LinkedIn for Corporate Communications - Webinar

2. ​ Jill Jones
​ Corporate Communications Manager
​ LinkedIn
Leveraging LinkedIn
@_jilljones

3. Connect the world’s professionals to make them
more productive and successful
Our mission
@_jilljones

4. 4
Members
364M
Members per second
>2 New
Monthly unique visitors
97M
Growing global network

5. Stay informedStay connected Get hired
Delivering value for members

6. Source: Mindset Divide Research, TNS, September 2012.
Personal Networks Professional Networks
Career info
Updates on brands
Industry Trends
Info on friends
Info on personal interests
Entertainment updates
1
2
3
“Spend Time” “Invest Time”
Top 3 content types expected on each network
Professional mindset is ideal for brand education

7. Building your Brand Staying Connected
on LinkedIn
Telling Your
Company’s Story
@_jilljones

8. Building Your Brand
Profile Optimization
@_jilljones

9. Members
Current
members
540
Connections
Unique 1st
degree connections
201,863
Why is it important for your employees to
have great LinkedIn profiles?
Employees
Monthly viewers
of employees profiles
14,876

10. Beginner Profile

11. Add a
professional photo
1
More views with a profile
photo than without
14x
11

12. Write an attention-
grabbing headline
2
Explain what it is you do
Show your passion and value
12

13. Draft a
compelling summary
3
Focus on career accomplishments and
aspirations
Recommend 40 words or more
Include keywords – not buzzwords
13

14. Detail your past
work experience
4
More profile views than
those without
12x
14

15. 5
Add examples of your work
with photos, presentations
& videos
Give a dynamic, visually appealing
representation of your professional story
15

16. Add skills and get endorsed
for them
6
Include a mix of high level
and niche skills
16

17. Include Volunteer
Experiences & Causes
7
More profile views than
those without
6x
17

18. Creating a great profile

20. Staying Connected on LinkedIn
@_jilljones

21. 7Xmore page views vs.
jobs pages
JOBS
CONTENT
Content pages
receive
@_jilljones

22. The definitive professional publishing platform
Stay Informed
GroupsSlideShare Influencers &
Publishing
Pulse
@_jilljones

23. 23
Tell visual stories
with SlideShare
Increase search findability

24. 24
Find and
join Groups
Participate in discussions related
to your industry

25. 25
Build your knowledge
Discover content that
matters to you

26. 26
Gain insights from top industry leaders

27. Helping you grow and engage your network
27
Sharing updates vs. publishing posts
Share links, articles,
images, quotes or anything
else your followers might be
interested in
Deeply explore topics that
matter to you, then watch
the comments to see your
impact
UPDATES PUBLISHING

28. Share your knowledge,
perspective, or what you
care about with a status
update
Grow your reach
28

30. Include links to content

31. Or by uploading a photo

32. Publishing on LinkedIn
@_jilljones

33. Publishing on LinkedIn
Becomes part
of your profile
Gets shared
with your network
Reaches the largest
group of professionals
ever assembled
33

34. Getting started is easy…
1. Log into LinkedIn: www.linkedin.com
2. Click “Publish a post” at the top of your homepage

35. Be known for
what you know
Strengthen your reputation and
grow your reach
35

36. Telling Your Company’s Story
@_jilljones

37. What’s Trending: Share Company News

38. Professionals who have opted-in to a relationship with your company
Company Page & Followers

39. The updates that get the most action
Fun facts
and quotes
Employment branding
and career opportunities
Tips and
best practices
Company branding: inside
looks and interviews

40. Humanize your brand with
senior execs and thought leaders

41. Amplify great stories told by your employees

42. Activate your employees
Encourage
employees to
get on LinkedIn
Engage with
Company Page
content
Cross promote
through other
channels (including
press)
Amplify employee
content through
Company Page

43. Shaping the Narrative
@_jilljones

45. The entire executive team with the exception of the CMO
Jeff Jones needs to go.

47. Resources
help.linkedin.com @_jilljones
https://www.surveymonkey.com/s/LIFCC