Jessica J. Peterson, Ph.D.

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Working to make health insurance easier to understand, buy, and use for America's uninsured. Defining digital customer experience strategy across web, mobile, call center, and marketing campaigns. Building and motivating a top-flight team of UX researchers, designers, and developers. Created a proof of concept using Lean UX principles to demonstrate a unique approach to insurance plan recommendations (decision support) for shoppers. Championing a consistent and useful cross-channel customer experience (web, mobile, offline, phone, etc.) to all business units. Establishing user-centered design best practices to build a customer-centric product engineering culture.

ia health insurance choice architecture ux health

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Jessica J. Peterson, Ph.D.

Présentations

UXStrategy Chicago Meetup, February 25, 2015

WIAD Chicago 2015: Choice Architecture for Happier Decision-Making

J’aime

Building Enterprise Products in 2021 by Google Product Leader

Enterprise Mobile Development Best Practices for 2015

Mobile Enterprise Trends 2015 - Emergence Capital

Flawless consulting 08292013

UX & ROI: What to measure and what to expect

The ROI of User Experience

Slides from Growthcon 2014 Lean Analytics masterclass

UX, Marketing & Brand: Designing customer experiences where digital marketing and product development intersect

Storymapping The User Experience

Lean Analytics for Intrapreneurs (Lean Startup Conf 2013)

User Experience Architecture in a Cross-Channel World

UX Research

Symplicit - Why UX Matters

A Guide to User Research (for People Who Don't Like Talking to Other People)

Conceptual models & Mental Models

How to Teach UX Design

Sketchnotes of the Service Experience Conference [October 3-4, 2013 in SF, CA]

UX STRAT 2013: Leah Buley, The Marriage of Corporate & UX Strategy

Quick, Useful UI Sketches

RiseOfVisualContent_MBS