1. • NME
• Rolling Stones
• Q

2. • Editor: Mike Williams
• Company: IPC. Media (Time Inc.)
• Other Publications by IPC. Media: Teen Now,
Uncut, Wallpaper, Woman&Home, TV times,
Look etc.

3. Masthead: “NME” the headline is written in san serif as Main Image: The main image is a
Layout: Pink is the main colour, main font. Very simple short and solid masthead. It is medium close up of Rihanna. She uses
which represents love, self written in pink which is associated with the stereotype of a direct address by looking straight into
confidence and acceptance. The teenage girls. It is very straight forward and informal the camera. She does not smile or give
pink colour makes it more aimed because of the shortness. any facial expressions, but looks very
for girls or women, because it is a calm. The fact that she is not giving
girly colour. It is not filled with any facial expressions makes the
lots of captures, pictures and text. attitude of the magazine very calm. She
It looks tidy. But because of the is dressed up a lot and not showing
strong use of pink it still doesn’t much skin, which may represent the
look that calm even though it is image of Rihanna as decent, proper
not much of text and pictures. It and pure. This makes the magazine
is very lucid because of the small look more proper as well, and aimed for
amount of text. It looks cheap girls in any age, but mostly teenagers
because of the small amount of and young adults.
text, pictures, adds and captures.
Main Heading: “Rihanna” with big
Sub Heading: “The state of pink letters written in san serif at the
music today” is written in san middle of the picture of Rihanna.
serif font and underneath the sub Very feminine text. The pink colour
heading there are some artists represents self confidence, which is
represented as the state of music something that it looks like Rihannas
today. It is written in pink, and got. It is a quote from her that
matches the other headlines and matches the colour of the main
texts. Only the names are heading. It makes you want to read
mentioned so it makes you more of what’s behind it. It also
curious and you want buy it. represents the person that she is and
you get an impression of how she is
as a person.
Buzz: Draws your attention to it
pretty quickly. “Introducing the new
NME 4 of 10 special edition covers.”
Makes it more special because it is
special edition cover, which makes
Barcode: In order for the consumer to purchase the you want to buy it even more.
media product. Tells you about the price and date.

4. Layout: Red is the main colour. Red Date: Date of the day. Main Heading: “This Week” is the
represents danger and temper, main heading and written in san serif
which kind of fits into this page. It is font with big black letters. It is very
very strong coloured and looks a bit framed compared to the rest of the
“rockish” and punky. It may text. Tells the audience about this
represent what music and bands the week’s contents within music.
magazine is representing this week.
It is very structured and tidy. It is
easy to read what the contents is
Sub headings: Written in black
about and which page to find the
boxes in san serif font, which is the
topics.
same as the main heading. Tells the
audience about the different topics
Images: There are two main and what’s underneath. Very tidy
images put together placed in the and framed. A very good overview
middle of the page. The images is of what the topics are and well
of two guys singing, one of them is structured because of the black
holding a guitar. This tells us that boxes.
the main article will probably be
Cover lines: Tells you about the
about them because they seem
main articles in the magazine
important, and because the
and what they are about, and
picture is placed in the middle and
which page you can find them
covers about a quarter of the page,
on. Well structured and tidy.
and it is the first thing you see
when you look at the page.
Plug: makes you curious and want
to read more about it.
Adds: Commercial set on the bottom of the page
which doesn’t really make it that important, but you
still see it.

5. Main image: The main image is Main heading: The main heading is small
a medium close up of Lady The big “L” is set at the middle of the page and covers and written in black serif font. “Lady” is
Gaga. The picture covers about some of the article as well. It is very framed and red. written in small letters and “gaga” is written
half of the page. She is standing Red represents love, danger and passion, which in capital letters. This may represent how
with no clothes and hands probably represents what kind of a person Lady Gaga is. big her last name has become and how
covering her breasts, there are The big “L” is probably a symbol of how big and famous famous it is. It is set on the right side of the
also jewellery covering her her name is, and how dominant it is. page and is not very framed.
breasts. She gives a direct
address by looking straight into
the camera. This makes the
picture sexually represented
because she is naked, touching
herself and she also has her
mouth open which kind of
makes her more available in
this context. Her hair is also a
bit messy and tousled, which
also is a typical stereotype of
sex and “sexy.” The fact that
she is naked may represent her
feelings and personality. She is
not afraid to show her body
and looks confident.
Layout: Very tidy and solid
layout. The main colours are
white, sepia, red and black.
There are not a lot of colours
which makes the layout very
calm and relaxing, this may
also represent the kind of
person Lady Gaga is.

6. • Editor: Jann Wenner, Will Dana
• Publisher: Jann Wenner
• Company: Wenner Media LLC
• Other Publications by Wenner Media LLC:
Men’s Journal, Weekly us

7. Masthead: The headline is written in serif font, which
Layout: Not too colourful, uses looks more formal. Uses grey/beige as main colour. Main Image: The main image is a
colours that matches each other. This represents friendliness and safety. This aims for medium shot of Zac Efron, a teenage
Uses grey, pink, orange and both genders, but because of the colour it looks more sensation. Half-dressed in a t-shirt, and
beige. Because of the white for men than women. The headline kind of fades touching himself. At the same time he
background the colours matches behind all the other text, and is not as coloured looks kind of innocent because he is
well together. Pink mostly compared to the rest of the layout. The colour and laughing and smiling and not looking
represents that is a women text makes the attitude in the headline very calm and straight into the camera, and not giving
magazine, but here it has been relaxing. any sexual look. The main colour is white
used other colours as well so it though, which represents purity,
can represent both genders. The goodness and innocence. The fact that he
main colour here is white, which is holding is shirt up, showing his chest
represents and abs, and touching himself makes it a
goodness, innocence, purity. This sexually represented picture. The majority
makes a good attitude. Because of the audience of this magazine would
of that it looks like a magazine for probably be mostly girls/women because
teenagers and young adults. of the sexual representation of Zac Efron.
Because it is not filled with lots of The fact that he is showing his abs and
captions, pictures and text it looks holding his shirt up will increase the
like a middle-priced magazine. amount of magazines bought.
Main Heading: “The New
Sub Heading: “Punk Rock Fight
American Heart Throb, Zac
Club,” written in san serif. The colour
Efron,” is the main
of this text matches the masthead and
heading, written in San Serif. The
is smaller, but also darker and
main heading is written in
stronger coloured than the main
pink, and his name in orange.
heading, which draws your attention
Orange represents
to it.
power, sincerity and enthusiasm
while pink represents love, self
confidence and calmness. The Plug: “John Edwards, The real
headline is bigger than the other liberal with big ideas.” In a black
texts and has a stronger colour box with orange and white text in
which frames the headline. Since San Serif. Draws your attention to
the main colour of the headline is it quickly because it is right by the
pink which is a girly colour, and it masthead and compared to the
says “The New American Heart rest of the layout this box stands
Throb,” it is more aimed for girls. Barcode: In order for the consumer to purchase out because it is stronger coloured.
the media product. Tells you about the price and By the “With Big Ideas” text you
date. get curious and want to read more.

8. Main Heading: “Contents” is
the main heading. It is written in Sub Headings: Very well
serif, in white in a red box. This structured. Written in red and serif
frames the main heading very font. The sub headings separate the
well. It represents what the different topics and makes it very
contents in the magazine will be. structure and solid, and it also
Very solid and tidy main heading. makes it easy to find the topics and
It tells the audience what he stuff that you are looking for.
contents are and which page you
can find it. Cover lines: Written in black and
serif, and is framed more than the
other texts. Tells you about what
Layout: Well structured and is on the different pages and what
organized. Pictures placed on you can read about on the page
the lift side and contents and number that is set on the left side
cover lines placed on the right of the cover lines. Well structured
side, these covers about the and tidy.
same amount of the page.
Red and white are the main Lines: Separate the different
colours. sub headings and topics.
Images: Three different
images placed on the left side
of the content page. The two
pictures on the top are different Webpage, Page number and
from the last one because the date: Placed in the corners of
pictures on the top are of music the page and tells you about
artists, and the last one is of he webpage, page number and
“Apocalypsie in the Gulf.” The date.
last picture is not very
connected to the two pictures
on the top. The pictures tells
the audience what is on the
page that is numbered in the
corners, and who the main
article will be about.

9. Main Image: The main image is a close up of the
Main Heading: “The Tells the audience who and
famous singer Adele. It covers about half of the double
Triumph of Adele” is written what Adele is and makes you
spread page which makes her very imporant. She looks
in serif. The words are want to read the article.
very pale because the use of lights and colour in her face.
written in different sizes
She looks very serious and thoughtful, but also very calm
where her name dominates.
and relaxed. By the look of her face and use of colours
It also tells the audience
she looks like a decent and proper woman. You also get
what the article is about.
an impression that it is a serious and proper article of
The main heading covers
Adele.
about a quarter of the
page, which makes it
important and dominating.
Layout: The main colour is
grey, white and black.
These are colours that you
associate with sadness,
darkness and death. This
may represent the image of
the article and Adele, and
what she is like, and what
she is experiencing. Very
tidy and solid layout, mostly
because of the colours.
Looks expensive and
exclusive because of the
use of black, white and
grey colours. It also makes
Adele look like a proper and
decent person.
Introduction: Tells you about who Adele is, and what success
she has achieved. Also tells the audience what the article will
contain.

10. • Editor: Danyel Smith
• Company: Prometheus Global Media
• Other Publications by Prometheus Global
Media: Adweek, Backstage, The Hollywood
Reporter.

11. Layout: The colours are very solid and Masthead: Uses white as main
Plug: This draws attention to you calm. Mostly grey, white and black. It colour, which contains that it is a
quickly because it is right by the looks a bit expensive because of the magazine for both genders. The
masthead and it is also very strong elegant layout colours. The background letters with holes in are filled with
coloured. colours makes it easy to see the colours, such as red, yellow, blue
headlines. and lime green. The colours makes
the magazine a bit more childish.
Buzz Word: “Exclusive” draws
The letters are rounded, which
your attention to it. It tells us
makes it relaxing and soft.
about special offers and makes you
want to buy the magazine. It is
also very strong coloured Main Image: The main picture is a
compared to the rest of the layout close up of Drake. He uses a direct
and background. address by looking straight into the
camera. He has a very serious look
and he is not smiling. He looks very
Sub Heading: The “A Little decent. He does not show any facial
Pitchy” text catches your attention expressions. This makes the image
very well because of the catchy and attitude of the magazine very
colours, they used yellow which calm. The colours of Drake and the
was very framed compared to the background is very relaxed.
background colours, it brings the
focus to the sub heading. It makes
you want to read what’s
underneath the sub heading. This
is also representing what will be in
the magazine, and makes you
want to buy it.
Main Heading: One big word,
“Drake” written in San Serif, and
the little sub heading underneath
represents who Drake is and what
the article inside the magazine will
tell about him. And that the main
article will be about Drake and
Barcode: In order for the consumer
why he is the new face of Hip
to purchase the media product. Tells
Hop.
you about the price and date.

12. Main Heading: “Contents” is
written black san serif. I is the
Layout: Very colourful and
main heading, and tells the
tidy layout. Well structured and
audience what the contents in
it is easy to read what the
the magazine are and what
content is about and what is in
page they can find it.
it. On the right side there is a
list of costumers of number 1
albums, singles and this week Images: There are three
on. Blz which keeps you images with a number in the
updated. The colours are very left corner of each picture. This
basic and not too strong tells us what page the different
coloured. artists are represented on. It
does not say anything about
them, which makes you
curious and want to look at the
Sub Headings: Written in pages. Further down there is a
black serif. Well structured picture of two guys, which the
and tidy, and a good overview main article is probably
of what the different topics about, because the picture is
are and what’s underneath placed in the middle of the
and what the content is. It is page and is the biggest as
also numbered and lined well. It is the first thing you
which makes it even more see when you look at the
tidy. It has the same font as page. In the right corner you
the main heading. It see what page you can find
represents the different topics the article.
that contains in the magazine.
Webpage, Date and Page
number: Placed in the left
Cover Lines: Tells you bottom of the corner. Tells
about important and main you about webpage, date and
articles in the magazine, page number.
because they are more
framed than the other
headings. Written in blue san
serif.

13. Main Heading: “Girl, you’ll be a woman soon,” is placed in Main Image: The main image is a long shot of the teenage pop sensation
the middle of the page which makes it the main focus of the Miley Cyrus. She is using a direct address by looking straight into the
page, as well as the image of Miley Cyrus. It is written san camera, she looks very serious but at the same time very calm. The way
serif and is very simple. In The word “girl” is coloured in Miley is posing is matching the main heading very well. It shows how she is
pink, which is the stereotype of teenage girlish. Pink also still a girl by the way she looks and is posing, but still how she is growing by
represents self confidence and acceptance, which fits fell into the shoes, style of her clothes and the look at her face. The image is spread
the text and image. The “You’ll be a woman soon” part is over both of the pages and it is a very tidy and calm image, which may
placed on the right side of the pictures which very well represent her personality or the image of who she is. The pose she has is
represents how she is growing because it is written in also very calm and relaxing, which makes the double page very relaxed and
black, and “Girl” is written in pink and is placed at the left you get an impression that she is a relaxed and calm person.
side.
The text in the right corner
is surrounded in a white
box with thin, white lines.
Layout: A very simple The text is representing
and solid layout. Not how Miley is transforming
many colours, and the from a tween idol to a pop
colours matches the star. And the little text
picture. Black and pink underneath matches the
are the main colours. “Girl” part from the main
The layout is a bit cold heading.
because of the picture
and colours sat Information of who Miley
together. Not a lot of is and how she became
text and very calm and famous. Written in white
relaxing layout. san serif, and not framed
at all. The text kind of
fades behind the rest of
the layout and seems less
important.