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Marketing Final Powerpoint Presentation

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Marketing presentation for a product that we invented.

Marketing Final Powerpoint Presentation

  1. 1. Introducing:Gillett's Lazor Razor<br />It’s Not Just A Laser It’s A Razor<br />
  2. 2. Background<br /><ul><li>King C. Gillette
  3. 3. Gillette Company gets bought out
  4. 4. Proctor and Gamble</li></li></ul><li>SWOT<br /><ul><li>Strengths
  5. 5. Weaknesses
  6. 6. Opportunities
  7. 7. Threats</li></li></ul><li>Environmental Scan<br /><ul><li>Political
  8. 8. Economic
  9. 9. Social
  10. 10. Technological
  11. 11. Demographic</li></li></ul><li>PRIMARY TARGET MARKET<br /><ul><li> Men and Women
  12. 12. Ages 20-60
  13. 13. Higher quality razor
  14. 14. Decreased shaving time</li></li></ul><li>SECONDARY TARGET MARKET<br /><ul><li> Men and Women
  15. 15. Ages 19-45
  16. 16. New Product
  17. 17. No Shaving Cream
  18. 18. No Clean up time
  19. 19. No Razor Burn</li></li></ul><li>POSITIONING<br /><ul><li>High quality and more effective
  20. 20. Good value and moderately priced
  21. 21. Pioneering technology – No Blades!</li></ul>Not Just A Lazor… It’s a Razor!<br />
  22. 22. FOUR P’S<br /><ul><li>Product
  23. 23. Price
  24. 24. Place
  25. 25. Promotion</li></li></ul><li>PRODUCT STRATEGY<br /><ul><li>Precise shave with no cuts
  26. 26. No razor rash, no mess
  27. 27. Slower hair regrowth
  28. 28. Shaving cream not required
  29. 29. Never have to replace the laser
  30. 30. Environmentally friendly
  31. 31. Soft grip handle
  32. 32. On and off button on the bottom
  33. 33. Powered by batteries or electricity
  34. 34. Waterproof</li></ul>4<br /> INCHES<br />1 INCH<br />
  35. 35. PRODUCT PACKAGING<br /><ul><li>Rectangular cardboard box, vacuum sealed
  36. 36. Resistant to breakage, spillage, hot and cold etc.
  37. 37. Easy to store
  38. 38. Picture and products name in bold red writing
  39. 39. NEW in the top right corner to catch the eye of consumers
  40. 40. Logo with the slogan “not just a razor it’s a lazor”</li></li></ul><li>
  41. 41. PRICE STRATEGY<br /><ul><li>Price Skimming
  42. 42. Unique Benefits
  43. 43. Introductory Product</li></li></ul><li>PRICE TACTICS<br /><ul><li>Rebates
  44. 44. Functional discounts
  45. 45. Uniform delivered pricing
  46. 46. Odd-even pricing</li></li></ul><li>PLACE - DISTRIBUTION<br /><ul><li>Multiple Channels for Distribution:
  47. 47. Retailer
  48. 48. Wholesaler
  49. 49. Direct
  50. 50. Distribution Intensity = Selective</li></li></ul><li>Promotion<br /><ul><li>Promotional Efforts Goal
  51. 51. Advertising</li></li></ul><li>Promotion Continued<br />Promotional Efforts:<br /><ul><li>Public Relations
  52. 52. Consumer Sales Promotions
  53. 53. Trade Sales Promotions
  54. 54. Personal Selling</li></li></ul><li>Implementation <br /><ul><li>Product
  55. 55. Price
  56. 56. Place
  57. 57. Promotion</li></li></ul><li>TRIVIA<br />What is one benefit that the Lazor Razor offers?<br />Do you need to change the laser? If so after how long?<br />What is our slogan?<br />
  58. 58. QUESTIONS?<br />

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