1. Leveraging Technology in a
Learning Environment
Jessica L. Levin, MBA, CMP

2. About Me
@Jessicalevin
Hash
tag:
#IACC12
Other
acceptable
alterna7ves:
#jessicaissosmart;
#whatarockstar;
#its5oclocksomewhere

3. STRATEGY FIRST!

4. Connec7ng
Produc7vity
Learning
Technology
Entertainment
Teaching

5. Role of Conference Center

6. Still Offering the Standards?

7. Flipchart with Assorted Colored Markers
Podium with Microphone
Internet Access
Pens, Pads
Screen
Easel
Sound Familiar?

8. Equipment vs. Solutions

9. Brain Rule #4
“We Don’t Pay Attention to
Boring Things” –
John Medina

11. Go Mobile!

12. 300,000
apps
exist.
Downloads
=
11
Billion!!!

14. Mobile Apps for Events

15. Benefits
• Paper-­‐light
• Quick
Access
to
Info
• Sponsorship
Opportuni7es
• Social
Interac7on
• Q&A
• Customer
Service
• Concierge

16. Return
• BeVer
AVendee
Experience
• BeVer
Sponsorship
Opportuni7es
• Cost
Savings
Remember:
ROI is a mathematical
formula. Determine
what you are measuring
when setting goals.

17. Adoption
• Promo7on
• Training
• Connec7vity
(Selling
factor
for
conference
centers)
• Lather.
Rinse.
Repeat
What can you do to support clients?

18. Native App v.
Mobile Site

21. “Mobile Web”
“Native App”
• Custom
mobile
website
• Made
for
that
device/”OS”
• Similar
features
• Higher
“Usability”
• Universal
• Exposure:
App
Store
• Requires
Web
Access
• Requires
Manual
Upda7ng:
• Instant
Updates
User
and
Organizers
• Accessibility
• Inconsistencies
• Speed
OS = Operating System
RIM –
Blackberry
iOS –
Apple
Droid -
Google

22. The Must-Haves
• Schedule/Agenda
• Sponsorship
• Maps
• Exhibitor
Informa7on
• Messaging
to
AVendees
• Messaging
between
AVendees
(opt-­‐in)
• Repor7ng
capabili7es
• Ask
permission
before
upda7ng!!!

23. The Should-Haves
• Social
Networks:
Facebook,
Private
Community,
TwiVer
• Customized
Agendas
• What’s
on
Now
• Speaker
Profiles
• AVendee
Profiles

24. The Would-Love-to-Haves
• Full
Social
Media
integra7on
• Mul7media
accessibility
and
sharing
• Social
Gaming
elements
• Audience
Response
Systems
• Instant
Surveys
• Match
Making

25. Mobile for Learning
• Presentation Materials
• Feedback/Polling
• Collaboration
• Idea Sharing/
Commentary
• Multimedia
• Testing

26. Creating QR Codes
• Bit.ly
• My.qr.co
• Qrstuff.com
• Trakqr.com

27. Static vs.
Dynamic QR Codes

28. Uses of QR Codes
for Learning
• Learning about location
• Team Learning
• Learning about each other
• Extended Learning

29. Accessing QR Codes
• i-Nigma
-­‐
iPhone,
Android
• Red
Laser
-­‐
iPhone,
Android
• QuickMark
-­‐
iPhone,
Android
• QR
Droid
-­‐
Android
• ScanLife
-­‐
iPhone,
Android,
Blackberry
• QR
Code
Scanner
-­‐
Blackberry

30. You Poken What?
• NFC Technology
• Exchange Contact
Information
• Track CEUs
GetYoo’s Clicky and Mingle Sticks are alternatives!

31. iPad
Conference
Pad

32. Polling/ARS
IML

33. Personalization

34. Personalization

36. Social Media
New
kid
on
the
block!

37. Text-to-Screen
• Text-to-Screen
– (MobileStorm)
• Twitter
– Wiffitti
– Twitter Fall
– Visible Tweets
• Today’s Meet (private)

38. Video

39. Discussion
What Technology Makes the Most Sense for
Conference Centers to Support?

40. “The Speakers Who Don’t Leave”
Jessica
L.
Levin,
MBA,
CMP
President
and
Chief
Connector
Seven
Degrees
Communica7ons
@jessicalevin
www.linkedin.com/in/jessicalevin
jlevin@sevendegreescommunica7ons.com
908-­‐912-­‐4418