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The new content ecosystem - Community or bust

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In the new content ecosystem, publishers die everyday because they don't capitalize on one of their most valuable assets: The people.

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The new content ecosystem - Community or bust

  1. 1. HELLO. I’M JORDAN.Founder and CEOofIf it feels right, tweet me@jkretchThe new contentecosystem: Community orbust
  2. 2. Distribution has beendemocratized
  3. 3. Contentubiquity isupon us“On average, 77% of thetraffic to the top 25 newssites came from users whovisited just one or twotimes.”- Journalism.org
  4. 4. Feed frenzy is a real problem I WANT MOOORE! !
  5. 5. Feed frenzy is a real problem I WANT MOOORE! !
  6. 6. Content Feedubiquity frenzy Content ubiquity Feed frenzy Content ubiquity Feed frenzy
  7. 7. Lack of scalablemonetization is killing DUpublishers
  8. 8. Ad revenue for publishersis down 43% percent“In 2011, losses in print advertising dollarsoutpaced gains in digital revenue by afactor of roughly 10 to 1, a ratio evenworse than in 2010”- PEW STATE OF THE MEDIA REPORT: 2012
  9. 9. Meanwhile Twitter’s revenuewill double in 2013 to $540M,maybe $1B
  10. 10. People on your sitereading and watchingstuff.The money you makefrom these people isdwindling
  11. 11. The next phase of social:Get your communityback
  12. 12. Community gives people areason to come to youinstead of the first link intheir feed.
  13. 13. Key Ingredients forcommunity: Real-time IT’S SO FAST!!!!!!! Seasons10and11Compared 90,000" 80,000" 70,000" NumberofComments 60,000" 50,000" 40,000" 30,000" 20,000" 10,000" 0" 1" 2" 3" 4" 5" 6" 7" 8" 9" 10" 11" 12" 13" 14" 15" Week(star2ngatHollywood)
  14. 14. Key Ingredients forcommunity: Surface userinteractions
  15. 15. Key Ingredients forcommunity: Be the center ofthe conversation
  16. 16. But no matter what, you have to ENGAGEpeople
  17. 17. 1 Sponsored Conversation, syndicated across blogs 2 Full page takeover Ad sold on BlogHer landing page 3 Rewarded active community members
  18. 18. Not just liveblog, interactivelive blog
  19. 19. THANKSIf it feels right, follow me @jkretchOr to get more personal, email meJordan@livefyre.com

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