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1
@jessmcmullin
Situ Strategy
Jess AT situ DOT org
Hashtag #UXSS #wwnw
We Won, Now What?
The UX Strategies Summit
2
Jump in my time machine with me.
Photo: Wikipedia
3
1996
4
Nineties pictures
5
6
7
Netscape 3
8
9
UX What?
10
Investment in user
experience was the
exception, rather
than the rule.
11
Back in the time machine…
12
Fast forward video
2015
13
2015
14
Schools specifically teach UX
courses, with more every year.
15
Jony Ive is Apple’s
Chief Design Officer
‣  Photo: Cult of Mac
16
Design is
regularly
covered in
major media.
Business
Week’s 2004
IDEO cover
wouldn’t be
surprising
today.
17
Congratulations!
‣  Photo: Jess McMullin
18
We won!
19
Now what?
20
In a world where
everybody designs,
and everything is
designed, what does
the future hold for
designers?
21
1.A Few UX Trends
2.Trend Framework
3.Futures Thinking
for your UX career
22
Some UX Trends
23
Future of Interaction
Four Orders of Design
Future of Practice
24
Future of Interaction
Four Orders of Design
Future of Practice
25
Make It So
Nathan Shedroff &
Chris Noessel
Coincidentally 33%
off with code
SPOCK this week
26
{
Google Glass icon CC: BY Aha Soft http://www.aha-soft.com/
 Algorithm
Person Input/Output Device Network
The Universa...
Input/Output
Input Output Example
Haptic Haptic ForceTap
Voice Voice Siri, Google Now, Cortana,
Touch Smartphone
Buttons /...
UX Design is both more intimate & at larger scale
28
What is getting closer? What is growing in scale?
Design for the Network
29
Connecting data, devices, and relationships
Follow @mmilan
Jawbone & friends redefining the network
30
What does it mean to connect to devices, data, people?
Algorithmic UX
31
The algorithm determines the experience. Design it.
32
HAL 9000 & Autonomy
‣  Photo: 2001, A Space Odyssey
33
What is the autonomous experience?
‣  Photo: Google
34
The Future of Interaction is about
intimacy & scale,
connections, data & networks,
autonomy & algorithms.
And you.
35
Future of Interaction
Four Orders of Design
Future of Practice
Buchanan’s 4 Orders of Design
36
Beyond the screen. Services and systems.
Diagram from NirandFar.com
37
Product
System / Context
Product
Service
Service
Product Product
Product
Product
38
www.systemic-design.org
39
Wicked problems, wicked opportunties
‣  Photo adassel http://www.freeimages.com/photo/1157723
40
Future of Interaction
Four Orders of Design
Future of Practice
41
Increasing
recognition of
the Value of UX
42
The value of ux
and the future of the
design firm.
43
44
This is John Kembel
‣  Photo: HiveLive
45
2011. Oracle buys RightNow
46
And got a design team in the mix
‣  DesigningCX.com
47
We do not charge for our CX
Journey Mapping workshops
‣  DesigningCX.com
48
But that’s not always the case…
‣  McKinsey.com
49
“It’s no secret that design is increasingly a source
of competitive advantage and business value. In
a world of fierce c...
50
The value of ux
and the market for
design & ux tools.
51
Invision Prototyping Tools
‣  Screenshot: Invision
52
The Grid.io
“AI that designs websites”
‣  Photo: Grid.io
53
Autodesk Dreamcatcher
‣  Image: Autodesk
The Practice Continuum
54
Where is your career headed
Where are design firms headed?
Where we’ll all be in 5 years
55
Working in-house, in consultancy, on direction or delivery
E.g.
Capital One+Adaptive Path...
56
Trend Framework:
Making Sense of
New Technologies
57
I want you to meet
someone special
(and a little quirky)
58
Marshall McLuhan
58
59
McLuhan was born 30 minutes from my house, in Edmonton
60
“The medium is the message”
“The global village”
“We shape our tools, and then
our tools shape us”
61
The Laws
of Media,
1988
The McLuhan Tetrad
62
One way to understand any new technology
Revive
(Retrieve)
What does it
bring back?
Obsolesce
What d...
The McLuhan Tetrad
63
The smart phone
Revive
(Retrieve)
What does it
bring back?
Obsolesce
What does it
make obsolete?
Enh...
The McLuhan Tetrad
64
The smart watch
Revive
(Retrieve)
What does it
bring back?
Obsolesce
What does it
make obsolete?
Enh...
65
1. Enhance
2. Obsolesce
3. Retrieve (Revive)
4. Reverse
66
Future Thinking for
UX Careers
67
Scenario Planning
Photo: Her, 2013, Warner Bros.
68
Stories about
multiple futures.
69
DECISION
DECISION
DECISION
DECISION
POSSIBLE FUTURE
POSSIBLE FUTURE
POSSIBLE FUTURE
POSSIBLE FUTURE
POSSIBLE FUTURE
70
The Art of
the Long
View,
by Peter
Schwartz
Identify the Decision
71
What are the Key Factors?
72
What are the Driving Forces?
73
Rank by Importance or Uncertainty
74
Select Scenario Logics / Plots
75
Flesh Out Scenarios; Tell a Story
76
Implications
77
Select Leading Indicators & Signs
78
Your own career scenario plan
79
Like a graphic equalizer for the future(s)
80
81
82
What stories will you tell?
‣  Photo: Jess McMullin
83
We won!
Now what?
84
Future of Interaction
Four Orders of Design
Future of Practice
The McLuhan Tetrad
85
One way to understand any new technology
Revive
(Retrieve)
What does it
bring back?
Obsolesce
What d...
Your Own Personal Scenarios
86
ONE LAST STORY
Stars
Photo: hokulea.com
I need your
help for this
last part…
Please Get Out Your
Mobile Phone
1…2…3…
Photo: Nimish Gogri CC:BY http://www.flickr.com/photos/gogri/7927333264
95
We Won, Now What?
@jessmcmullin
Situ Strategy
Jess AT situ DOT org
Hashtag #uxss #wwnw
Thank you!
We Won, Now What? Dealing with the Future of UX Design
We Won, Now What? Dealing with the Future of UX Design
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We Won, Now What? Dealing with the Future of UX Design

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Publié le

Closing keynote for UX Strategies Summit, San Francisco, June 2015

A few ideas on the future of UX design, plus some tools for designers to manage new t

Publié dans : Design
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We Won, Now What? Dealing with the Future of UX Design

  1. 1. 1 @jessmcmullin Situ Strategy Jess AT situ DOT org Hashtag #UXSS #wwnw We Won, Now What? The UX Strategies Summit
  2. 2. 2 Jump in my time machine with me. Photo: Wikipedia
  3. 3. 3 1996
  4. 4. 4 Nineties pictures
  5. 5. 5
  6. 6. 6
  7. 7. 7 Netscape 3
  8. 8. 8
  9. 9. 9 UX What?
  10. 10. 10 Investment in user experience was the exception, rather than the rule.
  11. 11. 11 Back in the time machine…
  12. 12. 12 Fast forward video 2015
  13. 13. 13 2015
  14. 14. 14 Schools specifically teach UX courses, with more every year.
  15. 15. 15 Jony Ive is Apple’s Chief Design Officer ‣  Photo: Cult of Mac
  16. 16. 16 Design is regularly covered in major media. Business Week’s 2004 IDEO cover wouldn’t be surprising today.
  17. 17. 17 Congratulations! ‣  Photo: Jess McMullin
  18. 18. 18 We won!
  19. 19. 19 Now what?
  20. 20. 20 In a world where everybody designs, and everything is designed, what does the future hold for designers?
  21. 21. 21 1.A Few UX Trends 2.Trend Framework 3.Futures Thinking for your UX career
  22. 22. 22 Some UX Trends
  23. 23. 23 Future of Interaction Four Orders of Design Future of Practice
  24. 24. 24 Future of Interaction Four Orders of Design Future of Practice
  25. 25. 25 Make It So Nathan Shedroff & Chris Noessel Coincidentally 33% off with code SPOCK this week
  26. 26. 26 { Google Glass icon CC: BY Aha Soft http://www.aha-soft.com/ Algorithm Person Input/Output Device Network The Universal Interaction Model INTERACTION INTERACTION INTERACTION
  27. 27. Input/Output Input Output Example Haptic Haptic ForceTap Voice Voice Siri, Google Now, Cortana, Touch Smartphone Buttons / Physical UI Xbox Gesture Kinect, Leap Motion Gaze Eyetracking, Hololens Text / Keyboard Text Keyboard & Screen Image Screen, Projection Sound Keyboard clicks on phone 27 Some of the input / output possibilities today
  28. 28. UX Design is both more intimate & at larger scale 28 What is getting closer? What is growing in scale?
  29. 29. Design for the Network 29 Connecting data, devices, and relationships Follow @mmilan
  30. 30. Jawbone & friends redefining the network 30 What does it mean to connect to devices, data, people?
  31. 31. Algorithmic UX 31 The algorithm determines the experience. Design it.
  32. 32. 32 HAL 9000 & Autonomy ‣  Photo: 2001, A Space Odyssey
  33. 33. 33 What is the autonomous experience? ‣  Photo: Google
  34. 34. 34 The Future of Interaction is about intimacy & scale, connections, data & networks, autonomy & algorithms. And you.
  35. 35. 35 Future of Interaction Four Orders of Design Future of Practice
  36. 36. Buchanan’s 4 Orders of Design 36 Beyond the screen. Services and systems. Diagram from NirandFar.com
  37. 37. 37 Product System / Context Product Service Service Product Product Product Product
  38. 38. 38 www.systemic-design.org
  39. 39. 39 Wicked problems, wicked opportunties ‣  Photo adassel http://www.freeimages.com/photo/1157723
  40. 40. 40 Future of Interaction Four Orders of Design Future of Practice
  41. 41. 41 Increasing recognition of the Value of UX
  42. 42. 42 The value of ux and the future of the design firm.
  43. 43. 43
  44. 44. 44 This is John Kembel ‣  Photo: HiveLive
  45. 45. 45 2011. Oracle buys RightNow
  46. 46. 46 And got a design team in the mix ‣  DesigningCX.com
  47. 47. 47 We do not charge for our CX Journey Mapping workshops ‣  DesigningCX.com
  48. 48. 48 But that’s not always the case… ‣  McKinsey.com
  49. 49. 49 “It’s no secret that design is increasingly a source of competitive advantage and business value. In a world of fierce competition, products, and services that are well designed—working better as well as looking better—have a critical edge.” - McKinsey / Lunar acquisition press release
  50. 50. 50 The value of ux and the market for design & ux tools.
  51. 51. 51 Invision Prototyping Tools ‣  Screenshot: Invision
  52. 52. 52 The Grid.io “AI that designs websites” ‣  Photo: Grid.io
  53. 53. 53 Autodesk Dreamcatcher ‣  Image: Autodesk
  54. 54. The Practice Continuum 54 Where is your career headed Where are design firms headed?
  55. 55. Where we’ll all be in 5 years 55 Working in-house, in consultancy, on direction or delivery E.g. Capital One+Adaptive Path Intuit E.g. Facebook+Hot Capital One+Adaptive Path Intuit E.g. McKinsey + Lunar Accenture+Fjord SY Partners XPLANE IDEO E.g. Accenture+Fjord McKinsey + Lunar DesignMap IDEO Agency-land In House Consultancy Direction Delivery Whereyouwork? Where you focus
  56. 56. 56 Trend Framework: Making Sense of New Technologies
  57. 57. 57 I want you to meet someone special (and a little quirky)
  58. 58. 58 Marshall McLuhan 58
  59. 59. 59 McLuhan was born 30 minutes from my house, in Edmonton
  60. 60. 60 “The medium is the message” “The global village” “We shape our tools, and then our tools shape us”
  61. 61. 61 The Laws of Media, 1988
  62. 62. The McLuhan Tetrad 62 One way to understand any new technology Revive (Retrieve) What does it bring back? Obsolesce What does it make obsolete? Enhance What does it amplify? Reverse How does it flip when pushed? MEDIUM Adapted from “The Laws of Media”, McLuhan & McLuhan, 1988
  63. 63. The McLuhan Tetrad 63 The smart phone Revive (Retrieve) What does it bring back? Obsolesce What does it make obsolete? Enhance What does it amplify? Reverse How does it flip when pushed? MEDIUM Adapted from “The Laws of Media”, McLuhan & McLuhan, 1988 Immediate gratification App for that Connectivity Immediate answers (Weak) social ties Avoid phone calls Distraction Instrument of doom Barrier to relationships Rotary ring tones Low-fi games Telephone Camera Scanner Desktop software MP3 Player
  64. 64. The McLuhan Tetrad 64 The smart watch Revive (Retrieve) What does it bring back? Obsolesce What does it make obsolete? Enhance What does it amplify? Reverse How does it flip when pushed? MEDIUM Skills? Skills? Skills?Skills?
  65. 65. 65 1. Enhance 2. Obsolesce 3. Retrieve (Revive) 4. Reverse
  66. 66. 66 Future Thinking for UX Careers
  67. 67. 67 Scenario Planning Photo: Her, 2013, Warner Bros.
  68. 68. 68 Stories about multiple futures.
  69. 69. 69 DECISION DECISION DECISION DECISION POSSIBLE FUTURE POSSIBLE FUTURE POSSIBLE FUTURE POSSIBLE FUTURE POSSIBLE FUTURE
  70. 70. 70 The Art of the Long View, by Peter Schwartz
  71. 71. Identify the Decision 71
  72. 72. What are the Key Factors? 72
  73. 73. What are the Driving Forces? 73
  74. 74. Rank by Importance or Uncertainty 74
  75. 75. Select Scenario Logics / Plots 75
  76. 76. Flesh Out Scenarios; Tell a Story 76
  77. 77. Implications 77
  78. 78. Select Leading Indicators & Signs 78
  79. 79. Your own career scenario plan 79 Like a graphic equalizer for the future(s)
  80. 80. 80
  81. 81. 81
  82. 82. 82 What stories will you tell? ‣  Photo: Jess McMullin
  83. 83. 83 We won! Now what?
  84. 84. 84 Future of Interaction Four Orders of Design Future of Practice
  85. 85. The McLuhan Tetrad 85 One way to understand any new technology Revive (Retrieve) What does it bring back? Obsolesce What does it make obsolete? Enhance What does it amplify? Reverse How does it flip when pushed? MEDIUM Adapted from “The Laws of Media”, McLuhan & McLuhan, 1988
  86. 86. Your Own Personal Scenarios 86
  87. 87. ONE LAST STORY Stars
  88. 88. Photo: hokulea.com
  89. 89. I need your help for this last part…
  90. 90. Please Get Out Your Mobile Phone
  91. 91. 1…2…3…
  92. 92. Photo: Nimish Gogri CC:BY http://www.flickr.com/photos/gogri/7927333264
  93. 93. 95 We Won, Now What? @jessmcmullin Situ Strategy Jess AT situ DOT org Hashtag #uxss #wwnw Thank you!

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