Facebook's Recent Changes
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How Facebook's changes of April 2010 including community pages, open graph and changes to privacy settings affect the non-profit sector
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Facebook's Recent Changes
- 1. Facebook’s Recent Changes Community Pages, Open Graph, Privacy Concerns, oh my!
- 2. We need to always remember… FACEBOOK IS A BUSINESS! And… they need to do a better job communicating about changes they make
- 3. "If I’d asked people what they wanted, they would have said faster horses.” ~Henry Ford
- 4. Community Pages Evolution of community on Facebook Phase 1: Groups Phase 2: Pages (Now Official Pages) Phase 2a: Adding page functionality to groups Phase 2b: “liking” a page Phase 3: Community Pages
- 5. Community Pages (Cont.) What are community pages? How are they created? How are they different from Official Pages? What can you do with them? How does this affect me? Information you put in your profile and in status updates can be linked to community pages Sign up as an official representative (http://www.facebook.com/help/contact.php?show_form=authenticate_page) How can this hurt my brand?
- 6. Open Graph & Social Plugins
- 7. Open Graph & Social Plugins Like buttons all over the internet Add them to your site at http://developers.facebook.com/plugins All information in an iFrame Implications for non-profits Instant personalization Pandora: will make suggestions based on artists you “like” on Facebook Also on docs.com and yelp
- 8. Privacy Concerns Now that your data is out there, it is being shared with other sites…without your permission. If you don’t want your data shared, don’t have a Facebook (or any other social media) account.
- 9. Privacy Concerns (cont) New privacy controls as of last week: You can opt out of applications Friend lists can now be private Interests can now be private But…much information is still public by default, so be sure to check your settings (click on the account dropdown in the upper right, then on privacy settings) Not everyone sees new settings – will be rolled out over next few weeks.
- 10. You Shouldn’t Abandon Facebook! Remember, Facebook is a business Facebook still has 400 million users
- 11. What’s Next? Facebook geo-location Growing of credits
Notes de l'éditeur
- I don’t know everything and FB has yet to tell us everything.
- Goes both ways – need consumers stay on the service, but also need to figure out new advertising revenue streams.
- Where should nonprofits starting on FB be – official pages and claim community pages
- Often community pages trump official pages in search.This forces you to be on Facebook and monitor itUse the Coca-Cola example: Coke, Coca-cola, The Philadelphia Coca-Cola bottling company, etc.When official pages grow to a certain size if they can not be authorized they will be turned over to the community
- Remember my first slide: Its in Facebook’s best interest to have your data available to advertisersMark’s recentNytimes piece
- Remember my first slide: Its in Facebook’s best interest to have your data available to advertisersMark’s recentNytimes piece