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Jim Ewel!
Introduction & Agile Marketing 101!
Agile 101!
Agile!
 vs.!
agile!
Values!

!     Individuals and interactions over processes and
      tools!
!     Working software over comprehensive
      documentation!
!     Customer collaboration over contract negotiation!
!     Responding to change over following a plan!
Principles!
!     Our highest priority is to satisfy the customer through early and
      continuous delivery of valuable software.!

!     Welcome changing requirements, even late in development. Agile processes
      harness change for the customer's competitive advantage.!

!     Deliver working software frequently, from a couple of weeks to a couple
      of months, with a preference to the shorter timescale.!

!     Business people and developers must work together daily throughout the
      project.!

!     And 8 more!
Process: Scrum Overview!




                  Mountain Goat Software, LLC!
Sprints!

!     The length of a sprint is up to the team!
!     A constant duration leads to a better
      rhythm!
!     Change during the sprint?!
Scrum Framework!
Roles!
• Product owner!
• ScrumMaster!
• Team!        Ceremonies!
             • Sprint planning!
             • Sprint review!
             • Sprint retrospective!
             • Daily scrum meeting!
                          Artifacts!
                          • Marketing backlog!
                          • Sprint backlog!
                          • Burndown charts!
Scrum Roles!

!     Product owner!
!     Scrum Master!
!     Team!
!     Pigs versus Chickens!
Scrum Framework!
Roles!
• Product owner!
• ScrumMaster!
• Team!
                   Ceremonies!
                   • Sprint planning!
                   • Sprint review!
                   • Sprint retrospective!
                   • Daily scrum meeting!
                               Artifacts!
                               • Marketing backlog!
                               • Sprint backlog!
                               • Burndown charts!
Team         Sprint planning meeting!
 capacity!
                Sprint prioritization!

Marketing       •  Select sprint goal!                 Sprint!
 backlog!       •  Analyze and evaluate marketing       goal!
                 backlog!
 Business
                Sprint planning!
 priorities!
                •  Decide how to achieve sprint
                   goal !
 Product
                •  Create sprint backlog (tasks)        Sprint!
  Status!
                   from marketing backlog items        backlog!
                   (user stories / marketing tasks)!
Competition!    •  Estimate sprint backlog in hours!
Sprint Planning!

!     Executive management, sales,
      sometimes development invited!
!     Business and sales contribute to
      priorities!
!     Team has autonomy to accept/commit
      to work!
The Daily Scrum!
!     Parameters!
      !   Daily!
      !   15-minutes!
      !   Stand-up!
!     Not for problem solving!
      !   Whole world is invited!
      !   Usually, only team members, ScrumMaster, product
          owner, can talk!
!     Helps avoid other unnecessary meetings!
Everyone Answers 3 Questions:!
                             1
           What did you do yesterday?

                                                2
           What will you do today?

                                                3
           Is anything in your way?

!     These are not status for the ScrumMaster!
!     They are commitments in front of peers!
Sprint Review!
!     Team presents what it accomplished during
      the sprint!
!     Typically takes the form of a demo or
      review of metrics!
!     Informal!
!     Invite the world!
Sprint Retrospective!

!     After every sprint, take a look at what
      is and is not working!
!     Typically 30–45 minutes!
!     Internal meeting to the team, scrum
      master and sometimes product owner!
Scrum Framework!
Roles!
• Product owner!
• ScrumMaster!
• Team!        Ceremonies!
             • Sprint planning!
             • Sprint review!
             • Sprint retrospective!
             • Daily scrum meeting!
                          Artifacts!
                          • Marketing backlog!
                          • Sprint backlog!
                          • Burndown charts!
Backlog!
Sprint Backlog!
Burn Down Chart!




                   !"#$%&'()*+%,-&(.&&/#0)%1"(*#1%,&

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Agile 101

  • 1. Jim Ewel! Introduction & Agile Marketing 101!
  • 4. Values! !   Individuals and interactions over processes and tools! !   Working software over comprehensive documentation! !   Customer collaboration over contract negotiation! !   Responding to change over following a plan!
  • 5. Principles! !   Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.! !   Welcome changing requirements, even late in development. Agile processes harness change for the customer's competitive advantage.! !   Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.! !   Business people and developers must work together daily throughout the project.! !   And 8 more!
  • 6. Process: Scrum Overview! Mountain Goat Software, LLC!
  • 7. Sprints! !   The length of a sprint is up to the team! !   A constant duration leads to a better rhythm! !   Change during the sprint?!
  • 8. Scrum Framework! Roles! • Product owner! • ScrumMaster! • Team! Ceremonies! • Sprint planning! • Sprint review! • Sprint retrospective! • Daily scrum meeting! Artifacts! • Marketing backlog! • Sprint backlog! • Burndown charts!
  • 9. Scrum Roles! !   Product owner! !   Scrum Master! !   Team! !   Pigs versus Chickens!
  • 10. Scrum Framework! Roles! • Product owner! • ScrumMaster! • Team! Ceremonies! • Sprint planning! • Sprint review! • Sprint retrospective! • Daily scrum meeting! Artifacts! • Marketing backlog! • Sprint backlog! • Burndown charts!
  • 11. Team Sprint planning meeting! capacity! Sprint prioritization! Marketing •  Select sprint goal! Sprint! backlog! •  Analyze and evaluate marketing goal! backlog! Business Sprint planning! priorities! •  Decide how to achieve sprint goal ! Product •  Create sprint backlog (tasks) Sprint! Status! from marketing backlog items backlog! (user stories / marketing tasks)! Competition! •  Estimate sprint backlog in hours!
  • 12. Sprint Planning! !   Executive management, sales, sometimes development invited! !   Business and sales contribute to priorities! !   Team has autonomy to accept/commit to work!
  • 13. The Daily Scrum! !   Parameters! !   Daily! !   15-minutes! !   Stand-up! !   Not for problem solving! !   Whole world is invited! !   Usually, only team members, ScrumMaster, product owner, can talk! !   Helps avoid other unnecessary meetings!
  • 14. Everyone Answers 3 Questions:! 1 What did you do yesterday? 2 What will you do today? 3 Is anything in your way? !   These are not status for the ScrumMaster! !   They are commitments in front of peers!
  • 15. Sprint Review! !   Team presents what it accomplished during the sprint! !   Typically takes the form of a demo or review of metrics! !   Informal! !   Invite the world!
  • 16. Sprint Retrospective! !   After every sprint, take a look at what is and is not working! !   Typically 30–45 minutes! !   Internal meeting to the team, scrum master and sometimes product owner!
  • 17. Scrum Framework! Roles! • Product owner! • ScrumMaster! • Team! Ceremonies! • Sprint planning! • Sprint review! • Sprint retrospective! • Daily scrum meeting! Artifacts! • Marketing backlog! • Sprint backlog! • Burndown charts!
  • 20. Burn Down Chart! !"#$%&'()*+%,-&(.&&/#0)%1"(*#1%,&