When it comes to marketing—is digital really the new traditional? What do you think? That’s a long-standing debate that has marketers on both fronts defending the merits of each. Reference: https://seriouslysimplemarketing.com/traditional-vs-online-marketing/ Subscribe to our Free Digital Marketing Training to get the most of our resources, tips and tricks. http://jenusitsolutions.com/digital-marketing-training-essentials/

1. Week 1 - July 8, 2017
DIGITAL MARKETING TRAINING BY JENUS WEB SOLUTIONS INC.
TRADITIONAL
MARKETING AND
ONLINE MARKETING

2. When it comes to
marketing—is digital
really the new
traditional?

3. TRADITIONAL DIGITAL
Includes
PRINT MEDIA
(newspaper and magazine ads, newsletters,
brochures and other printed materials)
BROADCAST MEDIA
(such as TV and radio ads)
DIRECT MAIL
(including fliers, post cards, catalogs)
TELEMARKETING
Includes marketing efforts anchored
on electronic devices such as--
Websites
Social Networking Sites
Content Marketing
Banner Ads
Google Ads
Video Marketing

4. TRADITIONAL DIGITAL
Proven techniques with high
success rate
Long-standing initiatives that
the public already understands
Metrics for measuring success
Cost-efficient methods of
marketing
Unprecedented audience reach
Allows direct response from
intended audience

5. BENEFITS OF TRADITIONAL
MARKETING
Proven techniques with high
success rate
Long-standing initiatives that
the public already understands
Metrics for measuring success
The materials can be kept.

6. BENEFITS OF DIGITAL
MARKETING
Cost-efficient methods of
marketing
Unprecedented audience reach
Allows direct response from
intended audience
Real time results
Viral
Brand Development

7. Does that mean that
you need to do both?

8. No—you need to do what is
most effective for your
business.
This means…
Choosing the medium that is cheaper.
Picking a strategy that has better reach.
Using a platform that gives you tangible, almost
direct, response.

9. THINGS TO CONSIDER
WHEN DECIDING WHETHER
YOU SHOULD USE
TRADITIONAL OR DIGITAL
MARKETING

10. Digital marketing wins this one, hands down.
COST
Reach thousands with just a single post online.
But don't be too quick to dismiss what traditional
media can do in support of your digital efforts!
Traditional marketing that pulls focus to your
online initiatives can be a great way to
expand exposure.

11. Digital platforms enables you to build meaningful
connections with your audience.
MESSAGING
Depending on who you want to speak to, you can
tailor-fit your marketing efforts accordingly
If your targeting an older audience, you can
use a mix of traditional and digital channels
If you're targeting the Millenial generation, it's
better to focus all your resources on digital
platforms

12. Digital campaigns makes it easier to track and
measure specific goals for your marketing efforts
METRICS
This is in stark contrast to traditional marketing
where it's harder to track your marketing's
performance
Measure your site traffic
Gauge the level of engagement your
audience has on your social networks
Count the people visiting your blog

13. The arrival of smartphones and the accessibility it offers
has reshaped the way audience consumes media:
ACCESSIBILITY
Mobile is now the leading medium around the
world- and digital strategies can easily be a
part of this growing platform.
4 of 5 mobile phone users use it to shop online
People will check their social networks on
their smartphones rather than their desktop
3 out of 5 mobile users pay attention to mobile ads
People spend nearly 2 hours on their smartphone
every day

14. Digital marketing gives businesses direct response for
their efforts, even with limited budget.
But it's also important to find the right balance
between digital and traditional methods.

15. THANK YOU FOR
YOUR TIME TODAY.
Reference: https://seriouslysimplemarketing.com/traditional-vs-online-marketing/
https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing