This document provides tips for improving social media efficiency. It discusses the importance of having clear goals and a strategy for each network. Time management is also key - tasks should be delegated and "chunked" based on availability. Content should be engaging, interactive, and sharable. Regular blogging provides opportunities to develop a strategy through an editorial calendar. Automation tools can help with some tasks but require strategy to be effective. The presenters provide their contact information and an invitation to a webinar on nonprofit social media.

1. Social Media Efficiency
#SMEfficiency
@JFouts
@MyDutchNephew

2. Who we are
• Janet Fouts
Social Media Coach at Tatu Digital Media
• Spencer Doyle
Social Media Czar at My Dutch Uncle
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3. To be efficient you need a plan
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4. AND a strategy for each network
• What are your goals?
• How much time do you have?
• Who’s going to do the work?
• Be diligent about time spent
• Get the right tools
• Track everything
• janetfouts.com/listen

5. What are your goals?
• Brand visibility
• Fundraising
• Volunteer management
• Professional development
• A listening tool and sounding board for
constituency

6. Who’s doing the work?
• Not the least experienced person on the team
• Play off team strengths
• What can be delegated?
• Interns and volunteers
need clear direction
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7. How much time?
• How urgent is your mission?
• Create a plan around availability
• “Chunk” tasks
• Set time limits and stick to them!
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8. Netvibes.com
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9. 10
http://scoop.it

10. Blogging Efficiency: Your Blog
• Purpose • Frequency
– What is your blog’s purpose? – Daily
– What are you trying to achieve? – 2-3x per week minimum
• Content-successful • Schedule your posts,
blogs are: plan ahead
– Engaging
• CTAs
• Relationship with other
– Interactive social media
• Comments section
– Sharable
• Pictures
• Video
• Lists

11. Blogging
• Knowing your blog’s purpose will help you stay focused on
what’s important so that you can spend less time posting and
post more frequently
• It will also guide you to develop a strategy that makes sense
• With a strategy, you can plan ahead
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12. Social Media Is Social
• Snowball effect
– A little can go a long way, but
strategy is key
• Content drives traffic
– Do you have the right content?
• Sharable
• Stories
• Advice, not ads

13. Editorial Calendar
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Blog • Weekend event Info post re: upcoming events, Daily advice tip Top Ten list Checklist • Week-in-review Weekend event
summary? programs, news • share Scoop.it piece?
• Pictures? curations
• Videos? • top reads from
the week
• Weekend
Facebook • “Like” Share pictures Share videos Facebook Friday
• Comment
• Share
• Post at least 4 posts per day
Twitter 8-24 tweets 8-24 tweets (including blog posts, RTs, • 8-24 8-24 tweets 8-24 tweets • 8-24 tweets 8-24 tweets
etc.) tweets • #FF
• #CharityT
uesday
Scoop.it

14. The Automation Devil
• Auto Follow
• Auto Direct Message
• More trouble than
it’s worth
• It’s not all bad

15. HootSuite
•Manage multiple accts
•Delegate
•Scheduling
•Analytics
•Rss Feed
http://hootsuite.com

16. HootSuite

17. Delegate

18. Schedule your time
• When are you most effective online?
• When is your network online?
• Managing content distribution

19. http://bufferapp.com

20. SocialBro.com
http://socialbro.com 21

21. Twitter Alerts

22. http://gist.com/ 23
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23. Join Us June 27th at 1 PM
• Nonprofit 101: Starting a Nonprofit
– Featuring John D. Golenski, CEO at
My Dutch Uncle
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24. Questions?
•spencer@mydutchuncle.com
•@MyDutchNephew
•Facebook.com/MyDutchUncle
•MyDutchUncle.com
•415.625.2942
• janet@janetfouts.com
@jfouts
• JanetFouts.com
• TatuDigital.com
• 408.216.7423