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History of Business Transformation
1
ERP, S&D, MRP, SCM
Virtualization, CRM, Web
Digital Marketing
IT 1.0, Finance, HR, Ma...
SAMPLING OF
CLIENTS
Jamal (Jim) Fattouh
Senior IT & Business Consultant / Project Manager
Cloud & Digital Transformation S...
Questions
What’s the state of technology?
What is the Cloud?
How safe is the Cloud?
Is the Cloud a Business Solution?
What...
What’s the state of Information Technology
for Businesses?
In the past couple of decades, banks and major organizations
we...
Where are Banks coming from?
And where are they going?
Peer to Peer Financing?Self Service
Digital Currency?
Artificial In...
What’s the status of enterprises?
All Manual Processes:
Accounting, Sales &
Purchase Order
Processing, Inventory,
Customer...
What is the Cloud exactly and how can it
benefit Banks & Big Organizations?
• The Cloud reduces the need for huge infrastr...
What are the benefits of the Cloud ?
• Free valuable IT resources (Hardware, Software &
Human) that can barely cope to kee...
What are the challenges ?
Knowledge
Speed/Agility
People/Change Disruption
Compliance
Legacy
Obsolescence
Cost
Jurisdictio...
Everyone asks how safe is the Cloud and
how can companies stay compliant with all
the requirements?
• There are 4 types of...
You may ask: “Is the Cloud a solution in
itself? And why should we do it?”
The answer is No. The Cloud is a means to an En...
What is Digital Marketing?
Digital Marketing automates the interaction between the
Supplier and the Customer through all t...
What is the Internet of Things?
Internet Of Things takes things to a whole new level where
everything in our physical worl...
What are the possibilities? Where do I start?
Where do we go from here?
1. Map your Customer Journey Outside-In
2. Identify Quick Wins and execute
3. Build a Roadmap
4....
Customer Journey Mapping
17
18
Jamal (Jim) Fattouh
http://ca.linkedin.com/in/jfatou/
Multilingual Project Manager
20+ years experience in Business Transf...
3 Technologies you need to transform your business: Cloud, Digital Marketing & Internet of Things
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3 Technologies you need to transform your business: Cloud, Digital Marketing & Internet of Things

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All businesses in the 21st century are experiencing major disruption by new players that are challenging older business models. New entrants are coming up with new online enabled models that are seriously competing with the traditional businesses. The top 3 technology enablers of the 21st century are the Cloud, Digital Marketing and the Internet of Things. This article demystifies those 3 technologies and gives a high level overview of each. Feel free to comment and do not to hesitate to contact me for more details.

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3 Technologies you need to transform your business: Cloud, Digital Marketing & Internet of Things

  1. 1. History of Business Transformation 1 ERP, S&D, MRP, SCM Virtualization, CRM, Web Digital Marketing IT 1.0, Finance, HR, Manufacturing IT 2.0, Outbound Sales, Service IT 3.0, Inbound Marketing, Sales IT 4.0, Self Service Intelligence IT 5.0, Devices & Humans Project & Operational Management 1990 2000 2010 2015 2020+ Cloud 1.0 Mobile, Artificial Intelligence Cloud 2.0 Internet Of Things IoT, AI 2.0 … EPM, Task & Time Serv Mgmt, Analytics
  2. 2. SAMPLING OF CLIENTS Jamal (Jim) Fattouh Senior IT & Business Consultant / Project Manager Cloud & Digital Transformation Specialist Email: jfatou@dataaxis.ca Graduated from the American University of Beirut in Computer & Communications Engineering, Mr. Fattouh is a multilingual senior IT executive who leverages local and international relationships to drive growth and profit. He lived and worked more than 25 years in Canada as an IT Consultant and Business Transformation Specialist for Fortune 500 companies such as the National Bank of Canada, Desjardins Bank and Bombardier Aerospace. Since 2012, he’s been helping Banks and Enterprises in coping with technology disruption and assisting them through their Digital transformation journey by implementing Private & Community Clouds, Digital Marketing, Mobile Apps and Internet Of Things. http://ca.linkedin.com/in/jfatou/
  3. 3. Questions What’s the state of technology? What is the Cloud? How safe is the Cloud? Is the Cloud a Business Solution? What’s Digital Marketing? What’s the Internet of Things? Where do we go from here?
  4. 4. What’s the state of Information Technology for Businesses? In the past couple of decades, banks and major organizations were busy analysing and understanding their internal business processes and implemented ERP and Business Intelligence solutions to automate their back office processes such as Finance, Sales and Distribution. In the current decade, companies realized that they were too focused on their internal processes to reduce cost and speed up the service and they realized that they were not doing much to improve the customer experience. They also realized that IT is becoming very complex and expensive not able to cope with the required business improvements. A few technologies came in among many others to automate IT, Marketing and new customer facing processes such as The Cloud, Digital Marketing, the Internet Of Things and Mobile Apps.
  5. 5. Where are Banks coming from? And where are they going? Peer to Peer Financing?Self Service Digital Currency? Artificial Intelligence? Social Banking? ATM POS <1990 1990s 2000s >2010
  6. 6. What’s the status of enterprises? All Manual Processes: Accounting, Sales & Purchase Order Processing, Inventory, Customer Service, Sales, Marketing Automated ERP/MRP: Finance, Sales & Purchasing Processing, Inventory, Manual: Customer Service, Sales, Marketing & IT <1990 1990s 2000s >2010 Automated ERP + CRM: Customer Service, Sales Web sites and eCommerce Manual: Marketing & IT Automated ERP+CRM: Customer Service, Sales Marketing & IT Automation Customer Self Service c/o Mobile Apps & Smartphones >2020 Artificial Intelligence, Internet Of Things, Smart devices Automate communication between humans and machines.
  7. 7. What is the Cloud exactly and how can it benefit Banks & Big Organizations? • The Cloud reduces the need for huge infrastructure that require a major investment in hardware, software, space, energy and human resources. • Current IT human resources can barely cope to keep the infrastructure running and don’t have enough time to innovate • IT helped automate Business Processes but didn’t have time to automate its own processes. • The Cloud finally automates IT processes, provides self service and allows Banks to focus on core business and start being more agile and innovative. • Capital is released from IT Assets that can be reallocated to higher value applications like Digital Marketing, Mobile Apps and Internet Of Things to improve the Customer Experience.
  8. 8. What are the benefits of the Cloud ? • Free valuable IT resources (Hardware, Software & Human) that can barely cope to keep the infrastructure running • Focus on core business by implementing new applications like Marketing Automation, Mobile Apps and Internet Of Things • Reduce operational costs and release capital from IT Assets • Increase Time to market • Improve Response time • Scale on demand using hybrid clouds • Reduce downtime
  9. 9. What are the challenges ? Knowledge Speed/Agility People/Change Disruption Compliance Legacy Obsolescence Cost Jurisdiction Security Patch or Rebuild
  10. 10. Everyone asks how safe is the Cloud and how can companies stay compliant with all the requirements? • There are 4 types of Cloud Deployment Models: Public, Private, Hybrid and Community Clouds • With Public clouds your infrastructure and data is hosted at computing utility vendors such as Amazon and Microsoft. They are vulnerable in terms of control, reliability and governance. • A Private Cloud is hosted by each individual bank providing more control and security but require a major investment in technology • Hybrid Clouds use both private and public clouds to scale up on demand depending on computing capacity needs • Community Cloud is a lean solution where the infrastructure is shared by several Banks with similar needs in terms of compliance, security, policy and jurisdiction. And thus allowing economies of scale while staying compliant.
  11. 11. You may ask: “Is the Cloud a solution in itself? And why should we do it?” The answer is No. The Cloud is a means to an End. To be able to compete with all the disrupting technologies such as Digital Currencies, Peer to Peer business and Social Media, Banks and Big Organizations have to stay ahead of the curve by continuously innovating and providing more and more services to clients while staying compliant with all the rules and regulations. Technology in the last couple of decades became very complex and heavy, crippling the evolution of the Financial sector and other major industries. The Cloud enables all businesses to become more agile and implement new Digital Business solutions faster addressing new market needs very quickly.
  12. 12. What is Digital Marketing? Digital Marketing automates the interaction between the Supplier and the Customer through all the endless channels that we currently have such as Social Media, Online and Traditional Advertising and provides the proper analytics to better understand customer behavior, nurture the customer and establish a customized one on one relationship. Digital Marketing automates the process of generating leads, qualifying leads and converting to customers thus increasing sales and opening markets that were not accessible before. Digital Marketing flips the 80/20 rule between Sales and Marketing. Sales was doing 80% of the work to generate, educate, nurture the leads and convert to clients. Marketing was only doing the lead generation through traditional lead generation tools. Digital Marketing automates most of those tasks and helps Sales in qualifying leads so they focus on closing and helps Marketing to generate more qualified leads consistently and less cyclically.
  13. 13. What is the Internet of Things? Internet Of Things takes things to a whole new level where everything in our physical world is connected to the Internet and can communicate just like humans do. So it basically enables all sort of opportunities for humans and things to interact together to facilitate our life and business. Examples of that are smart watches, thermostats, smart locks, etc… This will be the biggest transformation for the next decade! Smart Homes, Smart Cities, Smart Companies, Smart Banks!
  14. 14. What are the possibilities? Where do I start?
  15. 15. Where do we go from here? 1. Map your Customer Journey Outside-In 2. Identify Quick Wins and execute 3. Build a Roadmap 4. Educate the Management and empower employees 5. Get Inspired by your Disruptors 6. Change the Culture and Mindset 7. Use Agile Methodology (Continuous tangible business deliverables) 8. … Remake Yourself. Remake Your Bank. Remake your Industry!
  16. 16. Customer Journey Mapping 17
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  18. 18. Jamal (Jim) Fattouh http://ca.linkedin.com/in/jfatou/ Multilingual Project Manager 20+ years experience in Business Transformation Finance, Sales, Service & Marketing Automation ERP, CRM, Business Intelligence and Analytics Cloud solutions: Software, Platform & Infrastructure As A Service Client sampling: Bombardier, CN, L’Oreal, National Bank, IBM Email: jfatou@dataaxis.ca

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