How Penguin and Panda have affected the SEO landscape and how to penguin-proof your link building for the future.

1. Post Penguin
Perplexities
#CincySEO Meetup
July 17th, 2012 ZoomSpring.com/Penguin

2. ZoomSpring.com/Penguin
#CincySEO

3. Jordan Godbey
Founder of ZoomSpring SEO
Started #CincySEO Meetup in March
SEO since 2008
@jordangodbey

4. SEO used to be pretty easy...
site:.gov inurl:blog "post a comment" -"comments closed" -"you must be logged in"
"ADD YOUR KEYWORD"

6. We don’t think
so...

7. Want to rank
number 1?
Make your KW density 77%!

8. The “Bad Guys” Were Hurt

11. But Some “Good Guys”
Were Hurt Too...

12. One of the largest WP
communities on the web
~8000 daily visits

13. What is a poor SEO to do?
Just give up?

14. NO!
But how do I build
“Penguin-Proof” links?

15. Do Stuff REAL businesses do!
Guest posts Web apps
Interview
people
Infographics Sponsor an
Grow a event
community
Monitor HELP
social media someone! Etc...
Run a
x10000..
contest

16. But the #1
thing is...
Be creative.

17. 386 Linking Root Domains

18. 1100
Shares
176 LRD

20. Anchor text is old
school...
“Natural” is
the new
thing

21. Presenting

22. The 2013+ SEO Formula for Success
+
Rock-solid Authoritative
on-page Links
(1-2 KW per page)

23. =
+ Community A very happy
& shares Mr. Cutts!

24. KW Anchor
Text

25. Branded
Anchor Text

26. Never fear a zoo animal again.

27. ZoomSpring.com/Penguin
#CincySEO
Jordan Godbey | ZoomSpring SEO | @jordangodbey