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Why Enterprises Can’t InnovateHelping Companies Learn Design Thinking Jon Innes HCI International 2011
Moore’s Adoption Curve Crossing the Chasm, Moore, 1991
Norman’s Transition Point The Invisible Computer, Norman, 1998
Debunking Technical Innovation Peter Drucker describes seven sources of innovative opportunity. Only one is technology. The others: The unexpected Incongruities Process need Changes in industry structure Demographics Changes in perception Innovation and Entrepreneurship, Drucker,1985
The Silo Problem
Some Solutions Define clear goals based on valued added to customers Develop metrics that objectively measure progress Recognize refining innovation is different than radical innovation Develop cross functional teams accountable for progress Establish a consumer-producer mindset within teams Recognize that progress may take more than a fiscal year Allocate resources based on facts about bottlenecks Ensure the teams have adequate feedback loops Based on data grounded in both user research and market data Use an iterative design process that tracks metrics tied to goals

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Why Enterprises Can’t Innovate: Helping Companies Learn Design Thinking

  • 1. Why Enterprises Can’t InnovateHelping Companies Learn Design Thinking Jon Innes HCI International 2011
  • 2. Moore’s Adoption Curve Crossing the Chasm, Moore, 1991
  • 3. Norman’s Transition Point The Invisible Computer, Norman, 1998
  • 4. Debunking Technical Innovation Peter Drucker describes seven sources of innovative opportunity. Only one is technology. The others: The unexpected Incongruities Process need Changes in industry structure Demographics Changes in perception Innovation and Entrepreneurship, Drucker,1985
  • 6. Some Solutions Define clear goals based on valued added to customers Develop metrics that objectively measure progress Recognize refining innovation is different than radical innovation Develop cross functional teams accountable for progress Establish a consumer-producer mindset within teams Recognize that progress may take more than a fiscal year Allocate resources based on facts about bottlenecks Ensure the teams have adequate feedback loops Based on data grounded in both user research and market data Use an iterative design process that tracks metrics tied to goals