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Venture for Canada
Product Management Workshop

Jean-Luc David
jldavid@gmail.com
http://www.jldavid.com
Growing Your Startup
• What is growth?
• Areas of growth for startups
• Realities
• Hotmail Case Study
• Anti-Marketing Trend
• DropBox Case Study
Misconceptions
Growth Hacks
Growth Marketing
Great Product
Market Fit
Customer Service
Positioning Growth
What are the 2 main

areas of growth?
Customer Growth
Revenue Growth
Some people see growth as this…
Growth actually looks like this.
Customer Growth
Remove Friction
Cardign Facebook Login
Customers are everything
P.S. I love you. Get your free
email at Hotmail.
From 

20K
To

1M!
Revenue Growth
What the market can bear
Cardign Market Fit
Anti-Sales & Marketing
Get up to 16 GB free space by

inviting your friends to Dropbox!
$380
CPA!
$99

Profit
• What is growth?
• Areas of growth for startups
• Realities
• Hotmail Case Study
• Anti-Marketing Trend
• DropBox Case Study

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