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The Social Enterprise

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Colabria's latest research findings on The Social Enterprise for the Society of Information Management - Advanced Practices Council.

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The Social Enterprise

  1. 1. The Social Enterprise – October 2012Executive Summary John Maloney Colabria San Francisco, CA, 94108 (415) 902-9676 john.maloney@colabria.com http://colabria.com/
  2. 2. Agenda• What Is It?• Why Do You Care?• Social Architecture• Governance• Next Steps Copyright © 2012 Society of Information Management. All Rights Reserved. 2
  3. 3. The Social Enterprise • Applies commercial business strategies for human and environmental benefits • Non-profits, NGOs, Charities, B-Corporations “I respectfully ask that Salesforce stops its attempts to trademark the phrase social enterprise. It brings unnecessary confusion to the marketplace.” - Muhammad Yunus Copyright © 2012 Society of Information Management. All Rights Reserved. 3
  4. 4. The Social Enterprise - Salesforce Copyright © 2012 Society of Information Management. All Rights Reserved. 4
  5. 5. The Social Enterprise - APC• Core enterprise business activities using social network services• Enterprise roadmap, framework, architecture, and standards to lead the social enterprise• best-of-breed social enterprise methods, practices and methods• Actionable knowledge to propel an Enterprise Social Architecture Copyright © 2012 Society of Information Management. All Rights Reserved. 5
  6. 6. The Social Enterprise - Definitions• Social Network - Structures of roles, links and exchanges• Social Network Analysis (SNA) - Study of structures and relationships• Social Networking Service - Online offerings for social networks• Social Media - Interactive technologies to advance communication Copyright © 2012 Society of Information Management. All Rights Reserved. 6
  7. 7. Why Do You Care? (Part One) Old Focus New Focus AdvantagesDistributed Cloud Computing Service DeliveryPlatforms Internet of Things Ubiquitous ComputingLifecycles Relationships Solution VelocityDepartments Crowdsourcing Emergence, Self-OrganizingTransaction Interactions The Social Enterprise Copyright © 2012 Society of Information Management. All Rights Reserved. 7
  8. 8. Cloud Computing “Buy Versus Build” has become “There’s An App for That!” Copyright © 2012 Society of Information Management. All Rights Reserved. 8
  9. 9. Ubiquitous Computing Public Domain Copyright © 2012 Society of Information Management. All Rights Reserved. 9
  10. 10. The Age of Any Anything Anywhere Ubiquitous Computing Anyone Anytime Copyright © 2012 Society of Information Management. All Rights Reserved. 10
  11. 11. RelationshipsAgile• Small releases• Responding to change• Individuals and interactions DevOps (Development plus Operation) Data Center Automation • Frequent releases • Cloud infrastructure • Profound collaboration • Data center automation Software User Development Acceptance DevOps Copyright © 2012 Society of Information Management. All Rights Reserved. 11
  12. 12. Relationships Copyright © 2012 Society of Information Management. All Rights Reserved. 12
  13. 13. Relationships Copyright © 2012 Society of Information Management. All Rights Reserved. 13
  14. 14. Crowd Business Models Copyright © 2012 Society of Information Management. All Rights Reserved. 14
  15. 15. Transactions to Interactions © 2009. Solimar Systems, Inc. Processes to Activities Copyright © 2012 Society of Information Management. All Rights Reserved. 15
  16. 16. Why Do We Care? (Part Two) Old Focus New Focus AdvantagesContent Context Relevance, Flow and EmergenceObjectives Outcomes TransformationGovernance Leadership Shared ImaginationTraining Learning CompetitivenessFrameworks Roles AgilityHelp Desks Communities Sustainability Copyright © 2012 Society of Information Management. All Rights Reserved. 16
  17. 17. Social Enterprise VaporConcept Salesforce AdvantageCloud Service Touch App & Data UbiquityCommunities Chatter Business EcosystemsCrowdsourcing Data.com Data IntegritySocial Data Feeds Social Social IntegrationEnterprise Box Chatterbox File SharingSocial HR Work.com PerformanceUnified Identity Identity ID Management 20 Sept 2012 “Salesforce is brazenly circumventing IT… “ “Desperate.” - Gartner ”Too much.” - CIO Editor Copyright © 2012 Society of Information Management. All Rights Reserved. 17
  18. 18. Enterprise Architecture • Organizing logic for business activities and IT • Infrastructure for the companys operating model Examples: Generic, Zachman, Gartner, SOA, Custom Copyright © 2012 Society of Information Management. All Rights Reserved. 18
  19. 19. The Social Enterprise Stack Copyright © 2012 Society of Information Management. All Rights Reserved. 19
  20. 20. Technical Infrastructure Copyright © 2012 Society of Information Management. All Rights Reserved. 20
  21. 21. Social Network Services Copyright © 2012 Society of Information Management. All Rights Reserved. 21
  22. 22. Social Network Services• More Pervasive Than Electricity• Bring Your Own Device (BYOD)• Enormous Enterprise Opportunity Copyright © 2012 Society of Information Management. All Rights Reserved. 22
  23. 23. Enterprise Social Architecture Properties and Structures of Social Technologies to Advance Core Business Activities Social Objects Privacy Identity Social Social Analytics Graphs Activity Streams Copyright © 2012 Society of Information Management. All Rights Reserved. 23
  24. 24. Social Objects• The Things That Make Us Social• Catalyst of Collaboration• Examples  Tweets, Posts, Blogs, Pictures  Shared Goals and Objectives  Events, Documents, Skills• Interactions not Transactions Social technology matters most how it is used, not how it works. Copyright © 2012 Society of Information Management. All Rights Reserved. 24
  25. 25. Social Objects - Best of Breed• Imagine failed relationships - “We just didn’t have much in common” (lack of social objects)• Catalyst of Collaboration• Next Practices  Flicker, Instagram, Twitter  Published Goals & Objectives  Googleplex sharing cubes, vast whiteboards, huddles, video games, pool tables, pianos, food Copyright © 2012 Society of Information Management. All Rights Reserved. 25
  26. 26. Identity Management• The “Five A’s” - Awareness, Authentication, Authorization, Access, Audit• Foundations of Role-based Computing and Social Provisioning Copyright © 2012 Society of Information Management. All Rights Reserved. 26
  27. 27. Identity Management• Self-service• HR activation/deactivation• Federated Single Sign On (SSO)• Expand to hundreds of small applications• Vast offerings, protocols• Chaotic marketplace and practices Copyright © 2012 Society of Information Management. All Rights Reserved. 27
  28. 28. Social Graphs• The Building Blocks of Enterprise Social Architecture• Three Elements: • In Mathematics: Node, Link, Exchange • In Social Enterprise: Role, Connection, Interaction Traditional The Social Enterprise Copyright © 2012 Society of Information Management. All Rights Reserved. 28
  29. 29. Social Graphs• Make sense of The Social Enterprise Copyright © 2012 Society of Information Management. All Rights Reserved. 29
  30. 30. Activity Streams• Syndication of social objects and individual actions• Appearing in Middleware - Tibbr, CRM - Chatter, ERP - SAP Streamwork, Everywhere - Yammer• Also Known as Micro-blogging, LifeStreaming, Facebook, and, of course, Twitter Copyright © 2012 Society of Information Management. All Rights Reserved. 30
  31. 31. Social Analytics• Measurement and analysis of social strategies, tactics and technologies vis-à-vis core business activities• Answers “what is the impact of social technology?”• Propels, guides and refines the enterprise social architecture Copyright © 2012 Society of Information Management. All Rights Reserved. 31
  32. 32. Privacy• Rights and capabilities to control information• Not the opposite of transparency• A matter of culture and structure central to the enterprise social architecture• The expectation of knowing who is looking Copyright © 2012 Society of Information Management. All Rights Reserved. 32
  33. 33. Privacy PrinciplesAustralian Private Sector NSA Stellar WindPrinciple 1 - Collection Wasatch RangePrinciple 2 - Use and disclosurePrinciple 3 - Data qualityPrinciple 4 - Data securityPrinciple 5 - OpennessPrinciple 6 - Access and correctionPrinciple 7 - IdentifiersPrinciple 8 - AnonymityPrinciple 9 - Trans-border data flowsPrinciple 10 - Sensitive informationhttp://privacy.gov.au Shhhh… http://nsa.gov/ Copyright © 2012 Society of Information Management. All Rights Reserved. 33
  34. 34. Enterprise Social Architecture Properties and Structures of Social Technologies to Advance Core Business Activities Social Objects Privacy Identity Social Social Analytics Graphs Activity Streams Copyright © 2012 Society of Information Management. All Rights Reserved. 34
  35. 35. Governance Practices• Ideation versus rule-based• Constitutional-style governance on the rise• Embrace complexity not predictability• Role of leadership Copyright © 2012 Society of Information Management. All Rights Reserved. 35
  36. 36. Ideation1. We have trust and respect for individuals.2. We focus on a high level of achievement and contribution.3. We conduct our business with uncompromising integrity.4. We achieve our common objectives through teamwork.5. We encourage flexibility and innovation. Copyright © 2012 Society of Information Management. All Rights Reserved. 36
  37. 37. Constitutional GovernanceSubsidiarity - matters ought to behandled by the smallest, lowestand or least centralized authoritycapable of addressing that mattereffectively.Distributism - the means ofproduction should be spread aswidely as possible among thegeneral populace, rather thanbeing controlled centrally. Copyright © 2012 Society of Information Management. All Rights Reserved. 37
  38. 38. Embrace Complexity• Dynamic networks of interaction• Aid self- organization• Depend on emergence Copyright © 2012 Society of Information Management. All Rights Reserved. 38
  39. 39. Role of Leadership “Move from command and control to cultivate and coordinate.” Thomas Malone Professor of Management MIT Sloan School of Management Copyright © 2012 Society of Information Management. All Rights Reserved. 39
  40. 40. Research Questions• Social Graphs and Analytics - What is really working?• Activity Streams - What are the applications in manufacturing and sales?• Identity & Privacy- What are the Next Practices?• Enterprise Social Architecture - What are the newest discoveries? Copyright © 2012 Society of Information Management. All Rights Reserved. 40
  41. 41. The Social Enterprise – October 2012Executive Summary John Maloney Colabria San Francisco, CA, 94108 (415) 902-9676 john.maloney@colabria.com http://colabria.com/

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