This document discusses an approach to enterprise data management called "Return on Data". It argues that data should be viewed as an asset rather than just a tool, and outlines how improving data management practices can increase return on data through lower costs and higher opportunity utilization. Specific areas to focus on include improving agility & transparency, establishing shared meanings, rationalizing data consumption, and streamlining processes. The document provides frameworks for assessing data quality, identifying causes of issues, planning solutions, and executing improvements through an iterative process.