablets & smartphones synch/download packets
Megaspots web server embedded in handset
1000s of connections content management required
Wifi
Wifi Offload
WiFi offload Auto synch and stack
Synch w/Wifi
smart coverage smart synching
smart integration timed download on WiFi
Stack through Wifi
physical location use cases user configurable
IP debate Auto synch and stackintervention
requires user
LTE/4g
Synch w/WiFi LTE/4G
selected files long term evolution
terminal & cloud improved bandwidth
push time to implement
requires device memory WiFi and offload are required
MEX – Pathways to the mobile UX horizon 21
22. Designing for a connected experience
• Focus on service design
o Whole system – from device to cloud
o Think data and application architecture
o User centered, use case based design
o Keep the client rich
MEX – Pathways to the mobile UX horizon 22
23. Thank you
Jerome Nadel
jerome.nadel@mobiwire.com
MEX – Pathways to the mobile UX horizon 23
