The Success Mindset
6 Mindset Shifts
Jill Coleman

Why is Mindset Important?

#1: Do What You Do Best
“To be yourself in a world that is
constantly trying to make you
something else is the greatest
accomplishment.”
–Ralph Waldo Emerson

Do What You Do Best
O Unapologetic authenticity
O Live & work by your own set of core
values (e.g. biz partners)
O No one can do what you do – creates
your unique brand/niche
O Inner Authority (effortless)
O Stop competing & start creating

#2: Take 100% Responsibility
“If you act like a victim, you are
likely to be treated as one.”
--Paulo Coelho

Take 100% Responsibility
Take responsibility for:
O What you do
O What others do (yes!)
O Your attitude (gratitude & look
for lesson)
O Your thoughts (toward self & others)
O Every single situation you find yourself in
Complain vs. Finding Solution
(mutually exclusive)

Take 100% Responsibility
O Forget luck
O Forget what other people are doing
O Forget what you are “owed”
O Forget all expectations for others
O Forget all expectations for what
should happen

Take 100% Responsibility
O Stop blaming others
O Stop having expectations for
others—how do you manage this in a
business?

Take 100% Responsibility
O Take responsibility for your attitude
in every situation  Relentless
positivity (what does that mean?)
O “It can’t be done”  “How might
we…?”
O Your words literally create your
reality
O Question the status quo AND other
people’s limiting beliefs

#3: Give It All Away
“It is literally true that you can
succeed best and quickest by
helping others to succeed.”
--Napoleon Hill

Giving It All Away
O Empathy vs. Defensiveness
O Helping others doesn’t lessen your
own contributions
O Empowers you AND them
O Lack vs. Abundance
O Cultivates trust
O There’s enough happiness, success
and money to go around

Giving It All Away
O True fulfillment has to be about others
O Our passions/purposes are others-
directed
O Find ways to cultivate:
O Deliver remarkable content
O Offer mentorship/internship opportunities
O Don’t miss a chance to give someone a
compliment (don’t be stingy with praise)
O Don’t miss an opportunity to say thank you

#4: Lean Into Struggle
“Smooth seas do not make
skillful sailors.”
--African Proverb
“Learn to fail, or fail to learn.”
--Tal Ben-Shahar

Lean Into Struggle

Lean Into Struggle
O “Named must your fear be before banish it
you can.” --Yoda
O Fear of failure/perfectionism (keeps us in
holding pattern)
O Fear of confrontation
O Fear of disappointing others, e.g. parents
O Journey vs. destination
O Only via failures that we can ultimately
succeed  The best learning comes from
action

Lean Into Struggle
The Perfectionist The Optimalist
Journey as a straight line Journey as irregular spiral
Fear of failure Failure as feedback
Focus on destination (rat racer) Focus on journey & destination
(gratitude in present, hopeful for
future)
All-or-nothing thinking (prevents “Good enough” thinking (ready, fire,
action) aim, aim, aim…)
Defensive Open to suggestions/feedback
Fault-finder Benefit-finder (optimist)
Harsh Forgiving (empathic)
Rigid, static Adaptable, dynamic
Adapted from „Being Happy‟ by Tal Ben-Shahar

Lean Into Struggle
Expectations for what “should be” get into
trouble. How can we not be disappointed when
things don’t go to plan? [Psst. They never do!]

#5: Rest-Based Living
“A man sooner or later discovers
that he is the master-gardener of
his soul, the director of his life.”
--James Allen

Rest-Based Living
Lifestyle Design (Tim Ferriss):
O Make money while you sleep
O Free up your TIME so that you can do what
you want
O Leverage/guard time:
O Establish boundaries
(email, FB, blogging)
O Establish protocols (client
management)

Rest-Based Living
O Productivity: Chunking Time
O 4 Ways to Divide Day
O Block time – 2-3 tasks/day
O Down time – Restorative activities
O Face time –
Social/discussion/creativity
O Sweat time – Exercise/productivity

Rest-Based Living
O Productivity: Forced Ranking
Do highest score first
Item to Impact on Implementation Total
do your Time Score
business (1- 1 (slow) - 5
5) (fast)
Write 4 3 7
blog
Buy 5 5 10
domain
Build 5 1 6
affiliates

#6: Think Big
“Where success is
concerned, people are not
measured in inches, or pounds, or
college degrees, or family
background; they are measured by
the size of their thinking.”
--David Schwartz

Thinking Big
O “I could never be on the cover of a
magazine.”
O Importance of visualization + action
O Narrow-minded vs. Open-minded
(your own thoughts determine how
successful you are)
O Why NOT you?

Thinking Big
O Easier to stay small—certainty/security
O Can you learn to take a risk?
O Practical Pessimism: Go right to worst-
case scenario and ask, what’s the
alternative?

Thinking Big
O Don’t get weighed down with the
mundane, there’s a world outside your own.
O Difference between being BUSY and being
PRODUCTIVE
“Big picture thinkers don’t let the grind get to
them, because they don’t lose sight of the all-
important overview. They know that the person
who forgets the ultimate is a slave to the
immediate.”
–John C. Maxwell

#7: Be a Life-Long Student
“Learning is not attained by
chance, it must be sought for with
ardor and attended to
with diligence.”
–Abigail Adams

Be a Life-Long Student
O Cultivates high self-worth
O Maintain slight edge (it defines what
you’re selling) – e.g. DVD
O Conscious effort – create time
O Reading vs. watching TV:
"Poor people have big TVs. Rich people have
big libraries.” --Jim Rohn

Review: 7 Success Principles
1. Do what you do best
2. Take 100% responsibility
3. Give it all away
4. Lean into struggle
5. Rest-based Living
6. Think big
7. Be a life-long learner

“To live is the rarest thing in the
world. Most people exist,
that is all.”
--Oscar Wilde
Questions?