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What can’t we measure 
in a quantified world? 
Jill Walker Rettberg 
Professor of Digital Culture, University of Bergen 
T...
The wonderful 
thing about digital 
media is you can 
measure it. 
Social media marketing strategist at Bergen 
Chamber of...
Sunday at home with the kids. 
Monday at work. 
Tuesday - walked to work, used 
standing desk, more aware of not 
just sit...
(this isn’t new) 
Benjamin Franklin’s 
virtues:Temperance, 
Silence, Order, 
Resolution, Frugality, 
Industry, Sincerity, ...
We bring up our children to 
expect detailed tracking 
http://youtub.blogg.no/1253879937_anmerkninger_ordfrern.html
“Photographed images do 
not seem to be statements 
about the world so much as 
pieces of it, miniatures of 
reality that ...
Dataism is a widespread belief 
in the objective quantification and 
potential tracking of all kinds of 
human behavior an...
digital traces 
(cc) Greg Wass https://www.flickr.com/photos/gregorywass/13104114915/
Johanna Drucker on subjective visualisations.
Johanna Drucker on subjective visualisations.
In the early twentieth century, the technology of public schooling was designed 
to regulate children to work in factories...
What about the 
things we cannot 
measure?
“You need to 
measure everything, 
make adjustments, 
measure again.” 
Social media marketing strategist at Bergen 
Chambe...
There are some things we cannot measure.
Measurements don’t give the 
whole picture? Then measure 
more. Put up more weather 
stations. Get more data to create 
a ...
So what should we add?
@jilltxt
What Can't We Measure in a Quantified World? (TEDxBergen 2014)
What Can't We Measure in a Quantified World? (TEDxBergen 2014)
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What Can't We Measure in a Quantified World? (TEDxBergen 2014)

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In this talk for TEDxBergen on October 4, 2014, I argue that in an increasingly quantified world, there are things we should not measure and cannot measure. I tell my story using my own personal data logs, analysing apps like baby monitors and the sex tracking app Spreadsheets, and using theories of dataism and reality.

The video of the talk is available at https://www.youtube.com/watch?v=537mhtN0nwU

The talk is a shorter version of chapter 5 of my new book Seeing Ourselves Through Technology: How We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves (Palgrave Macmillan 2014). You can buy the book in print at most bookstores, or download it for free as a Kindle book at Amazon or as a PDF or epub from the publisher or from my website: http://jilltxt.net/books

Publié dans : Technologie
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What Can't We Measure in a Quantified World? (TEDxBergen 2014)

  1. 1. What can’t we measure in a quantified world? Jill Walker Rettberg Professor of Digital Culture, University of Bergen TEDxBergen, October 4, 2014
  2. 2. The wonderful thing about digital media is you can measure it. Social media marketing strategist at Bergen Chamber of Commerce, Nov 28, 2013
  3. 3. Sunday at home with the kids. Monday at work. Tuesday - walked to work, used standing desk, more aware of not just sitting still.
  4. 4. (this isn’t new) Benjamin Franklin’s virtues:Temperance, Silence, Order, Resolution, Frugality, Industry, Sincerity, Justice, Moderation, Cleanliness, Chastity, Tranquility, Humility
  5. 5. We bring up our children to expect detailed tracking http://youtub.blogg.no/1253879937_anmerkninger_ordfrern.html
  6. 6. “Photographed images do not seem to be statements about the world so much as pieces of it, miniatures of reality that anyone can make or acquire.” Susan Sontag, On Photography, 1973
  7. 7. Dataism is a widespread belief in the objective quantification and potential tracking of all kinds of human behavior and sociality through online media technologies. Image: (CC) Greg Peverill-Conti https://www.flickr.com/photos/gregpc/8709429483 José van Dijck Professor of Media Studies University of Amsterdam
  8. 8. digital traces (cc) Greg Wass https://www.flickr.com/photos/gregorywass/13104114915/
  9. 9. Johanna Drucker on subjective visualisations.
  10. 10. Johanna Drucker on subjective visualisations.
  11. 11. In the early twentieth century, the technology of public schooling was designed to regulate children to work in factories: children were trained to respond to bells, walk in lines, and perform repetitive tasks. (..) Web 2.0 technologies function similarly, teaching their users to be good corporate citizens in the postindustrial, post-union world by harnessing marketing techniques to boost attention and visibility. Marwick, Status Update, page 12.
  12. 12. What about the things we cannot measure?
  13. 13. “You need to measure everything, make adjustments, measure again.” Social media marketing strategist at Bergen Chamber of Commerce, Nov 28, 2013
  14. 14. There are some things we cannot measure.
  15. 15. Measurements don’t give the whole picture? Then measure more. Put up more weather stations. Get more data to create a more complete picture. Anders Brenna (@abrenna) to Bergen Chamber of Commerce, 28 Nov 2013.
  16. 16. So what should we add?
  17. 17. @jilltxt

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