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"I Didn't Know I Could Use the Library!" Meeting the Needs of Students Online

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Presentation for WILU 2013: What do you do with students you rarely see in the library? University of Wisconsin-Green Bay has a growing online student population. Reaching these students can be challenging. Many still view the library as just a brick-and-mortar building, and not an online 24/7 resource. Librarians conducted an assessment of online students to investigate their needs. This session will focus on the assessment results and the information literacy outreach plan put into place. It will highlight several initiatives, including the embedded librarian program, faculty-librarian collaboration, marketing efforts, and learning tools geared towards online students. Based on feedback from students and faculty, an increase in reference questions, as well as high usage statistics from librarian-created tutorials and discussion boards, the outreach plan is working. Come and learn about these best practices for online learners and share your ideas, as well.

Presentation for WILU 2013: What do you do with students you rarely see in the library? University of Wisconsin-Green Bay has a growing online student population. Reaching these students can be challenging. Many still view the library as just a brick-and-mortar building, and not an online 24/7 resource. Librarians conducted an assessment of online students to investigate their needs. This session will focus on the assessment results and the information literacy outreach plan put into place. It will highlight several initiatives, including the embedded librarian program, faculty-librarian collaboration, marketing efforts, and learning tools geared towards online students. Based on feedback from students and faculty, an increase in reference questions, as well as high usage statistics from librarian-created tutorials and discussion boards, the outreach plan is working. Come and learn about these best practices for online learners and share your ideas, as well.

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"I Didn't Know I Could Use the Library!" Meeting the Needs of Students Online

  1. 1. Joe Hardenbrook Instruction & Reference Librarian University of Wisconsin-Green Bay hardenbj@uwgb.edu @mrlibrarydude Link: http://wp.me/p1mafe-ph
  2. 2. UW-Green Bay 6,700 students Adult Degree & Nursing Online classes: mostly MSW & Health Information Technology 75 % online Summer classes: traditional Some online options for students
  3. 3. Adult Degree Program 900+ students Bachelor of Arts, Bachelor of Applied Studies, Bachelor of Business Admin. online with some other formats Mostly Mix of full-time & retired faculty, and adjuncts
  4. 4. Survey – Spring 2011 information Provide what services are usedAssess what is needed Find out Gage knowledge of library services Student Survey Faculty Survey
  5. 5. Student Survey awareness Lack of Problems with full-text articles Library infoMore needed in coursesintro questions Survey
  6. 6. Student Survey
  7. 7. Faculty Survey citing sources Students need help toolFaculty need a Library familiarize themselves to with the intro component should beLibrary added to courses questions Survey
  8. 8. Faculty Survey
  9. 9. More promotion of library services Research assistance available evenings & weekends Increase use of Embedded Librarian More online tutorials More citation assistance Increase use of library resources for student work Outreach Plan
  10. 10. Embedded Librarian faculty in D2L withPartner Pilot Program Discussion Forums to the Library Puts a Name & Face approachFlexible component is key Research
  11. 11. Benefits Personal Connection Self-Confidence Builds proactive Librarian can be with issues Decrease faculty workload
  12. 12. Stats 9course sections Fall 2011 18 course sections Spring 2012 36 course sections Fall 2012 24 course sections Spring 2013 Subject Areas Anthropology Arts & Visual Design English Composition Human Biology Human Development Interdisciplinary Studies Management Nursing
  13. 13. Tips posts Database of “Ready to Go” Intro Video account for access Add “secondary” students to post to forum Encourage
  14. 14. http://libguides.uwgb.edu/adult_degree http://libguides.uwgb.edu/AD_faculty Adult Degree Library Guide
  15. 15. Adult Degree Library Guide 535 views Fall 2011 613 views Spring 2012 1856 views Fall 2012 1627 views Spring 2013 (to date)
  16. 16. Course Research Guides Human Biology 102: Intro to Human Biology Human Development 336: Gender Development Across the Lifespan 5,129views Fall 2010 21,070 views Fall 2011 44,455 views Fall 2012 Total Guide Stats
  17. 17. Citing Sources - NoodleTools feedback Survey Frequently asked for Pilot year http://libguides.uwgb.edu/CiteYourSource
  18. 18. Tutorials Captivate & iMovie Services Skills Databases
  19. 19. Tutorial Planning High Importance Evaluating information found on websites How to identify if a source is scholarly How to cite materials properly Medium Importance Choosing relevant library databases Choosing correct search terms and keywords How to locate a full-text Information on plagiarism and academic honesty Low Importance Searching for articles in a library database Getting materials not owned by Cofrin Library Finding a book in the library catalog
  20. 20. Marketing Pilot Program meetings Department Newsletters & Email Marketing Graphics Student Orientation
  21. 21. Advocating for Support dedicated Having people Funding allocation ask Library leadership needs to storyTell your dataDemonstrate with
  22. 22. right Targeting the courses Retention Skills assessment Assessment of services Virtual office hours Synchronous ability PortalTutorial Going Forward Online orientation
  23. 23. Sharing & Questions
  24. 24. This presentation uses Creative Commons images available from Flickr:  “Like”: http://www.flickr.com/photos/catspyjamasnz/6962664528/  “Abstract Fabric Swirls Background”: http://www.flickr.com/photos/hippie/2496105788/  “8th Floor, Looking Towards the Northwest”: http://www.flickr.com/photos/uwgbadmissions/4566554982/in/set-72157623964402410  “Cofrin Library on a fall morning”: http://www.flickr.com/photos/uwgbadmissions/5057569642/in/set- 72157625053510342  “HELP POINT”: http://www.flickr.com/photos/polandeze/2274363944/  “Survey Says…”: http://www.flickr.com/photos/rusty_clark/8620867436/  “070305”: http://www.flickr.com/photos/cocoen/411960476/  “Shelving”: http://www.flickr.com/photos/cofrin_library/5185468876/in/set-72157625288287283  “The Adventurers”: http://www.flickr.com/photos/mikee032901/2306216747/  “2008-01-26 (Editing a paper) – 30”: http://www.flickr.com/photos/nics_events/2349632397/  “Questions”: http://www.flickr.com/photos/oberazzi/318947873/ Image Sources

Remarques

  • Assessment we did w/ students & facultyHow we put our outreach plan into placeLearning tools we use
  • 6,700 studentsMajority of classes originate in Adult Degree program or the Nursing ProgramOther programs w/ online component: Masters in Social Work, Health Information TechnologyIf there is room in the Adult Degree program classes after Adult Degreestudents register, classes are opened up to traditional on-campus studentsSummer classes—75% are online; in person classes tend to be art classes, science labs, phys ed., etc.
  • Adult Degree program: 900+ studentsNon-traditional, returning adultsStarted in 1978Online classes started in 1998Mostly taught by full-time faculty or long-term adjunctsBachelor of Arts, Bachelor of Applied Studies, Bachelor of Business AdministrationDegree completion programTransfers from 2-year campuses & technical collegesClass formats: mostly online, some hybrid, on-campus (evenings & Saturdays), CCTV, satellite locations—Appleton, Rhinelander, Wausau
  • Are we meeting the needs of students?
  • Distributed two surveys: Students & FacultyUsed the Qualtrics survey system. Emailed out to students & faculty.Purpose: Provide information about the libraryGage knowledge of library servicesAssess what services are being usedFind out what is needed
  • Student Survey:Response Rate: 5% - next time: place it right in course management system/have professors tell students to do itSurvey Questions – link out to itAsked: how far they live from campus, what hours are they most likely to study, how they do their research, library satisfactionLack of awareness of library servicesProblems finding full-text articlesMore library info needed in intro courses
  • Student Comment
  • Faculty SurveyResponse Rate: 50%Half had been with the program less than 4 years; half had been teaching online less than 4 years. Most experienced instructors were less satisfied with their students’ research skills, or had adapted class to not require library use.Instructors who were newer to the program were more receptive to having a librarian embedded in their class.Many were unaware of the majority of library services available to them.Some teach only in online program & don’t live locally; some never set foot on campus.Students need help CITING sourcesFaculty need a TOOL to familiarize themselves with LIBRARYLIBRARY component needs added to INTRO courses
  • Faculty Comment
  • Based on survey results, Outreach Plan put into place:More promotion of library services/marketingResearch assistance available evenings & weekendsIncrease use of Embedded LibrarianMore online tutorialsMore citation assistance neededIncrease use of library resources for student assignments
  • Pilot Program – Summer 2011 w/ Human Dev. Class that previously had F2F classesGOAL: Improve library services to online studentsMet w/ Adult Degree instructors & expanded it to intro course sections of Adult Learning SeminarUse D2L – our learning management system – to embed a librarian in coursesStudents now feel more comfortable contacting us outside of D2L (email, IM, etc…)Flexible approach: Doesn’t have to be a full semesterNeeds a research component to be usefulTargeted writing emphasis classes or those with complex research assignments Also invited Human Biology instructor whose students were struggling with their research assignment. Staff participated in 8 classes total.Program was then widely advertised in the campus faculty newsletter- opening it up to traditional courses as well
  • Students form a personal connection with library staff, increasing sense of connectedness to campus – personal connectionReduces anxiety so they can focus on course content, not the mechanicsCan be done privately so student is not embarrassed – builds self-confidenceStaff can proactively see where problems are creeping in and take steps to redirect students before it becomes a crisis. Librarian can be proactive with issues. Takes some of the burden off faculty so they can concentrate on content. Decrease faculty workload. Students can focus on content.
  • Fall 2011 – 9Spring 2012 – 18 Fall 2012 – 36 – BIG MARKETING PUSHSpring 2013 – 24 – dropped because some courses didn’t need it – IMPORTANT to target the right coursesSubject Area – IST, ENG COMP, HUMAN DEV, HUM BIOL are biggest users
  • Add intro video: name & face / explain what you’re there to do!“Ready to Go” posts: push out info, foster a relationship, active approachEncourage students to post to forum: EVERYONE learns from one another. Great marketing, too!Add a “secondary” account – general account, ref desk account, etc…
  • Based on survey data from students, they wanted more info from the library. Or were not sure how to get it.Taking information on disparate webpages an organizing it on one convenient pageReminders sent to faculty each semester about this guideSent out in an online newsletter to studentsInstructional technology staff have embedded it as a permanent link on all D2L courses for Adult DegreePoint out: “10 Library Tips” on student LibGuideFaculty LibGuide: helps fulfill goal of providing library info to faculty (requested from survey)—POINT OUT EMBEDDED CHECKLIST
  • Increase in Fall 2012 corresponds to when Instructional Technology staff added a permanent link in every Adult Degree D2L course
  • Human Bio (about 1 use per student)Human DevelopmentOverall LibGuides usage
  • Survey feedback: students need help citing sourcesIncoming students asked if we had NoodleTools, or similar servicesRunning a 1 year pilot of NoodleToolsWell-received among students & facultyWhy we picked NoodleTools. (Some think it’s too “high school”)Embedded on our “Cite Your Sources” guide – one of our most popular
  • Some created w/ Captivate, others with iMovieAll uploaded to YouTubeEmbedded into LibGuidesLinked & embedded in D2LFocus on topics mentioned in the survey:Skills: Identifying Scholarly Sources, Google Scholar, NoodleToolsServices (e.g., ILL)Databases (e.g., CINAHL)
  • Adult Degree/Nursing Survey on Tutorials: what library/research issues do students struggle with the most?We grouped the issues by importance, based off of faculty feedback
  • Pilot program was marketing. One on one marketing, etc…Attending dept. mtgs.Info in newslettersEmail to faculty at each semesterMarketing materials (eg, Research Help graphic)New Student OrientationLibrary Info is in Orientation packs sent out to students who can’t be here in-person (eg. “Top 10 Library Tips” that Joe created)Faculty marketing librarians to their students
  • Having dedicated peopleHaving funding allocated from distance ed service fees assessed to studentsJoe & Anne explain their positions: Anne’s specialty is distance ed / Joe’s job partially funded by Adult DegreeStakeholders know who to turn to to get helpUsing Data to tell your story:Online students unfamiliar w/ libraryMore in-depth questions require more timeLibrary contributes to student successGrowing need for supportYou have to have library leadership that ASKS! Can’t do more with “less.”
  • How to target the right courses (Embedded Librarian Checklist), continue dialog with targeted faculty.Project SAILSAssessment of embedded librarian programVirtual office hours—testing Anymeeting software & Google Hangouts; anymeeting.com is free videoconferencing software with screen sharing; ads are unobtrusive. Synchronous sessions (Skype & AnyMeeting) anymeeting.com is free videoconferencing software with screen sharing; ads are unobtrusive. Tutorial portalExamining how what we do is tied to retentionOnline orientation
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