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Gaming principles in people & change management
step to ludology
about design
gamers‘ world
gamification
practical examples
implementation obstacles
new horizons
Petr Pouchlý | Court of Moravia
how ‘bout you
?
agon
alea
ilinx
mimesis
agon
agon
alea
alea
ilinx
ilinx
mimésis
mimésis
paidia - ludus
hope you play often ;)
is life a game?
basics of learning
game of mind
it‘s lovely play
but quite difficult game
easy to follow
?
art design
industry design
urban design
human centered design
guess what is gamification ;)
hell yeah, true story, bro
nerds & geeks
casual players
join P1 of entertainment industry
experience economy
?
definition
PBL - gamification - playful design
productivity
loyalty
sales
engagement
crm data
change of behaviour
(employer) branding
strategic simulations
playful (big picture) visualisation
business larp
playful campaign
process management
human capital
marketing
change management
education
supply distribution
assembly line
complex strategy
team cooperation
real participation
influencing the outcome
clear rules
easy to understand gameboard
defined interaction
powerful story
mistakes allowed
reward at the end
Gamification in HR and change management
Gamification in HR and change management
Gamification in HR and change management
Gamification in HR and change management
Gamification in HR and change management
meaningful expectation
passive approach
serious theme
attractive content
clever design
approval by society
...
overlap & beneficial output
?
beware of the dark side
Gamification in HR and change management
datasexuality, but...
more, but still consumption
fear of acceptance
difficulty of implementation
paralysis of analysis
guarantee of correct decision
missing basics in company
absence of global strategy
can‘t win by ignoring the change
your turn
Petr Pouchlý | Court of Moravia
+420 724 004 855 | linkedin.com/company/court-of-moravia

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Gamification in HR and change management