2. “I’d say social • 600 million+ Facebook users
commerce is the next • 90% of consumers online trust
area to really blow up.” recommendations from people
they know Neilson Media Research, July 2009
• GtG leverages the viral power of
social networking for ecommerce
Mark Zuckerberg + charitable causes
CEO, Facebook
August, 2010
• User generated campaigns
shared with friends drives viral
growth
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3. SOCIAL SOCIAL
COMMERCE GOOD
Gifts that Give uniquely combines the high-growth online
sectors of social commerce + social good
Gifts that Give offers high end brands and one-of-a-kind
experiences across social networks with a tax deductible
$1 out of every $5 going to any cause
of the shopper’s choice
3
4. SHOP SHARE GIVE
Only Gifts that Give reaches across these growing consumer behaviors to
deliver a complete experience
4
5. Gifts That Give
Designed for people who love to shop, loves social
networking, and want to make a social impact!
• Company Launch: Spring 2011
• Founder: Nancy Taylor, ex-Neiman Marcus sr. exec, Rick Sherlund ex-Goldman Tech
Specialist
• Headquarters: NYC
• Investors: Tomorrow Ventures, founders, various angels
• Seeking: additional angel investors for $1 million round
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6. Target Market
Our target market Loves to Shop, Social Networking, Give
TARGET DEMOGRAPHIC:
WOMEN AGE 33-53
• Upper Middle and High Household
Income
They love
• Seek brand names, quality and to share
unique items, cool experiences
• Most aggressive shoppers, most
active volunteers, and engaged in Shop
social network Share
Give
They love They love
Shop Together and Make a to shop to give
Social Impact
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7. Shop Share Give has Broad Appeal
• Shoppers are willing to spend for a good cause
– 55% of US Internet users said they were “more likely” to purchase a product with
added social benefits1
– US Internet users are willing to spend a premium on high-end products if they
come from a socially responsible company1
• Target Market loves Facebook
– 70% of all Internet Users use Facebook2
– 58% of US Women ages 35-44 are active Facebook users2
– 50% of Facebook users have engaged in an online cause2
• Most people in the US give – and do so online
– Individuals donate more money online than any other fundraising method1
– 76% of all Americans donate or give to a non-profit every year1
– Americans collectively donated $303 billion to non-profits in 20091
1: Alliance Trend Report 2: Inside Facebook.com
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10. Gifts that Give Competitive Advantages
• Viral fundraising through social
networking
• Time urgency drives conversions
• Carefully curated merchandise
optimized for demographic and social
commerce
• The clean design prompts action
• Our social cause message is
meaningful
• GtG leverages the social graph to
produce a superior business model.
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11. Marketing – the big idea
The first interactive drag and drop Facebook store for a
cause!
STEP 1 Intuitive drag and drop to create your own FB charitable campaign
STEP 2 Select your cause and describe your fundraising campaign
STEP 3 Share your campaign with friends on Facebook and Twitter
Friends earn recognition and Facebook Credits for sharing the
STEP 4 campaign, driving viral growth
NET RESULT Viral Campaigns which are fun, social, and support important causes
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12. Leveraging social graph
Networks spread the word
virally creating exponential
growth as consumers
rallying others to shop for
the causes they ♥
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13. We are First to Shop Share & Give in Facebook
• Users create their own fundraising
Campaign store
• They simply drag & drop up to 60
items into their store
• More product detail can be viewed by
using Quickview technology
• The system can “auto-populate” the
store
Facebook Campaign wireframe
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14. We Built The First Real Time Campaign Monitor on Facebook
• Campaigns are displayed in two
sections. Top section for active and
bottom for completed Campaigns.
• Each campaign listing shows:
Campaign Title, Charity Name,
Amount Raised, Amount Remaining,
a countdown timer.
• Share with Friends call to action
button
• Easy to create a new campaign
Campaign Monitor wireframe
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15. Why We Love This Model
• It is Viral
– Social awareness – it spreads because of the cause
– Social store curation is fun – create and share your own store
– Multi-level marketing is viral – financial incentive to share
• It Converts well
– Urgency drives conversion – limited time campaigns
– Simple design & limited items presented drives conversions
– Friends’ recommendations are meaningful to a purchase decision
• It Connects people
– Friends – a meaningful rallying point for a group of friends
– Vendors – connect directly to consumers around a good cause
– Charities – establish new relationships with both donors and vendors
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16. World Class Infrastructure & Partners
• Architecture: LAMP
• Ecommerce platform: Magento (open source)
• Content management system: Drupal (open source)
• Order management system: NetSuite (cloud based)
• Host/Computing: Amazon EC/2 (cloud based)
• Database: MySQL (open source)
• Middleware: Celigo (cloud based)
• Fulfillment: MKM Distribution Services
• Shipping: Optimized shipping model (UPS, FedEx, USPS)
• Development partner: Guidance Solutions
– Foot Locker, Motorola, Hyundai, Champs, Tom’s Shoes, AC Moore, Geary’s of Beverly Hills,
• Branding partner: SALT Branding
– Microsoft, eBay, Disney, Coca-Cola, Palm ,SmugMug, Smilebox, Jawbone, Glu Mobile
16
18. The Team
Nancy Y. Taylor Rick Sherlund
“The Cheerleader” “The Gold Miner”
Founder & CEO Chairman
25 years in retail & ecommerce 25 years head of tech research at
Goldman
• VP & GM of Neiman Marcus, Short Hills, NJ • Founder – Ketchem Creek Capital
– $45 to $100m in 5 years
– Built from 13th to 5th largest store • Partner - Goldman Sachs
• SVP Di Modulo International Fine Jewelry • CPA – Arthur Andersen
• NJ Top 50 Business Women • BS, MBA, Cornell
• Board Member: NJPAC , Susan G. Komen, American Cancer Society
Joe Hardiman Jason M. Jones
“The Firefighter” “The New Dad”
COO Director of Social Networking
30+ years in retail/ecommerce ops
• VP, Ecommerce and start-up experience at Charming Shoppes (Lane • Co-founder of 5 Internet start-ups
Bryant, Fashion Bug, Catherine’s and Petite Sophisticate)
• Internet Analyst, Goldman Sachs
• $0-$165m in 5 years
• Venture Capital Analyst, Cambridge Associates
• MBA, Cornell; BS, Babson
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19. Thank you.
For more information:
Nancy Taylor, CEO
ntaylor@giftsthatgive.com
973-763-4483
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