Takeaways from the 2011 IA Summit, presented at the SBUX Meetup in April 2011.

1. 2011 IA Summit Recap
Re-inventing Ourselves
Jill Christ
SBUX Meetup
April 21, 2011

4. Why I keep coming back to the IA Summit:

5. Why I keep coming back to the IA Summit:
* contribute, have a voice

6. Why I keep coming back to the IA Summit:
* contribute, have a voice
* learn how to re-invent yourself

10. Thought Experiment:

11. Thought Experiment:
“What if we had every UX person get in a room
and line up by value...the left side of the
room is the most valuable, and the right side of
the room is the least valuable...”

12. Thought Experiment:
“Nascar and neurosurgery have the ability to tell
who the most valuable person in the
profession is...”

13. Thought Experiment:
“...Who is the most valuable person in the
UX field?
What did they do to get there?”

14. nytimes.com
“We can evaluate design well...”

15. nytimes.com havenworks.com
“...If I were to survey professionals about which is
the better design we would be uniformly in
agreement...”

16. “How do we separate best from good?
There are problems we have in the world that
could really use the attention of the best folks.
Silicon valley is interested in the best folks.”

17. QUORA: “What are the qualities that define
the best UX person?

18. “Literature says the following are what make
a professional good or bad at what they do...”

24. http://www.youtube.com/watch?v=cKoLp_lGo14

25. iPhone:
* active lifestyle
* skews older
* wealthier, educated
http://www.youtube.com/watch?v=cKoLp_lGo14

26. http://www.youtube.com/watch?v=tiaRAcpIJmw&feature=related

27. Android:
* about the technology
* skews younger
* skews techy
http://www.youtube.com/watch?v=tiaRAcpIJmw&feature=related

32. 1. THINK BEYOND THE TEMPLATE

34. 1. THINK BEYOND THE TEMPLATE
2. EVALUATE CONTENT QUALITY

38. 1. THINK BEYOND THE TEMPLATE
2. EVALUATE CONTENT QUALITY
3. PLAN FOR CONTENT CREATION

39. “...too often we do this... we don’t spec the content out...”

43. 1. Its true, we don’t like change on
first encounter
“...It’s true, we don’t like change on first
encounter.”

44. 1. Its true, we don’t like change on
first encounter

45. 2. Change management is about communication.
How are you communicating change?

47. 3. Befriend your communication allies. Collaborate!

48. 3. Befriend your communication allies. Collaborate!

49. 4. Let users achieve their core goals in the new
design to move them from chaos to practice &
integration...

52. In Conclusion...

54. ...foresee the changes ahead of us
...help each other grow
...deliver more value

57. Thank you!
Jill Christ
@jillchrist