Thank you for the opportunity to share our partnership marketing platform with you!
Demand Metric’s mission is to make Analyst research for companies targeting marketing and sales professionals more modern, engaging and effective; superior in terms of practicality; and most of all, cost effective with a significant return on investment.
You will find that we are not like most other Analyst firms. Our goal is to be flexible to work with and provide options for all sized organizations.
Demand Metric’s Q1 Research Agenda and Virtual Summit on April 3, 2014 - Sales Enablement for Success: Research, Experts, Tools & Solutions - will focus on the strategies, technologies, tools and best practices used to empower sales and optimize the sales and marketing
partnership for better performance and profitability.
We are launching 6 Benchmark Reports & Infographics, 1 Best Practices Report with a maturity model and framework, 6 Technology Solution Studies, 8+ Vendor Profiles & Case Studies, 12 Analyst eWorkshops, 6 How-To Guides, and 2 Consulting Methodologies & Tool-Kits including dozens of practical templates and tools to engage our members and drive attendance of senior marketing & sales professionals.
Since our partners will be promoting their participation in our Summits, and we’ll be inviting our entire email list of 140,000+ senior marketing
and sales professionals to join us, we know this represents an exceptional opportunity for us to fuel your content marketing, thought leadership and lead generation programs.
We invite you to learn more about Demand Metric and participate in our upcoming program!
Cheers,
John Follett, CMO
Demand Metric
Invitation
2. Invitation
Thank you for the opportunity to share our partnership marketing platform with you!
Demand Metric’s mission is to make Analyst research for companies targeting marketing and sales professionals more modern, engaging and
effective; superior in terms of practicality; and most of all, cost effective with a significant return on investment. You will find that we are
not like most other Analyst firms. Our goal is to be flexible to work with and provide options for all sized organizations.
Demand Metric’s Q1 Research Agenda and Virtual Summit on April 3, 2014 - Sales Enablement for Success: Research, Experts, Tools &
Solutions - will focus on the strategies, technologies, tools and best practices used to empower sales and optimize the sales and marketing
partnership for better performance and profitability.
We are launching 6 Benchmark Reports & Infographics, 1 Best Practices Report with a maturity model and framework, 6 Technology Solution
Studies, 8+ Vendor Profiles & Case Studies, 12 Analyst eWorkshops, 6 How-To Guides, and 2 Consulting Methodologies & Tool-Kits including
dozens of practical templates and tools to engage our members and drive attendance of senior marketing & sales professionals.
Since our partners will be promoting their participation in our Summits, and we’ll be inviting our entire email list of 140,000+ senior marketing
and sales professionals to join us, we know this represents an exceptional opportunity for us to fuel your content marketing, thought leadership
and lead generation programs.
We invite you to learn more about Demand Metric and participate in our upcoming program!
Cheers,
John Follett, CMO
Demand Metric
3. ABOUT DEMAND METRIC
Demand Metric is a global marketing research & advisory firm serving a membership community of over 40,000 marketing & sales
professionals, CEOs, and business owners with advisory services, benchmark reports, solution studies, consulting methodologies, training,
virtual summits, and a library of 500+ tools and templates.
Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team
and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1,000.
Demand Metric members leverage the following resources:
§ Research – 100+ How-To Guides, Best Practices Reports, Benchmark Reports, Technology Solutions Studies and Infographics.
§ Practical Tools – 500+ Analytical Tools, Premium-Quality Templates, Assessments, Checklists, Business Cases, Evaluations, etc.
§ Training – DM University offers 40+ Training Courses and eWorkshops in a Learning Management System (LMS) environment.
§ Community – 40,000 member online community for networking, discussions, and advice. Over 1,000 corporate clients.
§ Analyst Inquiry – expert advice from our Research Directors and Senior Analyst Network of industry practitioners.
§ Executive Council – peer-to-peer Executive Roundtables and Benchmarking Programs.
§ Virtual Summits – gatherings of 2,000+ proactive sales & marketing professionals, experts & analysts to share new research.
6. Member Demographics
Job Function
Seniority Level
85%
General Management
37%
79%
Marketing
Sales
Finance
30%
31%
8%
20%
15%
5%
IT
C-Suite
2%
Operations
Director
VP
1%
HR
Annual Revenue
Employees
19%
Manager
21%
22%
19%
19%
1B+, 23%
100M-1B,
16%
Under 1M,
16%
1M-10M,
18%
10M-100M,
26%
7. Why Demand Metric?
WE UNDERSTAND THE MANDATE FOR TECH MARKETING
Research + Content + Thought Leadership = Leads
1.
2.
Thought
Leadership
Platform
Thought Leadership – we provide a platform for you to deliver thought
leadership at our Analyst eWorkshops and Virtual Summits. We also produce
vendor profiles with customer success case studies.
4.
Qualified
Lead
Generation
Content – ad agencies produce flashy content but it is also expensive and is more
‘art’ than practical for a senior professional. We generate tools, templates,
technology solution studies, reports and other practical resources designed to
help members implement ideas quickly.
3.
Primary
Research
Primary Research – analyst firms have great research but its extremely
expensive to license. We produce and license primary research at a fraction of
the cost, and make it modern with companion infographics.
Lead Generation – most analyst firms don’t provide any lead information to
sponsors. We do, and have an email list of 140,000 senior sales & marketing
pros to market our research, content & virtual summits. Our programs aveage
500-2,000 leads per campaign.
Content for
Marketing
The New Analyst Firm Paradigm
8. Virtual Summit - Overview
SALES ENABLEMENT VIRTUAL SUMMIT – April 3, 2014
Research-Driven, Content-Rich & Quality Experience
§
§
60+ Demand Metric Resources – available to attendees to
draw senior executives such as benchmark reports, solution
studies, vendor profiles, how-to guides, tools, templates,
eWorkshops, methodologies & infographics
§
Private Viewing of Virtual Environment Available Upon Request
3 Keynotes & 8 Speaking Sessions – attendees will hear
from Demand Metric executives, analysts, industry luminaries,
technology experts and real-world customers
1,000-3,000 Participants – generate 1,000+ leads by
sponsoring/speaking at our virtual summits. Research shows
that many of the people who attend virtual events WOULD
NOT have attended a live event
9. Vendors Invited to Participate
CATEGORIES & VENDORS INVITED TO PARTICIPATE
CRM
Marketing Automation
Sales Intelligence
Communications Tools
Knowledge Management
CPQ
Salesforce.com
Oracle - Eloqua
InsideView
ON24
CallidusCloud
Big Machines
Microsoft Dynamics
Marketo
Data.com
Readytalk
Showpad
Tinderbox
SAP
Act-On Software
Lattice Engines
Citrix - GoToMeeting
Amacus
Cameleon
Netsuite
HubSpot
Primary Intelligence
Join.me
Bloomfire
Selectica
Oracle- RightNow
Aprimo
LinkedIn
Webex
Savo
Cincom Acquire
SugarCRM
Adobe - Neolane
SalesLoft
Telspan
Avitage
Qvidian
SageCRM
eTrigue
Squirro
Adobe Connect
Compendium
Alinean
Zoho
InfusionSoft
IKO Systems
Skype
DiNK
Altatl
Maximizer
LeadFormix
Sales-i
Connex
ConnectAndSell
Apttus
Saleslogix
MindMatrix
Hoovers
BrightTalk
Fision
Leverage Point
CampaignerCRM
Loopfuse
Sales Fuel
InterCall
Game Plan
FPX (formerly Firepond)
TrackerRMS
Right On Interactive
Sales Quest
Infoneedle
ROInnovation
Paperless Proposal
Lead Life Solutions
NetProspex
Brainshark
MarcomCentral
DocuSign
Pardot
Introhive
Skura
Adobe EchoSign
Silverpop
TappCtrl
SalesFUSION
WittyParrot
10. Virtual Summit – Research Content
BENCHMARK REPORTS
6 Benchmark Reports Available to Attendees
§
§
In-Depth Analysis – 25+ page reports to share findings
§
Best Practices – insights from revenue target hitting companies
§
View Sample Infographic: http://bit.ly/1f4nB9G
Benchmarking – compare company results with industry peers
§
View Sample Benchmark Study Report: http://bit.ly/1bzmjAd
Primary Research – 300-700 study participants on average
Charts & Graphs – 10-20 charts to visualize study results
11. Virtual Summit – Research Content
BEST PRACTICES REPORT
Content Licensing Sponsorships Available
High Level Report with Framework & Maturity Model
§
§
Maturity Model – demonstrate the journey to competency
§
Advice – 20-40 pages of practical advice on the topic
§
Best Practices – insights from ‘world-class organizations”
§
View Sample Best Practices Report: http://bit.ly/1iH1Rle
Research – 200+ Hours of Primary & Secondary Research
Report Topics – sales enablement, digital marketing, product
management, customer experience, demand generation, analytics
& measurement.
12. Virtual Summit – Research Content
SOLUTION STUDIES
Content Licensing Sponsorships Available
6 Reports on Technology Categories & Key Vendors
§
§
Best Practices – practical approach to using a technology
§
Buying Criteria – suggests criteria for selecting a solution
§
Vendors – matrix of 15-30 vendors in the category
§
View Sample Solution Study Report: http://bit.ly/1g3QUL3
Overivew – explains technology and business benefits
Advice – actionable advice on implementations
§
Launch – published and launched at our Virtual Summits
13. Virtual Summit – Research Content
VENDOR PROFILE & CASE STUDIES
Content Licensing Sponsorships Available
6-10 Analyst Firm Reports on Vendor Differentiation
§
§
Unbiased – analyst authored based on discussions with customers
§
Insights – size, funding, leadership, growth rate, company vision
§
Robust – 20+ page easy-to-read, visually pleasing reports
§
View Sample Vendor Profile & Case Study: http://bit.ly/1bcRN4z
Best of Breed – showcase leading technology category vendors
Content for Marketing – third-party Analyst firm research
14. Virtual Summit – Research Content
HOW-TO GUIDES
Content Licensing Sponsorships Available
6 Action-Oriented Guides to Educate the Market
§
§
Executive Summary Format – quick to read (3-10 pages)
§
Action Plans – link to tools, templates & resources
§
Thought Leadership – written by industry experts
§
View Sample How-To Guide: http://bit.ly/NkteIi
Hot Topics – stay current on trends in Marketing
Practical Unbiased Advice – make smarter, faster decisions
15. Virtual Summit – Research Content
ON-DEMAND eWORKSHOPS
12 On-Demand Analyst eWorkshops for Attendees
§
§
Expertise – led by Demand Metric’s Chief Analyst
§
Research – sharing findings from benchmarking studies
§
Concise – 25-40 minute sessions that are easy to watch
§
View Sample Analyst eWorkshop: http://bit.ly/1dxGRc8
Convenient – available on-demand for viewing anytime
Engaging – fast pace, packed with information and advice
16. Virtual Summit – Research Content
METHODOLOGY & TOOL-KIT
Content Licensing Sponsorships Available
Implementation Process with 35 Tools & Templates
§
§
Step-by-Step – clear stages, steps and action items
§
Practical – 35 tools & templates for rapid implementation
§
Cost-Effective – ‘do-it-yourself’ consulting tool-kit & process
§
View Sample Methodology & Tool-Kit: http://bit.ly/LZwWWJ
Readiness Assessment – help to prepare for the journey
High Value – part of our $1,997 sales enablement course
17. Virtual Summit – Research Content
DEMAND METRIC RESOURCES AVAILABLE TO ATTENDEES
Demand Metric Research & Educational Resources
Resource Type
Sales Enablement in 2013: Benchmarks, Insights & Advice (SOLD)
Benchmark Report
Sales Compensation in 2014 (SOLD)
Benchmark Report
Marketing’s New Role to Drive Revenue (SOLD)
Benchmark Report
Sales & Marketing Data Quality (SOLD)
Benchmark Report
Lead Generation for Marketers (SOLD)
Benchmark Report
Sales & Marketing Alignment (SOLD)
Benchmark Report
Sales Enablement: Best Practices, Case Studies & Solutions – AVAILABLE
Best Practices Report
Sales Enablement Framework – AVAILABLE
Framework
Sales Enabled Funnel Diagram – AVAILABLE
Diagram
Sales Enablement Plan Methodology & Tool-Kit (35 Premium Tools & Templates) – AVAILABLE
Consulting Methodology & Tool-Kit
Developing Sales Playbooks – AVAILABLE
How-To Guide
Starting Out with Sales Enablement – AVAILABLE
How-To Guide
Channel Marketing Automation (SOLD)
How-To Guide
Driving Value with Marketing Automation (SOLD)
How-To Guide
Social CRM Best Practices (SOLD)
How-To Guide
Sales Compensation Solutions ROI Guide (SOLD)
How-To Guide
Content Licensing Sponsorships Available
18. Virtual Summit – Research Content
DEMAND METRIC RESOURCES AVAILABLE TO ATTENDEES
Demand Metric Research & Educational Resources
Resource Type
Communications Tools Solutions Study - AVAILABLE
Solutions Study
CPQ Solutions Study – AVAILABLE
Solutions Study
Marketing Automation Solutions Study – AVAILABLE
Solutions Study
CRM Solutions Study - AVAILABLE
Solutions Study
Enablement Knowledge Management Solutions Study - AVAILABLE
Solutions Study
Sales Intelligence Solutions Study (SOLD)
Solutions Study
Sales Enablement Best Practices (SOLD)
On Demand eWorkshop
Striking it Rich with Sales Enablement (SOLD)
On Demand eWorkshop
Sales & Marketing Alignment Benchmark Results (SOLD)
On Demand eWorkshop
Marketing & Sales Alignment: Insights & Best Practices (SOLD)
On Demand eWorkshop
Sales & Marketing Data Quality Benchmark Results (SOLD)
On Demand eWorkshop
Marketing’s New Role to Drive Revenue (SOLD)
On Demand eWorkshop
Content for the Sales Cycle (SOLD)
On Demand eWorkshop
Channel Marketing Automation (SOLD)
On Demand eWorkshop
Content for the Buying Process (SOLD)
On Demand eWorkshop
Lead Generation for Marketers (SOLD)
On Demand eWorkshop
Content Licensing Sponsorships Available
19. Virtual Summit – Speaking Opportunities
EXPERT SPEAKING SESSIONS
8 Speaker Panels with Customers, Analysts & Experts
§
Interactive – ask questions of experts, analysts & customers
§
Unbiased – based on ‘real-world’ customer solutions
§
Experts – Founders, CEOs, Industry Analysts & Consultants
§
Options – 2 tracks to choose from plus group chats afterwards
§
Panel-Based – engaging with multiple expert speakers
23. Virtual Summit: Sales Enablement – April 3, 2014
VIRTUAL SUMMIT AGENDA*
Panel Speaking Slot & Sponsorships Available
Time
Sales Enablement Virtual Event Agenda
9:00am ET
Exhibit Hall Opens & Sponsored Survey/Giveaway Opens
10:00am ET
Opening Keynote: Driving Revenue with Sales Enablement – Speakers: Jesse Hopps, Founder & CEO and Jerry Rackley, Chief Analyst – Demand Metric
10:45am ET
Demand Metric’s Sales Enablement Maturity Model – Speaker: Clare Price, VP Research – Demand Metric
11:30am ET
Industry Panel Keynote: Vision for Sales Enablement in 2014
12:00pm ET
Sponsored Group Chat in Communications Lounge
Track 1 – Sales Enablement Fundamentals
1:00-1:30pm ET
Track 2 – Advanced Sales Enablement Practices
Track 3 – Meet the Industry Experts
Building a Enablement System
Enabling the Field Case Study
Exhibit Hall Open
Exhibit Hall Open
1:40-1:55pm ET
2:00-2:30pm ET
CRM Success Case Study
Marketing Automation Success Case Study
Sales Intelligence Success Case Study
Custom Topic Case Study
4:30-5:00pm ET
*Topics & Agenda subject to change.
Exhibit Hall Open
Sponsored Group Chat
Custom Topic Case Study
Exhibit Hall Open
Exhibit Hall Open
Sponsored Group Chat
Exhibit Hall Open
3:40-3:55pm ET
4:00-4:30pm ET
CPQ Success Case Study
Exhibit Hall Open
1:40-1:55pm ET
3:00-3:30pm ET
Sponsored Group Chat
Exhibit Hall Open
Sponsored Group Chat – Survey & Giveaway
24. Sponsorship Opportunities
Program Deliverables
a la carte
List Price
Diamond
Sponsor
Titanium
Sponsor
Platinum
Sponsor
Presenting Sponsor at a Virtual Summit
$25,000
✓
Speaking Opportunity at a Virtual Summit
$15,000
Benchmark Study & Infographic Program
✓
✓
✓
$20,000
✓
✓
Best Practices Report Licensing
$10,000
✓
✓
Solution Study Report Licensing
$10,000
✓
✓
✓
Analyst eWorkshop Turn-Key Program
$12,500
✓
How-To Guide (custom) Writing & Licensing
$7,500
✓
✓
✓
✓
Vendor Profile/Case Study Writing & Licensing
$7,500
✓
✓
✓
Demand Metric Gold Membership
$15,000
✓
✓
Group Chat Sponsor at a Virtual Summit
$5,000
Expo Booth at a Virtual Summit
$5,000
SPONSORSHIP INVESTMENT
Gold
Sponsor
Silver
Sponsor
Expo
Sponsor
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
$60,000
$40,000
$20,000
$12,500
$10,000
$3,000
Contact Us for custom, add-on, and ‘a la carte’ sponsorship opportunities such as having an Analyst speak at a webinar or live event.
25. Sponsorship Opportunities
DIAMOND SPONSORSHIP PACKAGE
Branding & Thought Leadership Opportunities
$60,000 Investment
Analyst Research Production & Licensing
§ Presenting sponsor at a Virtual Summit of your choice
(1,000-3,000 leads for all Summit participants)
§ Sponsored Benchmark Report & Infographic Production,
Promotion and Licensing Program (600-1,000 leads)
§ Joint Customer/Executive/Analyst Panel Speaking Opportunity
(customer to be selected by Demand Metric)*
§ Sponsored How-To Guide Production, Promotion and
Licensing Program (300-600 leads)
§ Expo Booth at a Virtual Summit and ability to provide up to 5
content items in central Resource Center (exclusive opportunity)
§ Sponsored Analyst eWorkshop Production, Promotion and
Licensing Program (300-600 leads)
§ Logo and link on Virtual Summit website and email
communications to Demand Metric community & partners
§ Vendor Profile & Case Study Production & Licensing
§ Best Practices Report & Solution Study Report Licensing
§ Four (4) Tweets on @DemandMetric leading up to Summit
§ Two (2) Facebook and Two (2) LinkedIn postings on Demand
Metric pages to annonce sponsorship
Demand Metric Membership Included
§ GOLD Membership ($15,000 value) including up to 15 users
and access to over 1,000 research reports, tools & templates,
training courses and workshops with Analyst inquiries.
26. Sponsorship Opportunities
TITANIUM SPONSORSHIP PACKAGE
Branding & Thought Leadership Opportunities
$40,000 Investment
Analyst Research Production & Licensing
§ Titanium sponsor at a Virtual Summit of your choice
(1,000-3,000 leads for all Summit participants)
§ Sponsored Benchmark Report & Infographic Production,
Promotion and Licensing Program (600-1,000 leads)
§ Joint Customer/Executive/Analyst Panel Speaking Opportunity
(customer to be selected by Demand Metric)*
§ Sponsored How-To Guide Production, Promotion and
Licensing Program (300-600 leads)
§ Expo Booth at a Virtual Summit
§ Vendor Profile & Case Study Production & Licensing
§ Logo and link on Virtual Summit website and email
communications to Demand Metric community & partners
§ Best Practices Report Licensing
§ Solution Study Report Licensing
§ Two (2) Tweets on @DemandMetric leading up to Summit
§ One (1) Facebook and One (1) LinkedIn postings on Demand
Metric pages to annonce sponsorship
Demand Metric Membership Included
§ GOLD Membership ($15,000 value) including up to 15 users
and access to over 1,000 research reports, tools & templates,
training courses and workshops with Analyst inquiries.
27. Sponsorship Opportunities
PLATINUM SPONSORSHIP PACKAGE
Branding & Thought Leadership Opportunities
$20,000 Investment
Analyst Research Production & Licensing
§ Platinum sponsor at a Virtual Summit of your choice
(1,000-3,000 leads for all Summit participants)
§ Sponsored How-To Guide Production, Promotion and
Licensing Program (300-600 leads)
§ Joint Customer/Executive/Analyst Panel Speaking Opportunity
(customer to be selected by Demand Metric)*
§ Vendor Profile & Case Study Production & Licensing
§ Solution Study Report Licensing
§ Expo Booth at a Virtual Summit
§ Group Chat sponsor at a Virtual Summit
§ Logo and link on Virtual Summit website and email
communications to Demand Metric community & partners
§ Two (2) Tweets on @DemandMetric leading up to Summit
§ One (1) Facebook and One (1) LinkedIn postings on Demand
Metric pages to annonce sponsorship
Demand Metric Membership Included
§ GOLD Membership ($15,000 value) including up to 15 users
and access to over 1,000 research reports, tools & templates,
training courses and workshops with Analyst inquiries.
28. Sponsorship Opportunities
GOLD SPONSORSHIP PACKAGE
Branding & Thought Leadership Opportunities
$12,500 Investment
Analyst Research Production & Licensing
§ Gold sponsor at a Virtual Summit of your choice
(500-1,000 leads for all Summit attendees)
§ Sponsored How-To Guide Production, Promotion and
Licensing Program (300-600 leads)
§ Expo Booth at a Virtual Summit
§ Vendor Profile & Case Study Production & Licensing
§ Group Chat sponsor at a Virtual Summit
§ Solution Study Report Licensing
§ Logo and link on Virtual Summit website and email
communications to Demand Metric community & partners
§ Two (2) Tweets on @DemandMetric leading up to Summit
§ One (1) Facebook and One (1) LinkedIn postings on Demand
Metric pages to annonce sponsorship
Demand Metric Membership Included
§ GOLD Membership ($15,000 value) including up to 15 users
and access to over 1,000 research reports, tools & templates,
training courses and workshops with Analyst inquiries.
29. Sponsorship Opportunities
SILVER SPONSORSHIP PACKAGE
Branding & Thought Leadership Opportunities
§ Silver sponsor at a Virtual Summit of your choice
(Leads from your Expo Booth & Group Chat)
$10,000 Investment
Analyst Research Production & Licensing
§ Vendor Profile & Case Study Production & Licensing
§ Expo Booth at a Virtual Summit
§ Group Chat sponsor at a Virtual Summit
§ Logo and link on Virtual Summit website and email
communications to Demand Metric community & partners
§ Two (2) Tweets on @DemandMetric leading up to Summit
§ One (1) Facebook and One (1) LinkedIn postings on Demand
Metric pages to annonce sponsorship
Demand Metric Membership Included
§ GOLD Membership ($15,000 value) including up to 15 users
and access to over 1,000 research reports, tools & templates,
training courses and workshops with Analyst inquiries.
30. Sponsorship Opportunities
EXPO SPONSORSHIP PACKAGE
Branding & Thought Leadership Opportunities
§ Expo sponsor at a Virtual Summit of your choice
(Leads from your Expo Booth)
$3,000 Investment
Analyst Research Production & Licensing
§ Vendor Profile & Case Study Production & Licensing
§ Expo Booth at a Virtual Summit
§ Logo and link on Virtual Summit website and email
communications to Demand Metric community & partners
§ Two (2) Tweets on @DemandMetric leading up to Summit
§ One (1) Facebook and One (1) LinkedIn postings on Demand
Metric pages to annonce sponsorship
Demand Metric Membership Included
§ BRONZE Membership ($5,000 value) including up to 15 users
and access to over 1,000 research reports, tools & templates,
training courses and workshops with Analyst inquiries.