![What You Need ,[object Object],[object Object],[object Object],Note: For this exercise, I will be using the Saxon Pub, a popular music venue located in Austin, TX](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Monitoring Your Brand With Google Alerts
- 1. Monitoring Your Brand with Google Alerts How to create custom Google Alerts to track mentions of your brand across the internet By: John Jacob Lloyd
- 3. Determine Your Search Terms If you have a unique business name, sometimes an exact search will yield relevant results. Uh oh! There’s a business with a similar name. We’ll have to refine our search terms.
- 4. Refine Your Search Terms Because there was a “Saxon Publishers,” I used a search operator to filter out related results. By including the negative keyword [-publish], Google will exclude any results that have to do with publishing. I glanced at the results and was satisfied with the level of relevance. Now it’s time to set up my Google Alert.
- 6. View Your Feed You can visit Google Reader at any time to view updated results.