1. Q3 – What kind of media institution might distribute your media product and why?
Film distributors are the making and advertisement process to making a film popular and viewed by
a wide audience; distribution is the highly competitive business for launching and sustaining films in
the market place. There are six top names for film distributors around the world:
1. Warner Bros.
2. Walt Disney Pictures
3. Sony Pictures
4. Paramount Pictures
5. 20th Century Fox
6. Universal
Most mainstream films (this includes our chosen genre Rom Com) are sustained by these top film
distributors, our film opening genre included. Low budget films that have made huge success in our
Rom Com category are films such as – Little Miss Sunshine and Juno.
Juno had a production
budget of $7,000,000
and after being
distributed by Fox
Searchlight it grossed
$289,545,278 in total of
the worldwide box
office sale and domestic
DVD sales.
Little Miss Sunshine had
a production budget of
$8,000,000 and after
being distributed by Fox
Searchlight it grossed
$156,067,130 in total of
the worldwide box
office sales and
domestic DVD sales.

2. For our Rom Com film ‘I Can Explain’ like many other popular and successful Romantic Comedies we
would be distributed by a major distributer rather than an independent one. Many of the Romantic
Comedy films we have taken inspiration and develop conventions from are distributed by some of
the top six major film production distributors. However, our chosen film distributor for our Romantic
Comedy film would be Sony Pictures
These films are all distributed by Sony
Pictures and are the films we have taken
inspiration from throughout making our
film opening -
The Holiday Dec 8, 2006 Romantic
Comedy PG-13 $63,280,000 $75,519,443
Made of Honor May 2, 2008 Romantic
Comedy PG-13 $46,012,734 $50,562,742
The Ugly Truth Jul 24, 2009 Romantic
Comedy R $88,915,214 $93,538,806
Just Go With It Feb 11, 2011 Romantic
Comedy PG-13 $103,028,109
$103,028,109
Friends with Benefits Jul 22, 2011
Romantic Comedy R $55,802,754
$55,802,754

3. These successful Romantic Comedies have all come from a successful film distributor, and if we had
the choice we would distribute our film with Sony Pictures Home Entertainment to hopefully be as
successful and gross as much as these films. If advertised and publicised/reviewed in the right
formats and publishing our film could be successful under Sony Pictures distribution.
Romantic Comedies attract to a mainstream audience as it is a mainstream genre differently for
example Film Noir is more for a niche audience as it doesn’t have as bigger audience compared to
the top genres such as comedy or thriller etc.
According to the Top Grossing Genres from 1995 to 2012 Romantic Comedy came 6th in the ranking
for total grossing genre for film. This shows the popularity for this particular genre hence making our
target audience mainstream, leading to a mainstream film distributor being the best for popularising
our film.