SlideShare une entreprise Scribd logo
1  sur  23
Télécharger pour lire hors ligne
Integrated
Content
Management
Joe Gollner
@joegollner
Leveraging Different Perspectives
Constructing a composite view
by drawing on the experiences
of content practitioners
The Current State of Content Management
Decrepit shacks generally share a few
features: piecemeal construction and
no firm foundation. This pretty fairly
represents how the “content
management” industry has evolved.
Content Management Fighting Against Itself
Case Study: Disconnected &
competing CMS initiatives made a
bad situation much worse
The Problem of Silos
Peter Drucker stressed that
specialization was not something
that we can get away from.
There will be silos.
The goal is to bridge them.
Enterprise Content Management
ECM: Mirroring business silos
with archival silos and search
services that struggle to deal with
the massive volumes involved
Learning Content Management
LCM: Often a technology ivory tower,
leveraging specialized tools populated manually
with little to no reuse of source content
Web Content Management
WCM: Focused on the user
experience and facilitating key
user tasks like buying trucks….
Can become disconnected from
content sources with sometimes
disastrous outcomes
The Birth of Content
Understanding the nature of content
as the first step towards managing
& leveraging it
We did not always use the word
content the way we do today. This
change is instructive.
Understanding Content
One thing we need to do is
establish a sound and shared
definition of what we mean by
“content”
Finding Content in the Wild
We typically find content embedded in
the information products that are in use.
Sometimes prying content free from
these sources can be quite challenging
Modular Content
Once we have broken content
free from single-purpose
information products, it is ideally
made modular for easy reuse
Organized Content
Once modularized, content typically
coalesces around various types and this aids
in organizing and managing the content as
reusable assets that can be easily found
Assembled Content
To become useful, content needs to come
together into assemblies that can be
published as information products that
people will use to do what they need to do
Content Processing
Content processing powers the various changes
that need to happen to make content into
reusable assets and to turn those assets into
discoverable information products
The Content Life Cycle
Content
Acquisition
Content
Management
Content
Engagement
Content
Delivery
Content
Strategy
Information
Product
User
Task
Guidance
Feedback
Content is potential information.
It’s what we prepare in order to perform.
Information is a transaction that delivers content to someone.
Integrated Content Management
Content
Acquisition
Content
Management
Content
Delivery
Content
Engagement
Content
Strategy
Information
Resources
Web
Content
Management
Enterprise
Content
Management
Learning
Content
Management
Content assets can be staged as broadly
reusable information resources and this
is where various “content management”
disciplines can converge
Managing Content to Improve Performance
The potential
associated with
Content Assets
Information
Performance
becomes
Suzanne Briet – The Original Infomedian
Her “What is Documentation?” (1951) is a landmark in
information science. She defined documentation as an activity –
of exploring how silos can be bridged and constantly facilitating
the process of cross-disciplinary collaboration
Infomedians of the World – Unite!
This is what we are doing at Information
Energy 2015 in Utrecht. We are combining
our collective expertise and experience to
improve how we can help organizations
make the most of their content
Will you enter
the Dark Forest
of Content
Collaboration?
Will you seize
the prize that
comes with
Integrated
Content
Management?
Ars Contenta
Joe Gollner
Managing Director
Gnostyx Research Inc.
jag@gnostyx.com
Twitter:
@joegollner
Blog:
The Content Philosopher
www.gollner.ca
Aqua Mechanica
Gnostyx Research
Gnostyx Research Inc.
equips organizations with the tools and
knowledge they need to make the most
of their content.
As an independent solution provider that
specializes in leveraging open standards
and extensible technologies,
Gnostyx offers:
 strategic guidance
 implementation assistance
 learning resources
 extensible technology components

Contenu connexe

Tendances

Professional Publishing: Intelligent eBooks for Working Professionals
Professional Publishing: Intelligent eBooks for Working ProfessionalsProfessional Publishing: Intelligent eBooks for Working Professionals
Professional Publishing: Intelligent eBooks for Working ProfessionalsJoe Gollner
 
Are You Ready for Content 4 0?
Are You Ready for Content 4 0?Are You Ready for Content 4 0?
Are You Ready for Content 4 0?Joe Gollner
 
Information 4.0 for Industry 4.0 (TCWorld 2016)
Information 4.0 for Industry 4.0 (TCWorld 2016)Information 4.0 for Industry 4.0 (TCWorld 2016)
Information 4.0 for Industry 4.0 (TCWorld 2016)Joe Gollner
 
Digital Transformation and the Business of Content (May 2017)
Digital Transformation and the Business of Content (May 2017)Digital Transformation and the Business of Content (May 2017)
Digital Transformation and the Business of Content (May 2017)Joe Gollner
 
Federated e-Identity Management across the Gulf Cooperation Council
Federated e-Identity Management across the Gulf Cooperation CouncilFederated e-Identity Management across the Gulf Cooperation Council
Federated e-Identity Management across the Gulf Cooperation CouncilArab Federation for Digital Economy
 
IBM KM Blueprint Workshop: KM Goes Social
IBM KM Blueprint Workshop: KM Goes SocialIBM KM Blueprint Workshop: KM Goes Social
IBM KM Blueprint Workshop: KM Goes SocialDavid Gurteen
 

Tendances (7)

Professional Publishing: Intelligent eBooks for Working Professionals
Professional Publishing: Intelligent eBooks for Working ProfessionalsProfessional Publishing: Intelligent eBooks for Working Professionals
Professional Publishing: Intelligent eBooks for Working Professionals
 
Are You Ready for Content 4 0?
Are You Ready for Content 4 0?Are You Ready for Content 4 0?
Are You Ready for Content 4 0?
 
Information 4.0 for Industry 4.0 (TCWorld 2016)
Information 4.0 for Industry 4.0 (TCWorld 2016)Information 4.0 for Industry 4.0 (TCWorld 2016)
Information 4.0 for Industry 4.0 (TCWorld 2016)
 
Digital Transformation and the Business of Content (May 2017)
Digital Transformation and the Business of Content (May 2017)Digital Transformation and the Business of Content (May 2017)
Digital Transformation and the Business of Content (May 2017)
 
What Is Mike2.0
What Is Mike2.0What Is Mike2.0
What Is Mike2.0
 
Federated e-Identity Management across the Gulf Cooperation Council
Federated e-Identity Management across the Gulf Cooperation CouncilFederated e-Identity Management across the Gulf Cooperation Council
Federated e-Identity Management across the Gulf Cooperation Council
 
IBM KM Blueprint Workshop: KM Goes Social
IBM KM Blueprint Workshop: KM Goes SocialIBM KM Blueprint Workshop: KM Goes Social
IBM KM Blueprint Workshop: KM Goes Social
 

En vedette

Managing Software as Knowledge (2005)
Managing Software as Knowledge (2005)Managing Software as Knowledge (2005)
Managing Software as Knowledge (2005)Joe Gollner
 
Jumping to Light Speed (Spotlight Session at STC 2014)
Jumping to Light Speed (Spotlight Session at STC 2014)Jumping to Light Speed (Spotlight Session at STC 2014)
Jumping to Light Speed (Spotlight Session at STC 2014)Joe Gollner
 
The Dark Arts of Content Leadership
The Dark Arts of Content LeadershipThe Dark Arts of Content Leadership
The Dark Arts of Content LeadershipJoe Gollner
 
Brief History of Content (J Gollner 2014)
Brief History of Content (J Gollner 2014)Brief History of Content (J Gollner 2014)
Brief History of Content (J Gollner 2014)Joe Gollner
 
Managing DITA (Nov 2015)
Managing DITA (Nov 2015)Managing DITA (Nov 2015)
Managing DITA (Nov 2015)Joe Gollner
 
Content Leadership
Content LeadershipContent Leadership
Content LeadershipJoe Gollner
 
Breaking Bad Content (Lavacon 2013 J Gollner)
Breaking Bad Content (Lavacon 2013 J Gollner)Breaking Bad Content (Lavacon 2013 J Gollner)
Breaking Bad Content (Lavacon 2013 J Gollner)Joe Gollner
 
Getting a Handle on the Content Life Cycle (April 2014)
Getting a Handle on the Content Life Cycle (April 2014)Getting a Handle on the Content Life Cycle (April 2014)
Getting a Handle on the Content Life Cycle (April 2014)Joe Gollner
 
Coordinating Markup Projects (CALS Expo 1995)
Coordinating Markup Projects (CALS Expo 1995)Coordinating Markup Projects (CALS Expo 1995)
Coordinating Markup Projects (CALS Expo 1995)Joe Gollner
 
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...Scott Abel
 
The anatomy-of-knowledge-jgollner-sept-2006
The anatomy-of-knowledge-jgollner-sept-2006The anatomy-of-knowledge-jgollner-sept-2006
The anatomy-of-knowledge-jgollner-sept-2006Joe Gollner
 
Introduction to Content Strategy, Technology, Engineering, Management and Sol...
Introduction to Content Strategy, Technology, Engineering, Management and Sol...Introduction to Content Strategy, Technology, Engineering, Management and Sol...
Introduction to Content Strategy, Technology, Engineering, Management and Sol...Joe Gollner
 
Getting it Right: Building Quality into your Content (July 2014)
Getting it Right: Building Quality into your Content (July 2014)Getting it Right: Building Quality into your Content (July 2014)
Getting it Right: Building Quality into your Content (July 2014)Joe Gollner
 
Secrets to Content Initiative Success (Gollner Lavacon 2014)
Secrets to Content Initiative Success (Gollner Lavacon 2014)Secrets to Content Initiative Success (Gollner Lavacon 2014)
Secrets to Content Initiative Success (Gollner Lavacon 2014)Joe Gollner
 
Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)
Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)
Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)Joe Gollner
 
Content Solution Quick Start (June 2014)
Content Solution Quick Start (June 2014)Content Solution Quick Start (June 2014)
Content Solution Quick Start (June 2014)Joe Gollner
 
Practical Steps Towards Integrated Content Management (Nov 2015)
Practical Steps Towards Integrated Content Management (Nov 2015)Practical Steps Towards Integrated Content Management (Nov 2015)
Practical Steps Towards Integrated Content Management (Nov 2015)Joe Gollner
 
Defining Intelligent Content (J Gollner Mar 2015)
Defining Intelligent Content (J Gollner Mar 2015)Defining Intelligent Content (J Gollner Mar 2015)
Defining Intelligent Content (J Gollner Mar 2015)Joe Gollner
 

En vedette (18)

Managing Software as Knowledge (2005)
Managing Software as Knowledge (2005)Managing Software as Knowledge (2005)
Managing Software as Knowledge (2005)
 
Jumping to Light Speed (Spotlight Session at STC 2014)
Jumping to Light Speed (Spotlight Session at STC 2014)Jumping to Light Speed (Spotlight Session at STC 2014)
Jumping to Light Speed (Spotlight Session at STC 2014)
 
The Dark Arts of Content Leadership
The Dark Arts of Content LeadershipThe Dark Arts of Content Leadership
The Dark Arts of Content Leadership
 
Brief History of Content (J Gollner 2014)
Brief History of Content (J Gollner 2014)Brief History of Content (J Gollner 2014)
Brief History of Content (J Gollner 2014)
 
Managing DITA (Nov 2015)
Managing DITA (Nov 2015)Managing DITA (Nov 2015)
Managing DITA (Nov 2015)
 
Content Leadership
Content LeadershipContent Leadership
Content Leadership
 
Breaking Bad Content (Lavacon 2013 J Gollner)
Breaking Bad Content (Lavacon 2013 J Gollner)Breaking Bad Content (Lavacon 2013 J Gollner)
Breaking Bad Content (Lavacon 2013 J Gollner)
 
Getting a Handle on the Content Life Cycle (April 2014)
Getting a Handle on the Content Life Cycle (April 2014)Getting a Handle on the Content Life Cycle (April 2014)
Getting a Handle on the Content Life Cycle (April 2014)
 
Coordinating Markup Projects (CALS Expo 1995)
Coordinating Markup Projects (CALS Expo 1995)Coordinating Markup Projects (CALS Expo 1995)
Coordinating Markup Projects (CALS Expo 1995)
 
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...
 
The anatomy-of-knowledge-jgollner-sept-2006
The anatomy-of-knowledge-jgollner-sept-2006The anatomy-of-knowledge-jgollner-sept-2006
The anatomy-of-knowledge-jgollner-sept-2006
 
Introduction to Content Strategy, Technology, Engineering, Management and Sol...
Introduction to Content Strategy, Technology, Engineering, Management and Sol...Introduction to Content Strategy, Technology, Engineering, Management and Sol...
Introduction to Content Strategy, Technology, Engineering, Management and Sol...
 
Getting it Right: Building Quality into your Content (July 2014)
Getting it Right: Building Quality into your Content (July 2014)Getting it Right: Building Quality into your Content (July 2014)
Getting it Right: Building Quality into your Content (July 2014)
 
Secrets to Content Initiative Success (Gollner Lavacon 2014)
Secrets to Content Initiative Success (Gollner Lavacon 2014)Secrets to Content Initiative Success (Gollner Lavacon 2014)
Secrets to Content Initiative Success (Gollner Lavacon 2014)
 
Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)
Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)
Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)
 
Content Solution Quick Start (June 2014)
Content Solution Quick Start (June 2014)Content Solution Quick Start (June 2014)
Content Solution Quick Start (June 2014)
 
Practical Steps Towards Integrated Content Management (Nov 2015)
Practical Steps Towards Integrated Content Management (Nov 2015)Practical Steps Towards Integrated Content Management (Nov 2015)
Practical Steps Towards Integrated Content Management (Nov 2015)
 
Defining Intelligent Content (J Gollner Mar 2015)
Defining Intelligent Content (J Gollner Mar 2015)Defining Intelligent Content (J Gollner Mar 2015)
Defining Intelligent Content (J Gollner Mar 2015)
 

Similaire à Integrated Content Management - Information Energy 2015 Keynote

Knowledge Management And The Technical Writer
Knowledge Management And The Technical WriterKnowledge Management And The Technical Writer
Knowledge Management And The Technical Writermdanda
 
Content Strategy in Higher Education
Content Strategy in Higher EducationContent Strategy in Higher Education
Content Strategy in Higher EducationJ. Todd Bennett
 
Sample Mission Statement for a Content Collaboration Council.
Sample Mission Statement for a Content Collaboration Council.Sample Mission Statement for a Content Collaboration Council.
Sample Mission Statement for a Content Collaboration Council.Mysti Berry
 
The Content Management System ( Cms ) Usage
The Content Management System ( Cms ) UsageThe Content Management System ( Cms ) Usage
The Content Management System ( Cms ) UsageHeather Rice
 
Content Modelling Workshop (J Gollner TC World 2013)
Content Modelling Workshop (J Gollner TC World 2013)Content Modelling Workshop (J Gollner TC World 2013)
Content Modelling Workshop (J Gollner TC World 2013)Joe Gollner
 
Wikis In Knowledge Management Enabling Effective Collaboration
Wikis In Knowledge Management   Enabling Effective CollaborationWikis In Knowledge Management   Enabling Effective Collaboration
Wikis In Knowledge Management Enabling Effective CollaborationColin Mooney
 
The Anatomy of Content Management (workshop by J Gollner at Intelligent Conte...
The Anatomy of Content Management (workshop by J Gollner at Intelligent Conte...The Anatomy of Content Management (workshop by J Gollner at Intelligent Conte...
The Anatomy of Content Management (workshop by J Gollner at Intelligent Conte...Joe Gollner
 
Content Strategy for Everyone
Content Strategy for EveryoneContent Strategy for Everyone
Content Strategy for EveryoneDavid Farbey
 
Implementing Sustainable Digital Preservation
Implementing Sustainable Digital PreservationImplementing Sustainable Digital Preservation
Implementing Sustainable Digital Preservationneilgrindley
 
So You Want a CMS (Gnostyx Workshop Lavacon 2016)
So You Want a CMS (Gnostyx Workshop Lavacon 2016)So You Want a CMS (Gnostyx Workshop Lavacon 2016)
So You Want a CMS (Gnostyx Workshop Lavacon 2016)Joe Gollner
 
Writ 5111 Group Project Prototype Presentation
Writ 5111   Group Project Prototype PresentationWrit 5111   Group Project Prototype Presentation
Writ 5111 Group Project Prototype Presentationguestac0f20
 
Practical Content Management: What Really Works
Practical Content Management: What Really WorksPractical Content Management: What Really Works
Practical Content Management: What Really WorksScott Abel
 
Content Startegy White Paper
Content Startegy White PaperContent Startegy White Paper
Content Startegy White PaperAtul Pawar
 
Intelligent Content & Search
Intelligent Content & SearchIntelligent Content & Search
Intelligent Content & SearchStephen Lahanas
 

Similaire à Integrated Content Management - Information Energy 2015 Keynote (20)

Knowledge Management And The Technical Writer
Knowledge Management And The Technical WriterKnowledge Management And The Technical Writer
Knowledge Management And The Technical Writer
 
Content Strategy in Higher Education
Content Strategy in Higher EducationContent Strategy in Higher Education
Content Strategy in Higher Education
 
Sample Mission Statement for a Content Collaboration Council.
Sample Mission Statement for a Content Collaboration Council.Sample Mission Statement for a Content Collaboration Council.
Sample Mission Statement for a Content Collaboration Council.
 
The Content Management System ( Cms ) Usage
The Content Management System ( Cms ) UsageThe Content Management System ( Cms ) Usage
The Content Management System ( Cms ) Usage
 
Content Modelling Workshop (J Gollner TC World 2013)
Content Modelling Workshop (J Gollner TC World 2013)Content Modelling Workshop (J Gollner TC World 2013)
Content Modelling Workshop (J Gollner TC World 2013)
 
Wikis In Knowledge Management Enabling Effective Collaboration
Wikis In Knowledge Management   Enabling Effective CollaborationWikis In Knowledge Management   Enabling Effective Collaboration
Wikis In Knowledge Management Enabling Effective Collaboration
 
The Anatomy of Content Management (workshop by J Gollner at Intelligent Conte...
The Anatomy of Content Management (workshop by J Gollner at Intelligent Conte...The Anatomy of Content Management (workshop by J Gollner at Intelligent Conte...
The Anatomy of Content Management (workshop by J Gollner at Intelligent Conte...
 
Content Strategy for Everyone
Content Strategy for EveryoneContent Strategy for Everyone
Content Strategy for Everyone
 
Implementing Sustainable Digital Preservation
Implementing Sustainable Digital PreservationImplementing Sustainable Digital Preservation
Implementing Sustainable Digital Preservation
 
Knowledge Sample
Knowledge SampleKnowledge Sample
Knowledge Sample
 
Knowledge_sample
Knowledge_sampleKnowledge_sample
Knowledge_sample
 
Knowledge_sample
Knowledge_sampleKnowledge_sample
Knowledge_sample
 
So You Want a CMS (Gnostyx Workshop Lavacon 2016)
So You Want a CMS (Gnostyx Workshop Lavacon 2016)So You Want a CMS (Gnostyx Workshop Lavacon 2016)
So You Want a CMS (Gnostyx Workshop Lavacon 2016)
 
Writ 5111 Group Project Prototype Presentation
Writ 5111   Group Project Prototype PresentationWrit 5111   Group Project Prototype Presentation
Writ 5111 Group Project Prototype Presentation
 
Practical Content Management: What Really Works
Practical Content Management: What Really WorksPractical Content Management: What Really Works
Practical Content Management: What Really Works
 
Content Startegy White Paper
Content Startegy White PaperContent Startegy White Paper
Content Startegy White Paper
 
Intelligent Content & Search
Intelligent Content & SearchIntelligent Content & Search
Intelligent Content & Search
 
Knowledge Management Webinar
Knowledge Management WebinarKnowledge Management Webinar
Knowledge Management Webinar
 
Content Management 101
Content Management 101Content Management 101
Content Management 101
 
Km glossary
Km glossaryKm glossary
Km glossary
 

Plus de Joe Gollner

A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)
A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)
A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)Joe Gollner
 
The Economics of Content (October 2019)
The Economics of Content (October 2019)The Economics of Content (October 2019)
The Economics of Content (October 2019)Joe Gollner
 
Managing Knowledge in the Fractal Enterprise (Retro Alert 1999)
Managing Knowledge in the Fractal Enterprise (Retro Alert 1999)Managing Knowledge in the Fractal Enterprise (Retro Alert 1999)
Managing Knowledge in the Fractal Enterprise (Retro Alert 1999)Joe Gollner
 
Digital Transformation and DITA
Digital Transformation and DITADigital Transformation and DITA
Digital Transformation and DITAJoe Gollner
 
Engineering Content: The Discipline of Designing Future-Ready Content
Engineering Content: The Discipline of Designing Future-Ready ContentEngineering Content: The Discipline of Designing Future-Ready Content
Engineering Content: The Discipline of Designing Future-Ready ContentJoe Gollner
 
Brave New World of Technical Communication
Brave New World of Technical CommunicationBrave New World of Technical Communication
Brave New World of Technical CommunicationJoe Gollner
 
Three Projects One Lesson (April 2017)
Three Projects One Lesson (April 2017)Three Projects One Lesson (April 2017)
Three Projects One Lesson (April 2017)Joe Gollner
 
CALS and Canadian Government Acquisition 1994
CALS and Canadian Government Acquisition 1994CALS and Canadian Government Acquisition 1994
CALS and Canadian Government Acquisition 1994Joe Gollner
 

Plus de Joe Gollner (8)

A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)
A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)
A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)
 
The Economics of Content (October 2019)
The Economics of Content (October 2019)The Economics of Content (October 2019)
The Economics of Content (October 2019)
 
Managing Knowledge in the Fractal Enterprise (Retro Alert 1999)
Managing Knowledge in the Fractal Enterprise (Retro Alert 1999)Managing Knowledge in the Fractal Enterprise (Retro Alert 1999)
Managing Knowledge in the Fractal Enterprise (Retro Alert 1999)
 
Digital Transformation and DITA
Digital Transformation and DITADigital Transformation and DITA
Digital Transformation and DITA
 
Engineering Content: The Discipline of Designing Future-Ready Content
Engineering Content: The Discipline of Designing Future-Ready ContentEngineering Content: The Discipline of Designing Future-Ready Content
Engineering Content: The Discipline of Designing Future-Ready Content
 
Brave New World of Technical Communication
Brave New World of Technical CommunicationBrave New World of Technical Communication
Brave New World of Technical Communication
 
Three Projects One Lesson (April 2017)
Three Projects One Lesson (April 2017)Three Projects One Lesson (April 2017)
Three Projects One Lesson (April 2017)
 
CALS and Canadian Government Acquisition 1994
CALS and Canadian Government Acquisition 1994CALS and Canadian Government Acquisition 1994
CALS and Canadian Government Acquisition 1994
 

Dernier

SQL Server on Azure VM datasheet.dsadaspptx
SQL Server on Azure VM datasheet.dsadaspptxSQL Server on Azure VM datasheet.dsadaspptx
SQL Server on Azure VM datasheet.dsadaspptxJustineGarcia32
 
Benefits of Fiber Internet vs. Traditional Internet.pptx
Benefits of Fiber Internet vs. Traditional Internet.pptxBenefits of Fiber Internet vs. Traditional Internet.pptx
Benefits of Fiber Internet vs. Traditional Internet.pptxlibertyuae uae
 
overview of Virtualization, concept of Virtualization
overview of Virtualization, concept of Virtualizationoverview of Virtualization, concept of Virtualization
overview of Virtualization, concept of VirtualizationRajan yadav
 
APNIC Update and RIR Policies for ccTLDs, presented at APTLD 85
APNIC Update and RIR Policies for ccTLDs, presented at APTLD 85APNIC Update and RIR Policies for ccTLDs, presented at APTLD 85
APNIC Update and RIR Policies for ccTLDs, presented at APTLD 85APNIC
 
Generalities about NFT , as a new technology
Generalities about NFT , as a new technologyGeneralities about NFT , as a new technology
Generalities about NFT , as a new technologysoufianbouktaib1
 
如何办理朴茨茅斯大学毕业证书学位证书成绩单?
如何办理朴茨茅斯大学毕业证书学位证书成绩单?如何办理朴茨茅斯大学毕业证书学位证书成绩单?
如何办理朴茨茅斯大学毕业证书学位证书成绩单?krc0yvm5
 
Section 3 - Technical Sales Foundations for IBM QRadar for Cloud (QRoC)V1 P10...
Section 3 - Technical Sales Foundations for IBM QRadar for Cloud (QRoC)V1 P10...Section 3 - Technical Sales Foundations for IBM QRadar for Cloud (QRoC)V1 P10...
Section 3 - Technical Sales Foundations for IBM QRadar for Cloud (QRoC)V1 P10...hasimatwork
 
Tungsten Webinar: v6 & v7 Release Recap, and Beyond
Tungsten Webinar: v6 & v7 Release Recap, and BeyondTungsten Webinar: v6 & v7 Release Recap, and Beyond
Tungsten Webinar: v6 & v7 Release Recap, and BeyondContinuent
 
Mary Meeker Internet Trends Report for 2019
Mary Meeker Internet Trends Report for 2019Mary Meeker Internet Trends Report for 2019
Mary Meeker Internet Trends Report for 2019Eric Johnson
 
Google-Next-Madrid-BBVA-Research inv.pdf
Google-Next-Madrid-BBVA-Research inv.pdfGoogle-Next-Madrid-BBVA-Research inv.pdf
Google-Next-Madrid-BBVA-Research inv.pdfMaria Adalfio
 

Dernier (10)

SQL Server on Azure VM datasheet.dsadaspptx
SQL Server on Azure VM datasheet.dsadaspptxSQL Server on Azure VM datasheet.dsadaspptx
SQL Server on Azure VM datasheet.dsadaspptx
 
Benefits of Fiber Internet vs. Traditional Internet.pptx
Benefits of Fiber Internet vs. Traditional Internet.pptxBenefits of Fiber Internet vs. Traditional Internet.pptx
Benefits of Fiber Internet vs. Traditional Internet.pptx
 
overview of Virtualization, concept of Virtualization
overview of Virtualization, concept of Virtualizationoverview of Virtualization, concept of Virtualization
overview of Virtualization, concept of Virtualization
 
APNIC Update and RIR Policies for ccTLDs, presented at APTLD 85
APNIC Update and RIR Policies for ccTLDs, presented at APTLD 85APNIC Update and RIR Policies for ccTLDs, presented at APTLD 85
APNIC Update and RIR Policies for ccTLDs, presented at APTLD 85
 
Generalities about NFT , as a new technology
Generalities about NFT , as a new technologyGeneralities about NFT , as a new technology
Generalities about NFT , as a new technology
 
如何办理朴茨茅斯大学毕业证书学位证书成绩单?
如何办理朴茨茅斯大学毕业证书学位证书成绩单?如何办理朴茨茅斯大学毕业证书学位证书成绩单?
如何办理朴茨茅斯大学毕业证书学位证书成绩单?
 
Section 3 - Technical Sales Foundations for IBM QRadar for Cloud (QRoC)V1 P10...
Section 3 - Technical Sales Foundations for IBM QRadar for Cloud (QRoC)V1 P10...Section 3 - Technical Sales Foundations for IBM QRadar for Cloud (QRoC)V1 P10...
Section 3 - Technical Sales Foundations for IBM QRadar for Cloud (QRoC)V1 P10...
 
Tungsten Webinar: v6 & v7 Release Recap, and Beyond
Tungsten Webinar: v6 & v7 Release Recap, and BeyondTungsten Webinar: v6 & v7 Release Recap, and Beyond
Tungsten Webinar: v6 & v7 Release Recap, and Beyond
 
Mary Meeker Internet Trends Report for 2019
Mary Meeker Internet Trends Report for 2019Mary Meeker Internet Trends Report for 2019
Mary Meeker Internet Trends Report for 2019
 
Google-Next-Madrid-BBVA-Research inv.pdf
Google-Next-Madrid-BBVA-Research inv.pdfGoogle-Next-Madrid-BBVA-Research inv.pdf
Google-Next-Madrid-BBVA-Research inv.pdf
 

Integrated Content Management - Information Energy 2015 Keynote

  • 2. Leveraging Different Perspectives Constructing a composite view by drawing on the experiences of content practitioners
  • 3. The Current State of Content Management Decrepit shacks generally share a few features: piecemeal construction and no firm foundation. This pretty fairly represents how the “content management” industry has evolved.
  • 4. Content Management Fighting Against Itself Case Study: Disconnected & competing CMS initiatives made a bad situation much worse
  • 5. The Problem of Silos Peter Drucker stressed that specialization was not something that we can get away from. There will be silos. The goal is to bridge them.
  • 6. Enterprise Content Management ECM: Mirroring business silos with archival silos and search services that struggle to deal with the massive volumes involved
  • 7. Learning Content Management LCM: Often a technology ivory tower, leveraging specialized tools populated manually with little to no reuse of source content
  • 8. Web Content Management WCM: Focused on the user experience and facilitating key user tasks like buying trucks…. Can become disconnected from content sources with sometimes disastrous outcomes
  • 9. The Birth of Content Understanding the nature of content as the first step towards managing & leveraging it We did not always use the word content the way we do today. This change is instructive.
  • 10. Understanding Content One thing we need to do is establish a sound and shared definition of what we mean by “content”
  • 11. Finding Content in the Wild We typically find content embedded in the information products that are in use. Sometimes prying content free from these sources can be quite challenging
  • 12. Modular Content Once we have broken content free from single-purpose information products, it is ideally made modular for easy reuse
  • 13. Organized Content Once modularized, content typically coalesces around various types and this aids in organizing and managing the content as reusable assets that can be easily found
  • 14. Assembled Content To become useful, content needs to come together into assemblies that can be published as information products that people will use to do what they need to do
  • 15. Content Processing Content processing powers the various changes that need to happen to make content into reusable assets and to turn those assets into discoverable information products
  • 16. The Content Life Cycle Content Acquisition Content Management Content Engagement Content Delivery Content Strategy Information Product User Task Guidance Feedback Content is potential information. It’s what we prepare in order to perform. Information is a transaction that delivers content to someone.
  • 18. Managing Content to Improve Performance The potential associated with Content Assets Information Performance becomes
  • 19. Suzanne Briet – The Original Infomedian Her “What is Documentation?” (1951) is a landmark in information science. She defined documentation as an activity – of exploring how silos can be bridged and constantly facilitating the process of cross-disciplinary collaboration
  • 20. Infomedians of the World – Unite! This is what we are doing at Information Energy 2015 in Utrecht. We are combining our collective expertise and experience to improve how we can help organizations make the most of their content
  • 21. Will you enter the Dark Forest of Content Collaboration? Will you seize the prize that comes with Integrated Content Management?
  • 22. Ars Contenta Joe Gollner Managing Director Gnostyx Research Inc. jag@gnostyx.com Twitter: @joegollner Blog: The Content Philosopher www.gollner.ca Aqua Mechanica
  • 23. Gnostyx Research Gnostyx Research Inc. equips organizations with the tools and knowledge they need to make the most of their content. As an independent solution provider that specializes in leveraging open standards and extensible technologies, Gnostyx offers:  strategic guidance  implementation assistance  learning resources  extensible technology components