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AI WEBINAR SERIES – EPISODE 1
JKT IN THE AGE OF AI
HOW ADVANCED TEXT ANALYTICS CAN INCREASE THE OPERATIONAL
EFFICIENCY & CUSTOMER EXPERIENCE ? July 9, 2020
Intelligent Analytics

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SPEAKERS
Anish Narayan
AVP – Global Analytics Practice Head
Sathyan Pari
Principal Consultant – Analytics Practice
Sushma Palla
Senior Consultant – Analytics Practice

➢Globalized world with high competition
New competitors entering quickly new markets
(products, services and geographies)
➢More sophisticated customers with the New life
style
Having access to competitive relevant
information, communication and acting in social
communities
➢Information overflow
Volume of data, variety of data and velocity of
data
➢Stricter regulatory & compliance obligations
Think global be compliant local
Digitization is a step change that will
have a bigger impact on business than
even the internet. To win in the digital
economy, companies must act now, or
be left behind wondering what
happened!
“By end of 2020, our world will be ever
more connected, with an estimated 9.5
billion smartphones, 4.5 billion users
of social networks and more than 55
billion connected objects.”
Digital Business Empowerment…
Changing World & Digitization

Digital transformation
requires a different mindset and increased
flexibility.
That’s why JKT business analytics solutions
combine
world-class business and
technology patterns with
market-disrupting innovation.
Re-designing business analytics for a
digital world

Analytics Blueprint for Digital Transformation
Business value generation out of the digital data explosion
Real-time Contextual Mobility
+
+
Automotive
Pharmaceutical
Manufacturing
CPG
Retail
Aerospace
Transportation
New insights and business
opportunities due to three
key factors
Analytics is the key enabler
of change and the cloud
helps to accelerate
Provision of the
right services,
at the right
moment to the
right person
Impact felt in
every sector
Customer
Experience
Operational
Excellence
Tomorrow’s
Enterprise
1
Driving the need to
analyze and harvest
Customer Data
Product Data
Employee Data
Enterprise Data
Machine Data
Internet of
Things
Personal
data
economy
Open data
Chemicals
Business
Innovation
Value
Generation
Data AnalyticsData
Business
Intelligence
2 3
Enterprise
data
Compliance,
Trust &
Security
Value
Realization
&
Agility

Digital Business Challenges…
▶Sales Volume forecast
▶Capacity planning
▶Predictive maintenance and
asset management
▶Predictive supply chain
▶Contract management
▶Workforce optimization
▶Assisted Transcription
▶Automated Invoicing
▶Recommendation Engine
▶Cashflow Forecast
▶Patient Survival Prediction
Operational
Excellence
▶Customer Segmentation
▶Social Media Analytics @
SMR
▶Cross selling & location
based marketing
▶Customer Lifetime Value
▶Customer 360° Omni-
channel Management
▶Ease-of-interaction
▶Advocacy and loyalty
analytics
▶Insight driven interactions
Customer
Experience
▶Remote monitoring
▶Micro-data services
▶Smart public services
▶Connected Assets
▶Digital disintermediation
▶Internet of Everything and
Pattern Analytics of Things
▶Crowd-innovation/ co-
creation
▶Digital Logistics
Business
Reinvention
▶Detection & prevention
▶Fraud Detection
▶Credit scoring
▶Preventive policy
▶Fast Financial Close
▶Enterprise Risk
Management
▶Governance, Compliance,
Financial Crime
▶Regulatory Reporting
Security &
Compliance

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ISO9001:2013 | ISO27001:2015s | ISO37001:2016 | SOC 1 Type II | SSAE 18 | SAP AMS Certified | CMMI 5 | ITIL Certified Pool | GDPR Compliant
SOCIAL MEDIA
INSIGHTS @ SMR
July 9th 2020

Copyright©2020,JKTechnosoft.
Digital Reality…
Will positive customer sentiments
boost your stakeholders /
shareholders confidence?
Are you ready for next
generation business models?
Are you missing opportunities
to “Wow” customers due to
lack of customer sentiments?
Are you able to do a better
Competitor analysis
Are you able to do understand
your Competitor social
sentiments
Are your competitors making
an edge leveraging Social
Media?
Is your marketing team unable
to capture customer attention?
Are you able to understand
the voice of your customers.
“Digital transformation requires a different mindset and increased flexibility with
faster response”
8

9
AT-A-GLANCE: JKT SOCIAL MEDIA RADAR
SMR will allow organizations to acquire, analyze and present data quickly and affordably from a variety of social media sources in order to evolve
with changing market environments. This solution will help jump-start their exploration and implementation of social media use cases and
analyzing voice of customer to accelerate dramatically time to value at a reduced cost.
Gain insights and Track sentiment trends (VoC) - on
market and customer perceptions of your brand,
products, competitors and services for
harvesting, digesting, segmenting, root-cause
reasoning, and prediction
Understand positive, neutral, and negative sentiment
by categories and channels and Deliver
personalized, engaging experiences
Quickly acquire, analyze, and present data from a
variety of sources to support market-oriented
and IT management scenarios with the ability to
control implementation costs associated with
Big Data platform deployment
Value realization (Employee Confidence, Analyst
Confidence, Increase Stakeholder's Value, Equity
Rationalization)
1
> Collect > Analyze > Deliver
2 3 4
• Social Media
Channels
• Blogs/News
• Product reviews
• Competitor
Analysis
• Enrich and
Prepare Social
Media Content
with meta data
Language
Identification
Document
Clustering
Entity
Extraction
Sentiment
Analysis
> Index
• Enable Keyword
search with
linguistic analysis,
Search for names
with fuzzy
matching
• Provide
Marketing
professionals with
instant access to
social media data
and analysis
Reporting
and Analysis
Brand
Product and
Entity
Monitoring
Dashboard
& Advanced
Navigation

Copyright©2020,JKTechnosoft.
Engagement Publishing
Social Channel Intelligence
Partner Monitoring
Competitive Intelligence
Issue Tracking
Customer care
Emerging Trends
Category Analysis
Brand Analysis
Campaign Tracking
Product Launch
Influencer Management
SMR Delivers Across a Complete
set of use cases
10

11
SMR Implementation –Windows/Door Manufacturer
Company
Leading Windows/Door
Manufacturer
Products & Services
Doors, Windows seller all
across the globe.
Industry
Manufacturing
Employees
21,000
Engagement type
Implementation of
SMR(Offshore)
Objective/Key Challenges:
Our customer being, one of the world’s leading manufacturers of reliable windows and doors with an extensive
product offering encompasses windows, exterior doors, interior doors and related building products that are sold
globally through multiple distribution channels, including retail home centers, wholesale distributors and building
products dealers, having operating in117 manufacturing facilities in 19 countries located primarily in North America,
Europe and Australia. Considering the vast customer base it serves across the globe, in more than 19 countries spread
across 6 different language, make it difficult for the marketing team to acquire, analyze and present these huge
amounts unstructured social feeds quickly and affordably from a variety of social media sources in order to evolve
with changing market environments and measure their existing digital investments along with the competitor
tracking.
Solution:
JKT configured the SMR SaaS solution for the customer with the help of their marketing in line with their current
digital marketing campaigns and strategies to quickly collect and analyze the voice of their customer as well as their
competition’s, across the globe for more than 50 brands spread in 6 different languages.
Business Benefits:
• Able to realize the success/failure metric for any social media campaign real time.
• Ability to run a focused sentiment analysis for a specific product or brand ( or of competition) per
country/language.
• Ability to arrive at meaningful insights/actions from the vast set of customer response in social media.
• Gauge the social media presence/marketing effectiveness by monitoring the competitors sentiment.
• Increased Customer life time value.
• acquire new customers, better engage or retain existing ones or increase loyalty, customer behavior analytics.

Copyright©2020,JKTechnosoft.
DEMO 5 MINS
JKT Social Media Radar – AI NLP Engine

Situation
In the increasingly challenging and competitive environment, business rely heavily on promotions and offers to generate higher returns.
Our client who is a leading global FMCG company would like to evaluate the effectiveness of their Sales Promotions. So they make use of the Nielsen
marketing data and compare it to their internal sales promotion master sheet on a monthly basis. Since the data alignment is different in these datasets it
becomes a tedious and time consuming process to extract the required information. As part of this process they,
• Manually cross-reference multiple spreadsheets, search for all misspellings and abbreviations, search for other languages and branding localization,
filter the best matches for actual products desired, manually extract the relevant data
• Wastes hours simply extracting the information to do the job of mapping Nielsen marketing information to internal sales promotion master
The goal of the assignment is to address the above challenges and provide a comprehensive solution.
Solution
• Developed a solution using 2 AI neural networks , the language model and
the abbreviation model to compare between marketing and the customer
internal sales promotion master data.
• Automates the matching exercise to increase accuracy and reduce TCO.
Business
Impact
• Saved time and money by automating complex sales performance
benchmarking business processes and tasks
• Increased productivity and operational efficiency
• Enabled faster business decision making by leveraging cognitive
technologies like AI.
• Increased accuracy of the data mapping.
• Work Force Optimization.
• Increase value by identifying and maximizing sales opportunities
Automated Sales Promotion Analytics using Recommendation EngineSuccess Stories

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Q & A

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I N D I A
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JK Technosoft Ltd.
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Fax: +1 212 586 4067
U N I T E D K I N G D O M
JK Technosoft (UK) Ltd.
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Square,
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United Kingdom
Tel : +44 (0) 1344 393032
N E T H E R L A N D S
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WTC The Hague Business Center,
Prinses Margrietplantsoen 33, 2595 AM
The Hague,
The Netherlands
Email : marketing@jktech.com
Thank You
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