Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
BHAG®
Registered Trademark Of Jim Collins & Jerr...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
BHAG OVERVIEW
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
WHAT IS A BHAG?
• Your Big Hairy Audacious
Goal
...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
WHY DO WE NEED A BHAG?
To STRETCH us
• Stretch c...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
WHAT TO SAY YES TO &
WHAT TO SAY NO TO
•  Great ...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
WORK ON YOUR HEDGEHOG
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
THE FIRST STEP IN FINDING YOUR BHAG IS
TO U N D ...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
THE HEDGEHOG CONCEPT
• Jim Collins calls this “d...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
What you are deeply
Passionate about?
What drive...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
QUESTION #1
W H AT A R E Y O U D E E P LY PA S S...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
CORE PURPOSE
•  Your Organization's Reason
for B...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
PURPOSE/PASSION EXAMPLES
Democratize air travel ...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
WORK ON YOUR 

CORE PURPOSE

•  Write down WHAT ...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
QUESTION #2
W H AT C O U L D Y O U B E B E S T I...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
WHAT COULD YOU BE
“BEST AT”?
•  The question is ...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
“BEST AT” EXAMPLES
Low cost air travelConvenient...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
WORK ON YOUR BEST AT
•  On a flipchart, write dow...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
QUESTION #3
W H AT D R I V E S Y O U R E C O N O...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
ECONOMIC ENGINE OR
PROFIT/X
•  Profit / x is the ...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
PROFIT/X EXAMPLES
Profit / PlaneProfit / Customer ...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
QUESTIONS
•  What drives your economic
engine?
•...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
Purpose/Passion
Profit/XBest in the World
WHAT’S ...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
Purpose/Passion
Profit/XBest in the World
YOUR BH...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
Purpose/Passion:
Democratize air travel
in Ameri...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
WORK ON YOUR BHAG
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
WORK ON YOUR BIG HAIRY AUDACIOUS GOAL
W h a t i ...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
BHAG GUIDELINES
• Your 10+ Year Visionary Goal.
...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
BHAG for 1960s America - 

Put a Man on the Moon...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
STARBUCKS

BHAG - Become the 

#1 Consumer Brand...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
TYPES OF BHAGS
Target Oriented
Subway: - 32 Stor...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
PITFALLS TO AVOID
Financial Oriented ($1B in
sal...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
Purpose/Passion
Profit/XBest in the World
SO, WHA...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
DOES YOUR BHAG PASS THE TEST?
q  Do you find this...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
BHAG NEXT STEPS
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
BRING YOUR BHAG TO LIFE
1.  Te l l t h e s t o r...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
ASSESS HOW YOU ARE USING YOUR 

BHAG TODAY
Red-Y...
Prochain SlideShare
Chargement dans…5
×

sur

BHAG for Rhythm University Slide 1 BHAG for Rhythm University Slide 2 BHAG for Rhythm University Slide 3 BHAG for Rhythm University Slide 4 BHAG for Rhythm University Slide 5 BHAG for Rhythm University Slide 6 BHAG for Rhythm University Slide 7 BHAG for Rhythm University Slide 8 BHAG for Rhythm University Slide 9 BHAG for Rhythm University Slide 10 BHAG for Rhythm University Slide 11 BHAG for Rhythm University Slide 12 BHAG for Rhythm University Slide 13 BHAG for Rhythm University Slide 14 BHAG for Rhythm University Slide 15 BHAG for Rhythm University Slide 16 BHAG for Rhythm University Slide 17 BHAG for Rhythm University Slide 18 BHAG for Rhythm University Slide 19 BHAG for Rhythm University Slide 20 BHAG for Rhythm University Slide 21 BHAG for Rhythm University Slide 22 BHAG for Rhythm University Slide 23 BHAG for Rhythm University Slide 24 BHAG for Rhythm University Slide 25 BHAG for Rhythm University Slide 26 BHAG for Rhythm University Slide 27 BHAG for Rhythm University Slide 28 BHAG for Rhythm University Slide 29 BHAG for Rhythm University Slide 30 BHAG for Rhythm University Slide 31 BHAG for Rhythm University Slide 32 BHAG for Rhythm University Slide 33 BHAG for Rhythm University Slide 34 BHAG for Rhythm University Slide 35 BHAG for Rhythm University Slide 36
Prochain SlideShare
Core Purpose Rhythm University Slideshare
Suivant
Télécharger pour lire hors ligne et voir en mode plein écran

2 j’aime

Partager

Télécharger pour lire hors ligne

BHAG for Rhythm University

Télécharger pour lire hors ligne

This slide deck will help you understand, determine, and use BHAG to grow your business.

Livres associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir

Livres audio associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir

BHAG for Rhythm University

  1. 1. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University BHAG® Registered Trademark Of Jim Collins & Jerry Porras
  2. 2. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University BHAG OVERVIEW
  3. 3. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University WHAT IS A BHAG? • Your Big Hairy Audacious Goal • Term coined by Collins & Porras in the book Built to Last • 10+ year visionary goal • Should be daunting • Needs clear finish line • Part of your Envisioned Future
  4. 4. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University WHY DO WE NEED A BHAG? To STRETCH us • Stretch creates energy • Necessity is the mother of invention • We should not know today how we will reach our BHAG To GUIDE us • Help us decide what to say YES to and what to say NO to
  5. 5. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University WHAT TO SAY YES TO & WHAT TO SAY NO TO •  Great companies stay on the path by saying “No.” •  A good BHAG will provide focus and alignment to your organization. It will enable innovation and success in a way that is not possible otherwise. L e t Yo u r B H A G D e c i d e
  6. 6. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University WORK ON YOUR HEDGEHOG
  7. 7. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University THE FIRST STEP IN FINDING YOUR BHAG IS TO U N D E R S TA N D Y O U R H E D G E H O G
  8. 8. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University THE HEDGEHOG CONCEPT • Jim Collins calls this “doing one thing and doing it well” • Contrasts the clever Fox who is constantly finding new ways to try to catch the Hedgehog • with the Hedgehog, who outsmarts the Fox by sticking to what it does best, rolling up in a thorny ball • You must understand and preserve the core of your business
  9. 9. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University What you are deeply Passionate about? What drives your Economic Engine? What you can be Best in the World at? YOUR HEDGEHOG LIVES AT THE INTERSECTION OF THESE THREE CIRCLES:
  10. 10. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University QUESTION #1 W H AT A R E Y O U D E E P LY PA S S I O N AT E A B O U T ?
  11. 11. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University CORE PURPOSE •  Your Organization's Reason for Being •  Reflects people’s passion and idealistic motives for doing the company’s work •  Captures the soul of the organization
  12. 12. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University PURPOSE/PASSION EXAMPLES Democratize air travel in America Help people get, stay, and live well
  13. 13. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University WORK ON YOUR 
 CORE PURPOSE
 •  Write down WHAT you do. •  Ask "WHY is that important"? •  Ask the WHY question 5 times. •  Review all the different answers with your team, searching for the answer that resonates most, generates some passion, and gets to the heart of your organization's Core Purpose.
  14. 14. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University QUESTION #2 W H AT C O U L D Y O U B E B E S T I N T H E W O R L D AT ?
  15. 15. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University WHAT COULD YOU BE “BEST AT”? •  The question is what COULD you be best at, not what ARE you already best at. •  What can you NOT be best at? •  It could build on a competency you already have. •  Or it could be something you’re not great at today
  16. 16. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University “BEST AT” EXAMPLES Low cost air travelConvenient drug stores
  17. 17. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University WORK ON YOUR BEST AT •  On a flipchart, write down what you know you are good at. Brainstorm ideas with your team. •  Consider strengths, Core Competencies, and your Brand Promise if you have one. •  Ask yourself if you could realistically become best in the world at this. •  Discuss until it becomes clear. You may need to get into a Think Rhythm to continue working on ideas.
  18. 18. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University QUESTION #3 W H AT D R I V E S Y O U R E C O N O M I C E N G I N E ?
  19. 19. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University ECONOMIC ENGINE OR PROFIT/X •  Profit / x is the financial indicator that has the greatest impact on your economics •  More of a strategic discussion than a KPI discussion •  Choosing one metric over the other will cause you to make different strategic decisions in every aspect of the business
  20. 20. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University PROFIT/X EXAMPLES Profit / PlaneProfit / Customer Visit
  21. 21. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University QUESTIONS •  What drives your economic engine? •  How do you make money? •  Is it about the customer? The product? The service? •  What has the greatest impact on the bottom line? WORK ON PROFIT/X
  22. 22. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University Purpose/Passion Profit/XBest in the World WHAT’S YOUR HEDGEHOG?
  23. 23. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University Purpose/Passion Profit/XBest in the World YOUR BHAG CONNECTS TO YOUR HEDGEHOG BHAG ?????
  24. 24. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University Purpose/Passion: Democratize air travel in America Profit/X: Profit/Plane Best in the World: Providing low cost air travel SOUTHWEST AIRLINES EXAMPLE BHAG X # of airplanes in the air by X date
  25. 25. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University WORK ON YOUR BHAG
  26. 26. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University WORK ON YOUR BIG HAIRY AUDACIOUS GOAL W h a t i s y o u r M t . E v e r e s t ?
  27. 27. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University BHAG GUIDELINES • Your 10+ Year Visionary Goal. It should help paint a picture of the future. • It reinforces the RIGHT Decisions because it’s connected to your Hedgehog Passion, Best At & Profit/X • It stretches us because it is Audacious: Bold, Daring, Fearless • It should Inspire us • It must be Measurable
  28. 28. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University BHAG for 1960s America - 
 Put a Man on the Moon & Return Him Safely BHAG EXAMPLE JOHN F. KENNEDY
  29. 29. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University STARBUCKS
 BHAG - Become the 
 #1 Consumer Brand on the Planet BHAG EXAMPLE
  30. 30. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University TYPES OF BHAGS Target Oriented Subway: - 32 Stores Starbucks: #1 Consumer Brand Competitive Nike: Crush Adidas Role-Model Stanford University: Become the Harvard of the West
  31. 31. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University PITFALLS TO AVOID Financial Oriented ($1B in sales) Doesn’t guide business decisions What would you say NO to? Not Connected to the Heart! Must connect emotionally Must ignite Passion Too Complicated Make it simple to understand Make it measurable
  32. 32. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University Purpose/Passion Profit/XBest in the World SO, WHAT’S YOUR BHAG? BHAG ?????
  33. 33. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University DOES YOUR BHAG PASS THE TEST? q  Do you find this BHAG exciting? q  Is the BHAG clear, compelling, and easy to grasp? q  Does this BHAG somehow connect to the core purpose? q  Will this BHAG be exciting to a broad base of people in the organization, not just those with executive responsibility? q  Is it undeniably a Big Hairy Audacious Goal, not a verbose, hard to understand, convoluted, impossible to remember mission or vision “statement”? q  Do you believe the organization has less than 100% chance of achieving the BHAG yet at the same time believe the organization can achieve the BHAG if fully committed? q  Will achieving the BHAG require a quantum step in the capabilities and characteristics of the organization? q  In 25 years, would you be able to tell if you have achieved the BHAG?
  34. 34. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University BHAG NEXT STEPS
  35. 35. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University BRING YOUR BHAG TO LIFE 1.  Te l l t h e s t o r y o f y o u r B H A G s o y o u r t e a m c o n n e c t s w i t h i t e m o t i o n a l l y. 2.  K e e p i t t o p o f m i n d f o r y o u r t e a m . F i n d w a y s t o p r e s e n t i t v i s u a l l y a n d f r e q u e n t l y. 3.  C o n n e c t s t r a t e g y a n d e v e r y d a y e x e c u t i o n . R e v i e w y o u r B H A G e a c h t i m e y o u w o r k o n A n n u a l o r Q u a r t e r l y P l a n n i n g . 4.  E v a l u a t e o p p o r t u n i t i e s w i t h y o u r B H A G ( u s e i t t o d e c i d e w h a t t o s a y y e s a n d n o t o ) . 5.  Ta p t h e c r e a t i v e g e n i u s o f y o u r t e a m t o h e l p y o u fi g u r e o u t h o w t o r e a c h y o u r g o a l b y t h e d u e d a t e .
  36. 36. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University ASSESS HOW YOU ARE USING YOUR 
 BHAG TODAY Red-Yellow-Green Your BHAG Your BHAG motivates people inside and outside of your company. Even your clients are excited about your BHAG. You are measuring progress towards a clear and specific destination and your team has a sense that you’re moving forward. You can see how the BHAG is being used to guide decisions. You have defined a BHAG, but not yet using it to guide decisions. Your BHAG isn’t big or hairy enough, or it doesn’t have a 10-25 year time horizon. Your BHAG isn’t being measured. Your BHAG has not been defined.
  • atere4ever

    May. 25, 2019
  • agungwindriatmoko

    Apr. 13, 2018

This slide deck will help you understand, determine, and use BHAG to grow your business.

Vues

Nombre de vues

1 538

Sur Slideshare

0

À partir des intégrations

0

Nombre d'intégrations

636

Actions

Téléchargements

73

Partages

0

Commentaires

0

Mentions J'aime

2

×