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Blogging for Your Personal Brand

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Jill Falk
Jill Falk

This document discusses the benefits of blogging for building a personal brand, including gaining visibility, credibility, and authenticity. It notes that blogging can help create community and currency or legacy. To start an effective blog, one needs an idea, niche, blogging platform, and willingness to learn. To thrive, the document recommends staying current, being authentic, engaging one's community, promoting on social media, and responding to constructive criticism.

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Blogging For Your Personal Brand By Jill Falk Assistant Professor of Communication Lindenwood University jfalk@lindenwood.edu
Why Blog? Creating and managing a successful blog can earn your brand: Visibility Credibility Authenticity
Why Blog? Creating and managing a successful blog can create community.
Why Blog? Creating and managing a successful blog can create currency AND legacy.
Why Blog? Creating and managing a successful blog can create income.
Why Blog? Creating and managing a successful blog can demonstrate your: Guts Commitment Passion Creativity Talent Knowledge
To Start: An idea A niche A platform A willingness to learn
To Thrive: Stay current Be real Engage your community Know your niche Interact with other bloggers in your niche Promote and ENGAGE on social media Don’t worry about the “trolls”/haters Do respond to intelligent criticism
To Thrive: A Few Websites to know: Technorati.com Problogger.net Copyblogger.com Google Analytics
Photo Credits Via Flickr.com – Click for Attribution

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Blogging for Your Personal Brand

  • 1. Blogging For Your Personal Brand By Jill Falk Assistant Professor of Communication Lindenwood University jfalk@lindenwood.edu
  • 2. Why Blog? Creating and managing a successful blog can earn your brand: Visibility Credibility Authenticity
  • 3. Why Blog? Creating and managing a successful blog can create community.
  • 4. Why Blog? Creating and managing a successful blog can create currency AND legacy.
  • 5. Why Blog? Creating and managing a successful blog can create income.
  • 6. Why Blog? Creating and managing a successful blog can demonstrate your: Guts Commitment Passion Creativity Talent Knowledge
  • 7. To Start: An idea A niche A platform A willingness to learn
  • 8. To Thrive: Stay current Be real Engage your community Know your niche Interact with other bloggers in your niche Promote and ENGAGE on social media Don’t worry about the “trolls”/haters Do respond to intelligent criticism
  • 9. To Thrive: A Few Websites to know: Technorati.com Problogger.net Copyblogger.com Google Analytics
  • 10. Photo Credits Via Flickr.com – Click for Attribution