Tarush Agarwal's slides at CCAsia 2017

2. A Little About Us
Born in 2011, offices in Stockholm,
San Francisco
37 total apps, over 150 million
downloads, 215 countries
16 million+ monthly active users
Leaders in several markets globally
Includes sister company Sago Mini,
both owned by Spinmaster

3. We believe in open-
ended, imaginative digital
play.

4. We are committed to
diversity. No kid should
ever feel excluded.

5. We design every detail
from the kid perspective.

6. Toca Kitchen 2
Play with your food! Cook
whatever, however you want.
Come up with your own recipes
for your special guests.
Play Pattern: Discovery,
Creativity
Ages: 3+

7. It Works

8. Brands
(top charts - kids paid)
Source: App Annie - Consolidated positioning for 2015 in iOS kids category. Market includes: Australia, Brazil, Canada, China, Japan, Sweden, U.K. and U.S.

9. Apps - iOS
(top charts - kids paid)
Jan. 1, 2015 Jan. 1, 2016 Christmas Day 2016Jan. 1, 2017
Source: App Annie - Top Charts Kids, iOS Paid Category U.S. - App Store

10. Apps - Google Play
(top charts - kids)
Source: App Annie - Top Charts Kids, Family Category U.S.

11. Beyond the App Stores

12. Vision:
A beacon in the world for kids
Toca Boca will become a category independent brand that signals to kids and families that something was made for them.
The Toca prefix will become synonymous with the kids perspective globally.

13. Partnership Principles
Long Term Value Creation
Innovation and creativity- constantly looking for new models
Think global, act local- approach to doing global deals
Research and data driven approach to find new trends and opportunities
Strive to be early adopters

14. Distribution Eco-System
CORE APP
MAJOR PLATFORMS BTC
(iOS, GP)
NEW BUSINESS MODELS
(SUBSCRIPTION FOR APPS)
MAJOR BTB CHANNELS
PLATFORMS OF THE FUTURE
(CONNECTED DEVICES, VR)
NEW MARKETS
EMERGING CHANNELS
(RESTAURANTS, AIRLINES, HOTELS)
KIDS SPECIFIC PARTNERS
(OEMS)

15. Distribution Contribution
4%
10%
11%
25%
50%
Platform A Distribution Platform B Platform C New Products

16. Partnership Examples

17. Bundle Examples

18. Multi Developer Bundle Success
7x normal sales

19. New Channels : Ziosk
Partnered with Table top restaurant tablet provider in
2016
Exposed to 50M customers at over 2000 restaurant
locations
Highest engagement amongst all content providers
Average play session was 7-8 Minutes

20. Content Network Partners
APPS CLUBE- LATIIN AMERICA VERIZON KIDS

21. SAMSUNG KIDS
Content Network Partners
AMAZON KINDLE FREETIME

22. Immersive Integration
SAMSUNG KIDS

23. Partner Events
Examples of some partner events conducted in various locations in the US

24. Partner Events
Examples of some partner events conducted in various locations in the US