Trendwatcher Vincent geeft tips voor congressen en events: hoe social media in te zetten.

1. Event 2.0
Consumers show the way
Vincent Everts
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2. Meaningfull interactions
Online & Offline
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4. TED.COM
$6000 voor 3 dagen
3000 aanwezigen
2 jaar van te voren uitverkocht
Op uitnodiging
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5. Tedx Amsterdam
20 sprekers
33 Vrijwilligers
5000+ verzoeken
400 deelnemers
20 plekken life feed
Duizenden meekijkers
Flickr, Youtube, Life Feed
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10. Who is
Vincent Everts?
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11. Videoblogger
Talk to Me!
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14. find, collect,
publish
www.yubby.com
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16. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
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17. Web
1.0
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18. 7
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19. Broadband internet
Netherlands leading in Europe
80%
Netherlands: 74% (2007)
60%
40%
20%
CY BG EL RO
PL IE PT CZ SK IT
FR SI ES LT HU LV
DE EE AT
LU UK BE
DK SE FI
NL
2006 2007 Source: Eurostat 2007
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20. How do we spend our time?
TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
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21. Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06
Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h
NewsPapers 20 min/day
!750M adv revenue
Adds ! 0,50 pp/h
Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 0,70 pp/ph
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23. • $20 miljard sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
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24. IMPACT ON BUSINESS
12
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27. DELL Case
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28. Dell notebooks
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31. E-commerce worldwide
2008: 400 billion euro
2009: 500 miljard euro
+25%
bron: thuiswinkel.org
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32. Social tools Productinformatie
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33. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
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34. kindle
Buy books wirelessly
Download everything
wirelessly
E-ink technologie reads
the best
240.000 titels
30 hours battery &
fantastic userinterface
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35. beta
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37. •
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38. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
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39. Web2.0 tools for
event industry
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40. Who talks
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42. Blogs demografie
Bron: Technorati 2008
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43. Weblogs
Everyone blogs!
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44. Professional
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45. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
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46. RSS
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47. RSS Readers
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50. Email is broken
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51. Communication 2.0
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52. Why call
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via computer?

53. It’s
personal!
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54. The phenomenon
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56. 80
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57. “What are you doing in 140 characters”
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58. It’s now mainstream!
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59. tweet
deck
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60. Social Networking
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63. Internet goes mobile
88
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64. Mobile internet is
where internet
was 5 years ago
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65. New services:
location, location, location
94
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66. Video Everywhere
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67. 35
15-02-07 ROOS - Regionale TV in 2010 35
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70. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
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71. Internetvideo
is not just
YouTube!
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72. TV vs Web viewing
Obama inauguration
35.5M TV viewers
69.8M Web viewers
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76. With these HD devices
anyone can do it!
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77. Easy & everywhere
• Create videos with ease
• Let customers create
videos about you
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78. Lifestreaming
• Quick & easy -
live with 1 click
• If you have a webcam
you can stream
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79. Blogworld
Inspiring example
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81. Find
35+ sources
(more on the way)
Find, Collect, Publish
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82. Friends & profiles
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83. +35 video sources
& more to follow!
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84. Collect
Drag & drop
Edit meta
data
See
previews
Find, Collect, Publish
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85. Player page
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86. Manage video
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87. Publish it with
widgets
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89. Elections 2.0
Obama Girl
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90. + Event =
E-Events
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91. Marketing
2.0
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92. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
maandag 23 november 2009