2. Content
• FAB, Trends & Behaviours
• Customer Insights
• Opportunity
• Proposition
• Business Model
• Action Plan
3. Trends, FAB & Behaviours
80% of adults watch
cooking shows. 57% have
purchased food as a direct
result of cooking show
WHILE dining 25% take
pictures of their food and
20% post a social media
status update
81% of diners dine out at
least once a week. 44%
dine out two to three times
a week.
Is dining out a luxury? Dining out reasons
Millennials dining
behaviours
29%
57%
71%
Trade off to
dine out
See dining out a
luxury
Cooking to save
money
55%
56%
64%
65%
70%
Variety of Food
Social
Interaction
Try New Stuff
Don't Have to
Clean Up
Don't Have to
Cook
87%
Splurge on meal even
when money is tight
80%
Want to know how the
food is grown
68%
Ask friends before
selecting a restaurant
55% Prefer communal tables
40%
Order something
different every time
4. REVERSED Customer Insights
Dining out is too expensive
I don’t like tidying up and/or cooking regularly
I like to try new or variety of stuff
I like gathering and sharing meals
I would like to be a good cook
I have restrictive dietary requirements
5. Opportunity
Too expensive
Dietary
requirement
Socialising
Like to cook
Hate cooking /
tidying up
Variety / new
stuff
Proposition
Share costs
Vegan, Halal,
Jain, GF, etc.
Group of similar
people
Like to share
Someone who
enjoy it
Different culture
and style of meal
6. Proposition
Ignite the culinary
passion, ideas and
taste through sharing
it with others
Realising the
inspiration of being a
master chef
Facilitating cultural
exchange and
experience through
food and technology
8. Action Plan
1. Define and refine business model
2. Define and design architecture
3. Procure scalable platform
4. Build prototype
5. Test market & refine prototype
6. Full release
7. External funding – crowd or PE
