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B Corp Certification
Joyce Sou Jessica Friesen
1. Overview of B Lab & Vision
2. Why certify as a B Corporation
3. How to Get Started
Agenda
B Lab is serving a global movement of
People Using Business as a Force for Good
So that one day all companies compete to b...
The Global Movement
Canada
5
Evolution of Business
People are Demanding Better
Poll:
How interested are you in B Corp Certification?
• I’m doing it
• Interested, but something is standing in the way
• ...
B Corporations
The B Corporation certification
is to business what
Fair Trade is to coffee and LEED is to
green buildings.
1. Social & Environmental
Performance
2. Transparency 3. Accountability
Companies using business as a force for good.
They...
Environment
100% green energy
Workers
50% full time employee participate in
external professional development
Community
1%...
Governance
• Transparency
• Ownership
Workers
• Job Growth
• Compensation & Benefits
• Employment Practices
• Work Environ...
B Corp Community = Good Company to Keep
16
+ 150 CAD B Corps
48%
26%
6%
1%
7%
2%
4%
6%
Benchmark performance
Attract and Engage Talent
Save Money and Access Services
Partner with Peers
B Corp Certification hel...
Why are you interested in becoming a B Corp?
• Maintain Mission
• Differentiate from Pretenders
• Benchmark and Improve Pe...
Maintain Mission
Adopting the B Corp legal standards:
• Bakes the values of the company into its
legal DNA
• Gives protect...
Differentiate from Pretenders
Jennifer McKaig
“The biggest surprise to me was realizing that our employees deeply
cared about the things the B Impact As...
“87% believe that success of
business should be measured in
terms of more than just its financial
performance ”
“Employees...
Partner with Peers: The B Hive
Collaboration
• For-Profit Companies of Any Size
• Any Industry / Geography
• Customized assessment based on industry, size,
geography
•...
Meet Performance Requirement
Complete the B Impact Assessment and earn a
reviewed minimum score of 80 out
of 200 points
Me...
Step 1: Do the Assessment
Timeline: 1.5 – 3 hours
❑ Create a B Impact Assessment Login
❑ Take a first pass of assessment
❑...
Step 1: Do the Assessment
• Visit www.bimpactassessment.net to get started
Step 1: Do the Assessment
Step 1: Do the Assessment
• Take a first pass – estimates are great at this stage
• Take a first pass – estimates are great at this stage
Step 1: Do the Assessment
Step 1: Do the Assessment
• Use ‘Revisit This’ and make sure to save your work
Step 1: Do the Assessment
Step 1: Do the Assessment
Step 2: Documentation & Review call
❑ Submit Assessment for Review (90% complete)
❑ Submit Documentation (as required)
❑ B...
Step 3: Follow up
❑ Update assessment (if necessary)
❑ Upload outstanding documentation
❑ Finalize score with B Lab staff
Step 3a: Fine Tune & Continuous Improvement
❑ If your score is below 80, use this opportunity to fine tune your plan to
im...
Best Practice Guides
Step 3a: Fine Tune & Continuous Improvement
Step 3a: Fine Tune & Continuous Improvement
Adopting the B Corp legal standards:
• Bakes the values of the company into
its legal DNA
• Gives protection and permissio...
• A legal entity that has protection and permission to consider its impact on all
stakeholders, not just shareholders.
• M...
Legal RequirementsTerm Sheet & Certification Fees
❑ Sign B Lab Term Sheet
▪ Certification term is 2-years
▪ Participate in...
Poll:
What is your next step?
•Start or complete the B Impact Assessment
•Meet the legal requirement
•Improve my score to ...
Join us.
Redefine success in business.
Help create the new economy.
Build a better business.
Compete to be not only
the be...
Resources
▪ B Corp Press: http://www.bcorporation.net/news-media
▪ How to become a B Corp: http://www.bcorporation.net/bec...
Path to B Corp Certification for Canadian Companies
Path to B Corp Certification for Canadian Companies
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Path to B Corp Certification for Canadian Companies

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Using business as a force for good? Interested in exploring B Corp Certification? This presentation was given by staff from B Lab Canada. Learn more about the B Corp community and how your company can join the movement.

This presentation was given on January 28th, 2016 by Joyce Sou, Director of B Lab Canada and Jessica Frieson from the B Lab Community Team.

Publié dans : Business
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Path to B Corp Certification for Canadian Companies

  1. 1. B Corp Certification Joyce Sou Jessica Friesen
  2. 2. 1. Overview of B Lab & Vision 2. Why certify as a B Corporation 3. How to Get Started Agenda
  3. 3. B Lab is serving a global movement of People Using Business as a Force for Good So that one day all companies compete to be Best for the World And society enjoys a shared and durable prosperity.
  4. 4. The Global Movement Canada
  5. 5. 5
  6. 6. Evolution of Business
  7. 7. People are Demanding Better
  8. 8. Poll: How interested are you in B Corp Certification? • I’m doing it • Interested, but something is standing in the way • I’m curious, but need to be convinced • I’m a skeptic • N/A
  9. 9. B Corporations The B Corporation certification is to business what Fair Trade is to coffee and LEED is to green buildings.
  10. 10. 1. Social & Environmental Performance 2. Transparency 3. Accountability Companies using business as a force for good. They meet verified higher levels of: “B Corp certification further signals to our stakeholders (coworkers, customers, suppliers, and community) that our values are truly at the core of our business.” What is a B Corporation?
  11. 11. Environment 100% green energy Workers 50% full time employee participate in external professional development Community 1% of sales donated to environmental NGOs
  12. 12. Governance • Transparency • Ownership Workers • Job Growth • Compensation & Benefits • Employment Practices • Work Environment • Employee Ownership Community • Suppliers • Local • Diversity • Charity / Volunteerism Environment • Energy Use • Facilities • Supply Chain • Manufacturing + Impact Business Models • Direct Impact Products /Services • Targeting Underserved Communities • High Impact Supply Chain Areas of Assessment
  13. 13. B Corp Community = Good Company to Keep
  14. 14. 16
  15. 15. + 150 CAD B Corps 48% 26% 6% 1% 7% 2% 4% 6%
  16. 16. Benchmark performance Attract and Engage Talent Save Money and Access Services Partner with Peers B Corp Certification helps companies: Show Leadership Differentiate from Pretenders Generate Press Attract Investors
  17. 17. Why are you interested in becoming a B Corp? • Maintain Mission • Differentiate from Pretenders • Benchmark and Improve Performance • Attract and Engage Talent • Other Poll:
  18. 18. Maintain Mission Adopting the B Corp legal standards: • Bakes the values of the company into its legal DNA • Gives protection and permission to consider non-financial stakeholders (community, employees, suppliers, environment) • Ensures that mission can survive over time
  19. 19. Differentiate from Pretenders
  20. 20. Jennifer McKaig “The biggest surprise to me was realizing that our employees deeply cared about the things the B Impact Assessment measured.” Benchmark & Improve Performance
  21. 21. “87% believe that success of business should be measured in terms of more than just its financial performance ” “Employees who are satisfied in their jobs because they believe in what they are doing have 16% better overall performance and 125% less burnout than their peers.” “Almost two-thirds of millennials said they would rather make $40,000 a year at a job they love than $100,000 a year at a job they think is boring.” • B Corp certification provides a platform to engage current staff and give employees more meaning in their work Attract & Engage Talent
  22. 22. Partner with Peers: The B Hive
  23. 23. Collaboration
  24. 24. • For-Profit Companies of Any Size • Any Industry / Geography • Customized assessment based on industry, size, geography • Any Legal Structure (sole proprietors, LLP’s, Corporations, etc.)* • Companies over 1 year old – special Pending B Corp program for start-ups** Who Can Become a B Corp? ** For more on Pending B Corp, visit: http://www.bcorporation.net/become-a-b- corp/how-to-become-a-b-corp
  25. 25. Meet Performance Requirement Complete the B Impact Assessment and earn a reviewed minimum score of 80 out of 200 points Meet Legal Requirement Determine the path for your corporate structure Make it Official Sign the Declaration of Interdependence, pay certification fees and and put a profile up on bcorporation.net To learn more, visit: www.bcorporation.net/become-a-b-corp/how- to-become-a-b-corp How Does a Company Certify?
  26. 26. Step 1: Do the Assessment Timeline: 1.5 – 3 hours ❑ Create a B Impact Assessment Login ❑ Take a first pass of assessment ❑ Review initial score ❑ See how you stack up compared to 20,000 + that have taken the assessment
  27. 27. Step 1: Do the Assessment • Visit www.bimpactassessment.net to get started
  28. 28. Step 1: Do the Assessment
  29. 29. Step 1: Do the Assessment • Take a first pass – estimates are great at this stage
  30. 30. • Take a first pass – estimates are great at this stage Step 1: Do the Assessment
  31. 31. Step 1: Do the Assessment
  32. 32. • Use ‘Revisit This’ and make sure to save your work Step 1: Do the Assessment
  33. 33. Step 1: Do the Assessment
  34. 34. Step 2: Documentation & Review call ❑ Submit Assessment for Review (90% complete) ❑ Submit Documentation (as required) ❑ B Lab Staff will Schedule 90 minute call ❑ Review Assessment, refine score
  35. 35. Step 3: Follow up ❑ Update assessment (if necessary) ❑ Upload outstanding documentation ❑ Finalize score with B Lab staff
  36. 36. Step 3a: Fine Tune & Continuous Improvement ❑ If your score is below 80, use this opportunity to fine tune your plan to improve your score and deepen impacts ❑ Celebrate success! Each action you take is moving you down the path toward becoming a better company! ❑ Develop a timeline for certification & share with your team
  37. 37. Best Practice Guides Step 3a: Fine Tune & Continuous Improvement
  38. 38. Step 3a: Fine Tune & Continuous Improvement
  39. 39. Adopting the B Corp legal standards: • Bakes the values of the company into its legal DNA • Gives protection and permission to consider non-financial stakeholders (community, employees, suppliers, environment) • Ensures that mission can survive over time Meet Legal Requirement
  40. 40. • A legal entity that has protection and permission to consider its impact on all stakeholders, not just shareholders. • Most benefit corporations are required to create annual reports on their positive impact. • B Lab is an advocate behind the legislation Benefit Corporation
  41. 41. Legal RequirementsTerm Sheet & Certification Fees ❑ Sign B Lab Term Sheet ▪ Certification term is 2-years ▪ Participate in on-site review if randomly selected (10% of Certified B Corps randomly selected each year) ▪ Annual certification fees based on the tiered structure Company Revenue Fee $0 - $499,999 $500 $500,000 - $1,999,999 $1,000 $2,000,000 - $4,999,999 $1,500 $5,000,000 - $9,999,999 $2,500 $10,000,000 - $19,999,999 $5,000 $20,000,000 - $49,999,999 $10,000 $50,000,000 - $99,999,999 $15,000 $100,000,000 - $999,999,999 $25,000 $1B+ $50,000+ Make it Official
  42. 42. Poll: What is your next step? •Start or complete the B Impact Assessment •Meet the legal requirement •Improve my score to be over 80 •Complete documentation •Engage my team internally
  43. 43. Join us. Redefine success in business. Help create the new economy. Build a better business. Compete to be not only the best in the world, but the best for the world.
  44. 44. Resources ▪ B Corp Press: http://www.bcorporation.net/news-media ▪ How to become a B Corp: http://www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corp ▪ Legal Requirements: http://www.bcorporation.net/become-a-b-corp/why-become-a-b-corp/protect- your-mission ▪ FAQ for Investors & Directors: http://www.bcorporation. net/sites/all/themes/adaptivetheme/bcorp/pdfs/faqs_investors_and_directors4.pdf ▪ Pending B Corp Certification for Start Ups: http://www.bcorporation.net/become-a-b-corp/how-to- become-a-b-corp/steps-start-ups ▪ B Impact Assessment: http://bimpactassessment.net/ ▪ Case Studies: http://bimpactassessment.net/case-studies ▪ Certification Fees; https://www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corp/make-it- official

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