2. Why we are here
10,000 foot view
Most useful social networks for business
Identify which networks work best for you
How to create a personal strategy
Using social media efficiently
Understand standard social media policies
How to support coworkers’ social media initiatives
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3. What is social media?
People sharing information online
One to many or one to one
Social networks
Blogs
Forums
Video chat
TatuDigital.com @jfouts
4. What is social media?
People sharing information online
One to many or one to one
Social networks
Blogs
Forums
Video chat
TatuDigital.com @jfouts
5. How can social media help my job?
Community of practice
Thought leadership
Expand your knowledge base
Capture and diffuse knowledge
Social media is the facilitator
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6. Which networks are right?
The answer is different for everyone
How do you communicate most effectively?
How much time can you spend?
Where are the people you want to talk to?
Listening is as valuable as posting
TatuDigital.com @jfouts
7. SocialMention.com searches
Searches across multiple networks
Locate effective communicators and influencers
Evaluate the quality of interactions
Do you have something to say?
What platforms will work the best for your goals?
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16. Twitter
Short form content 120 characters
Your personal brand
Professional development
Team building
News and information
It’s not about YOU
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29. Google+
Top users- engineers, developers, software engineers
Search for people posting news and connect
Network
Post industry news
Offer input
Point to new resources
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31. Which networks work for you
Listen first
Advanced search
Socialmention.com
Focus on one network at a time
Learn it
Get comfortable
Build your network
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32. Your personal strategy
What are your goals?
What do you want to talk about?
What medium suits you best?
How much time do you have?
Start small and grow
Find the right tools for you
TatuDigital.com @jfouts
33. Efficiency
Schedule your time
Plan topics of interest in advance
HootSuite.com
Cotweet.com
Bufferapp.com
TatuDigital.com @jfouts
34. Social Conduct
Use your head
Be transparent and honest
Pay attention to copyright issues. If you’re not sure ASK
Wherever you post, you’re in public. Be respectful and courteous
Indicate opinions are your own, not the co’s unless you have
permission
Assume co-workers and managers may read what you post. Be
circumspect
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35. Ready? Set? Engage!
Delegate some time for research
Answer questions or direct people to
the right communicator
Share with your co-workers
Learn and educate
TatuDigital.com @jfouts