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Integrated
Content
Management
Joe Gollner
@joegollner
Leveraging Different Perspectives
Constructing a composite view
by drawing on the experiences
of content practitioners
The Current State of Content Management
Decrepit shacks generally share a few
features: piecemeal construction and
no firm...
Content Management Fighting Against Itself
Case Study: Disconnected &
competing CMS initiatives made a
bad situation much ...
The Problem of Silos
Peter Drucker stressed that
specialization was not something
that we can get away from.
There will be...
Enterprise Content Management
ECM: Mirroring business silos
with archival silos and search
services that struggle to deal ...
Learning Content Management
LCM: Often a technology ivory tower,
leveraging specialized tools populated manually
with litt...
Web Content Management
WCM: Focused on the user
experience and facilitating key
user tasks like buying trucks….
Can become...
The Birth of Content
Understanding the nature of content
as the first step towards managing
& leveraging it
We did not alw...
Understanding Content
One thing we need to do is
establish a sound and shared
definition of what we mean by
“content”
Finding Content in the Wild
We typically find content embedded in
the information products that are in use.
Sometimes pryi...
Modular Content
Once we have broken content
free from single-purpose
information products, it is ideally
made modular for ...
Organized Content
Once modularized, content typically
coalesces around various types and this aids
in organizing and manag...
Assembled Content
To become useful, content needs to come
together into assemblies that can be
published as information pr...
Content Processing
Content processing powers the various changes
that need to happen to make content into
reusable assets ...
The Content Life Cycle
Content
Acquisition
Content
Management
Content
Engagement
Content
Delivery
Content
Strategy
Informa...
Integrated Content Management
Content
Acquisition
Content
Management
Content
Delivery
Content
Engagement
Content
Strategy
...
Managing Content to Improve Performance
The potential
associated with
Content Assets
Information
Performance
becomes
Suzanne Briet – The Original Infomedian
Her “What is Documentation?” (1951) is a landmark in
information science. She defi...
Infomedians of the World – Unite!
This is what we are doing at Information
Energy 2015 in Utrecht. We are combining
our co...
Will you enter
the Dark Forest
of Content
Collaboration?
Will you seize
the prize that
comes with
Integrated
Content
Manag...
Ars Contenta
Joe Gollner
Managing Director
Gnostyx Research Inc.
jag@gnostyx.com
Twitter:
@joegollner
Blog:
The Content Ph...
Gnostyx Research
Gnostyx Research Inc.
equips organizations with the tools and
knowledge they need to make the most
of the...
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Integrated Content Management - Information Energy 2015 Keynote

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The opening keynote at the 2015 Information Energy conference convened in beautiful Utrecht in the Netherlands. A talk that explored how the various content management disciplines can come together to help organizations to leverage their content more effectively and to improve their overall performance.

Publié dans : Internet

Integrated Content Management - Information Energy 2015 Keynote

  1. 1. Integrated Content Management Joe Gollner @joegollner
  2. 2. Leveraging Different Perspectives Constructing a composite view by drawing on the experiences of content practitioners
  3. 3. The Current State of Content Management Decrepit shacks generally share a few features: piecemeal construction and no firm foundation. This pretty fairly represents how the “content management” industry has evolved.
  4. 4. Content Management Fighting Against Itself Case Study: Disconnected & competing CMS initiatives made a bad situation much worse
  5. 5. The Problem of Silos Peter Drucker stressed that specialization was not something that we can get away from. There will be silos. The goal is to bridge them.
  6. 6. Enterprise Content Management ECM: Mirroring business silos with archival silos and search services that struggle to deal with the massive volumes involved
  7. 7. Learning Content Management LCM: Often a technology ivory tower, leveraging specialized tools populated manually with little to no reuse of source content
  8. 8. Web Content Management WCM: Focused on the user experience and facilitating key user tasks like buying trucks…. Can become disconnected from content sources with sometimes disastrous outcomes
  9. 9. The Birth of Content Understanding the nature of content as the first step towards managing & leveraging it We did not always use the word content the way we do today. This change is instructive.
  10. 10. Understanding Content One thing we need to do is establish a sound and shared definition of what we mean by “content”
  11. 11. Finding Content in the Wild We typically find content embedded in the information products that are in use. Sometimes prying content free from these sources can be quite challenging
  12. 12. Modular Content Once we have broken content free from single-purpose information products, it is ideally made modular for easy reuse
  13. 13. Organized Content Once modularized, content typically coalesces around various types and this aids in organizing and managing the content as reusable assets that can be easily found
  14. 14. Assembled Content To become useful, content needs to come together into assemblies that can be published as information products that people will use to do what they need to do
  15. 15. Content Processing Content processing powers the various changes that need to happen to make content into reusable assets and to turn those assets into discoverable information products
  16. 16. The Content Life Cycle Content Acquisition Content Management Content Engagement Content Delivery Content Strategy Information Product User Task Guidance Feedback Content is potential information. It’s what we prepare in order to perform. Information is a transaction that delivers content to someone.
  17. 17. Integrated Content Management Content Acquisition Content Management Content Delivery Content Engagement Content Strategy Information Resources Web Content Management Enterprise Content Management Learning Content Management Content assets can be staged as broadly reusable information resources and this is where various “content management” disciplines can converge
  18. 18. Managing Content to Improve Performance The potential associated with Content Assets Information Performance becomes
  19. 19. Suzanne Briet – The Original Infomedian Her “What is Documentation?” (1951) is a landmark in information science. She defined documentation as an activity – of exploring how silos can be bridged and constantly facilitating the process of cross-disciplinary collaboration
  20. 20. Infomedians of the World – Unite! This is what we are doing at Information Energy 2015 in Utrecht. We are combining our collective expertise and experience to improve how we can help organizations make the most of their content
  21. 21. Will you enter the Dark Forest of Content Collaboration? Will you seize the prize that comes with Integrated Content Management?
  22. 22. Ars Contenta Joe Gollner Managing Director Gnostyx Research Inc. jag@gnostyx.com Twitter: @joegollner Blog: The Content Philosopher www.gollner.ca Aqua Mechanica
  23. 23. Gnostyx Research Gnostyx Research Inc. equips organizations with the tools and knowledge they need to make the most of their content. As an independent solution provider that specializes in leveraging open standards and extensible technologies, Gnostyx offers:  strategic guidance  implementation assistance  learning resources  extensible technology components

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