SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez nos Conditions d’utilisation et notre Politique de confidentialité.
SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
Who is toms shoes?<br />TOMS SHOES was founded in 2006, by Blake Myocoskie in Venice, California<br />Inspired on a trip to Argentina, Blake would start a shoe business that would change business and PR models alike <br />Producing only lightweight shoes, based on the common Argentine style, Alpargata. <br />3<br />
Just another type of keds?<br />Compared to the vastly popular Keds styling, Toms Shoes offer a simplistic combination of canvas casing and a flexible sole to make for a comfortable fit and casual look.<br />5<br />
Let’s look at the business and PR <br />6<br />
How is this shoe company different from others?<br />In an innovative move to take corporate social responsibility to another level and to advocate for forward thinking, Toms Shoes is built upon a simple business plan:<br />ONE FOR ONE<br />7<br />
ONE FOR ONE<br />The concept is simple- for every pair of shoes sold, a pair of shoes would be given to a child in need. <br />8<br />
WORDS FROM BLAKE:<br />"Inspired by a traditional Argentine shoe and challenged by the continent's poverty and health issues, I created TOMS with a singular mission: To make life more comfortable. TOMS accomplishes this through its unique shoe and my commitment to match every pair purchased with a donated pair to a child in need...no complicated formulas, it's simple...you buy a pair of TOMS and I give a pair to a child on your behalf."<br />9<br />
SALES AND DISTRIBUTION 2006-2009<br />After its inception in 2006, Toms Shoes saw a sale of 10,000 pairs of these ‘plain’ shoes in a short 8 month span <br />2007 saw an increase of sales to 50,000 pairs <br />April 2009 showed a jump in sales to 140,000 pairs<br />As of January 2010 over 400,000 pairs of shoes had been distributed world wide. <br />10<br />
HOW DOES TOMS USE PUBLIC RELATIONS?<br />Toms Shoes uses a three pronged approach when it comes to public relations<br />Traditional media<br />Social media<br />Events<br />11<br />
EVENTS<br />As a company that relies heavily on word of mouth for the spreading of their message, Toms has mastered the art of PR events.<br />Here are a few examples of Toms Shoes Events:<br />18<br />
HAS TOMS SHOES BEEN SUCCESSFUL?<br />Growing from a small brand moving only 10,000 units in its first year, Toms has all but shattered all expectations. <br />Toms Shoes is expected to distribute around 1 million pairs of shoes in 2010. <br />Relying solely on word of mouth (and a strong PR standpoint), Tomshas positioned itself asone of the most recognizable shoes in the world. <br />21<br />
"When you're buying a pair of Toms, if you don't feel like you're part of a community then I've failed”-blakemyocoskie<br />22<br />