Webminar - Review Pro - Revenue management and online reputation

1. REVENUE STRATEGY MANAGEMENT FOR HOTELIER
J U L I E F O U R N A U X , M B A 2 B
Session 3: Webminar
REVIEW PRO

2. About Review Pro
 Members:
- + than 10 000 hotels in 90 countries
 Mains actions:
- increase and optimize revenues
- improve guest satisfaction
- manage reputation of the clients on the web
 Partners:
- Cornell University conducted study in partnership with Review
Pro

3. Revenue Management
 Being with airlines
 Hotel industry: 1990’s
 Manage rates and inventory
 Budget and forecast
 Set up strategies

4. New Challenges
 Channel proliferation
 Rate parity
 Traveller’s reviews
 Costs of acquisition

5. Increase profitability
 Digital Marketing
 Price and value equation  Tripadvisor
 Customer pricing intelligence  Trivago
 Volume and reach
 Local or commodity ?

6. Distribution Channel: OTA and Direct
 Direct:
Incentives the guests with discounts
 Metasearch:
- 4 mains websites to check OTA’s results: Google, Tripadvisor,
Kayak, Trivago
- Use them to increase online distribution
- «Think global »

7. Future of Revenue Management
 Create demand
 Pricing and distribution  adapt and differentiate

8. New way to measure !
 Propar: Profit per Available room
 Benchmark ADR, occupancy, Revpar and reputation
in comparition with direct competitive set to
maximize revenues according operational areas of
action
Partnership between Review Pro and Ideas revenue
solutions. To provide revenue management
expertise based on hotel’s reputation