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Lean UX,[object Object],Getting out of the deliverables business,[object Object],http://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg,[object Object]
Who is this guy?,[object Object],I’m just doing this for the lanyards.,[object Object],Jeff Gothelf,[object Object],Currently: ,[object Object],Director of UX at TheLadders.com,[object Object],Previously: ,[object Object],Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups,[object Object],Blog: ,[object Object],www.jeffgothelf.com/blog,[object Object],Twitter: ,[object Object],@jboogie,[object Object],Email: ,[object Object],jgothelf@theladders.com,[object Object],#LeanUX,[object Object]
In the beginning…,[object Object],UX began with Information Architecture which no one had ever heard of,[object Object],#LeanUX | @jboogie,[object Object],http://www.ucdesigners.co.uk/wp-content/uploads/2009/03/stockxpertcom_id21589-world1-1024x794.jpg,[object Object]
Deliverables helped define the practice,[object Object],And this was good,[object Object],#LeanUX | @jboogie,[object Object]
IA evolved and expanded into IxD and her sisters,[object Object],Darwinism at work,[object Object],#LeanUX | @jboogie,[object Object]
Deliverables helped define the practice,[object Object],And this was good,[object Object],#LeanUX | @jboogie,[object Object]
Value has ultimately been placed on the deliverable,[object Object],Not on the experience being created,[object Object],#LeanUX | @jboogie,[object Object]
With interactive experiences evolving rapidly,[object Object],The deliverable is just not enough,[object Object],#LeanUX | @jboogie,[object Object]
Lean UX,[object Object],Inspired by Lean Startup and Agile development theories, it’s the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.,[object Object],#LeanUX | @jboogie,[object Object]
Agile,[object Object],[object Object]
 Working software over comprehensive documentation
 Customer collaboration over contract negotiation
 Responding to change over following a planLean,[object Object],Lean Startup initially advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to evolve them much faster than via more traditional software engineering practices.,[object Object],#LeanUX | @jboogie,[object Object]
It goes a little something like this…,[object Object],Look familiar?,[object Object],Just the UX process,[object Object],Prototype,[object Object],Concept,[object Object],Validate Internally,[object Object],Test Externally,[object Object],Learn from user behavior,[object Object],Iterate,[object Object],#LeanUX | @jboogie,[object Object]
You can’t hide behind your monitor any more!,[object Object],Seriously. It’s time to come out.,[object Object],#LeanUX | @jboogie,[object Object],http://www.flickr.com/photos/yamagatacamille/4799648425/sizes/l/,[object Object]
Get it out there. Fast.,[object Object],In public. (Yes, where people can see it.),[object Object],#LeanUX | @jboogie,[object Object]
What Lean UX is NOT,[object Object],#LeanUX | @jboogie,[object Object]
Lazy.,[object Object],Sorry. You still have to work hard.,[object Object],“…the best part … is that the team is doing a F@&K-TON of UX. They document a ton of stuff explicitly on the walls and implicitly in shared understanding among team members.”,[object Object],[object Object],commenting on Whitney Hess’s “Why I Detest the Term Lean UX”,[object Object],http://whitneyhess.com/blog/2011/02/27/why-i-detest-the-term-lean-ux/,[object Object],#LeanUX | @jboogie,[object Object],http://www.steadyburn.net/wp-content/uploads/2008/12/lazy-cat5.jpg,[object Object]
The only thing being removed is waste.,[object Object],You leave that stuff laying around and it starts to stink!,[object Object],#LeanUX | @jboogie,[object Object],http://www.flickr.com/photos/mims/326748812/sizes/l/,[object Object]
This is NOT design-by-committee!,[object Object],We all know where that leads,[object Object],#LeanUX | @jboogie,[object Object],http://www.flickr.com/photos/mims/326748812/sizes/l/,[object Object]
What Lean UX is…,[object Object],#LeanUX | @jboogie,[object Object]
Control,[object Object],You’re still in charge,[object Object],#LeanUX | @jboogie,[object Object]
But I’m giving up control of my work!,[object Object],You’re not, actually. It just feels that way.,[object Object],#LeanUX | @jboogie,[object Object],http://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/,[object Object]
You don’t need “The Spec” to keep control,[object Object],It’s the last mile of the value you bring to the team,[object Object],#LeanUX | @jboogie,[object Object],http://talkingtraffic.org/wp-content/images/stack_documents.jpg,[object Object]
If you spend 3 months perfecting a design only to find out it fails to meet customer and/or business needs, you’ve just wasted 3 months of your life, not to mention your team’s,[object Object],#LeanUX | @jboogie,[object Object]
Designers shouldn’t be expected to get it right the first time,[object Object],Nobody else has to,[object Object],From Design Criticism and the Creative Process by Cassie McDaniel on A List Apart, 11 Jan, 2011.,[object Object],http://www.alistapart.com/articles/design-criticism-creative-process/,[object Object],#LeanUX | @jboogie,[object Object]
You are the “Keeper of the Vision”,[object Object],The greater goal of the design is YOUR responsibility,[object Object],#LeanUX | @jboogie,[object Object],http://www.flickr.com/photoshttp://www.flickr.com/photos/kubina/1386979654/sizes/l/,[object Object]
Momentum,[object Object],Everyone’s engaged. Everyone’s motivated.,[object Object],#LeanUX | @jboogie,[object Object]
Keep everybody moving forward,[object Object],Your clients, stakeholders, your design and you.,[object Object],#LeanUX | @jboogie,[object Object],http://www.flickr.com/photos/37541410@N03/3901861703/sizes/l/,[object Object]
Quality,[object Object],Don’t compromise,[object Object],#LeanUX | @jboogie,[object Object]
“Speed first. Aesthetics second.” ,[object Object],– Jason Fried, 37Signals.com,[object Object],#LeanUX | @jboogie,[object Object]
“Going for the bronze.” ,[object Object],– A Creative Director I used to work with,[object Object],#LeanUX | @jboogie,[object Object]
What about the quality of the design?,[object Object],Iterations mean quality continually improves.,[object Object],#LeanUX | @jboogie,[object Object],http://stockthemind.files.wordpress.com/2008/04/project-cartoon.jpg,[object Object]
Feasibility,[object Object],Make sure it can be built (and built well),[object Object],#LeanUX | @jboogie,[object Object]
Prototype it!,[object Object],But not all of it.,[object Object],#LeanUX | @jboogie,[object Object],hthttp://3.bp.blogspot.com/_mQ4dc8irsc0/S_TZkx7B_3I/AAAAAAAAAM0/lwh7NTbtKMo/s1600/PopGlider+assembled+2.jpgtp://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/,[object Object]
Once validated, demo to the team.,[object Object],Presto! Instant documentation (no additional deliverable needed).,[object Object],No additional deliverables are needed!,[object Object],#LeanUX | @jboogie,[object Object],http://www.flickr.com/photos/koolwaaij/152426460/sizes/o/,[object Object]
Then show it to your customers.,[object Object],Keep it light and cheap.,[object Object],#LeanUX | @jboogie,[object Object],http://www.flickr.com/photos/forakerdesign/3657336793/sizes/l/,[object Object]
Fill in the gaps,[object Object],What did you not think about?,[object Object],#LeanUX | @jboogie,[object Object]
The more you talk about it,[object Object],The  more you realize what’s missing,[object Object],#LeanUX | @jboogie,[object Object],http://www.flickr.com/photos/adysmiles/4822749055/sizes/l/,[object Object]
Can it be done?,[object Object],A tale of two cultures.,[object Object],#LeanUX | @jboogie,[object Object],http://www.flickr.com/photos/kadelmann/3564028694/sizes/z/,[object Object]
The internal software/web design shop.,[object Object],Well within your grasp.,[object Object],#LeanUX | @jboogie,[object Object],http://www.istudyathes.com/wp-content/uploads/2009/02/microsoft-20team-201978.jpg,[object Object]
You are in the problem-solving business and you don’t solve problems with design documentation. You solve them with elegant, efficient and sophisticated software. ,[object Object],#LeanUX | @jboogie,[object Object]
The interactive agency.,[object Object],Tougher sell. Worth it in the end.,[object Object],#LeanUX | @jboogie,[object Object]
Agencies are in the deliverables business.,[object Object],#LeanUX | @jboogie,[object Object]
Recapping the “internal” Lean UX process….,[object Object],Remember?,[object Object],Just the UX process,[object Object],Concept,[object Object],Validate Internally,[object Object],Test Externally,[object Object],Learn from user behavior,[object Object],Iterate,[object Object],Prototype,[object Object],#LeanUX | @jboogie,[object Object]
For agencies it looks slightly different,[object Object],Give your clients the power. They like that.,[object Object],Validate w/client,[object Object],Validate w/client,[object Object],Concept,[object Object],Prototype,[object Object],Iterate,[object Object],Learn from user behavior,[object Object],#LeanUX | @jboogie,[object Object]
Consultants are specialized mini-agencies,[object Object],Success with Lean UX will be determined by attention level,[object Object],#LeanUX | @jboogie,[object Object]
Reducing deliverables efforts reduces revenue,[object Object],In theory…,[object Object],Fewer deliverables,[object Object],Fewer billable hours,[object Object],$$$$,[object Object],Project delivered faster,[object Object],Happier, more empowered client,[object Object],Repeat customer,[object Object],#LeanUX | @jboogie,[object Object]
Invest in your client’s success,[object Object],It shows the confidence you have in your work,[object Object],#LeanUX | @jboogie,[object Object],http://www.flickr.com/photos/19638298@N00/143127498/sizes/z/,[object Object]
Is this good for every project?,[object Object],Use it where it makes sense.,[object Object],#LeanUX | @jboogie,[object Object],http://www.krackblog.com/wp-content/uploads/2010/05/david_hasselhoff_gary_coleman-e1275077640952.jpg,[object Object]
Functional, task-flow projects work well.,[object Object],There’s a clear end goal.,[object Object],#LeanUX | @jboogie,[object Object]
Highly experiential marketing projects will struggle.,[object Object],Time to ideate and create options is essential.,[object Object],#LeanUX | @jboogie,[object Object]
What about content heavy experiences?,[object Object],Some up front planning is necessary.,[object Object],#LeanUX | @jboogie,[object Object]
Distributed teams do it remotely!,[object Object],If they’re a part of you, it’s on! If not, not bloody likely.,[object Object],#LeanUX | @jboogie,[object Object],http://farm3.static.flickr.com/2361/2076450897_be1b8ace7c.jpg,[object Object]
Case Study,[object Object],100 Days of Collaboration,[object Object],#LeanUX | @jboogie,[object Object]
Problem Statement:,[object Object],“You’re like Monster, but I have to pay for it.”,[object Object],#LeanUX | @jboogie,[object Object]
3 days, 3 themes:,[object Object],Acquisition and conversion,[object Object],Resume services,[object Object],A human in every interaction,[object Object],#LeanUX | @jboogie,[object Object]
#LeanUX | @jboogie,[object Object]
#LeanUX | @jboogie,[object Object]
#LeanUX | @jboogie,[object Object]
#LeanUX | @jboogie,[object Object]
#LeanUX | @jboogie,[object Object]
How do I get started?,[object Object],Here’s one way. Get everyone involved early.,[object Object],#LeanUX | @jboogie,[object Object]
Can you guess who sketched this?,[object Object],The answer will shock you!,[object Object],#LeanUX | @jboogie,[object Object],http://www.flickr.com/photos/janekeeler/4677093058/sizes/l/,[object Object]
Can you guess who sketched this?,[object Object],The answer will shock you!,[object Object],#LeanUX | @jboogie,[object Object],http://www.flickr.com/photos/janekeeler/4677093058/sizes/l/,[object Object]
Can you guess who sketched this?,[object Object],The answer will shock you!,[object Object],#LeanUX | @jboogie,[object Object],http://www.flickr.com/photos/janekeeler/4677093058/sizes/l/,[object Object]
The whole execution team did in a modified “design studio.”,[object Object],You can also call it collaborative sketching.,[object Object],Design studios,[object Object],[object Object]
 Everybody draws, presents and critiques
 Refine ideas through 3 rounds
 Generate tons of raw ideas
 Huge headstart for UX

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Lean UX: Getting out of the deliverables business

Notes de l'éditeur

  1. #LeanUX hash tag