Personal Information
Entreprise/Lieu de travail
Yokohama, Kanagawa, Japan Japan
Profession
Owner, The Word Works, Ltd.
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.wordworks.jp
À propos
A boy grew up in Tidewater, Virginia in the USA, studied philosophy in college and then got a Ph.D. in anthropology (Cornell, 1973), for a dissertation on the symbolism of Daoist magic. Failing to get tenure in his first academic job, he followed his wife, a graduate student in Japanese literature at Yale, to Japan in 1980. To make a long story short, he found work in the fringes of the Japanese advertising world and in 1983 was hired by Hakuhodo, Japan's 2nd largest advertising company, as an English language copywriter. After leaving Hakuhodo in 1996, he joined his sagacious spouse as co-owner and partner in The Word Works, Ltd., a supplier of fine translation and copywriting services t...
Mots-clés
ethnography
japan
ad:
social
advertising
anthropology
sna
social network analysis
creatives
winners
contest
analysis
network
bmw
coca-cola
pierre bourdieu
victor turner
writing culture
china anthropology
nthu
business anthropology
archival data
trade press
business
creative
creativity
ethnographic involution
japanese advertising
mathematics and hermeneutics
simple techniques
pajek
her
p-cores
history
tokyo
industry
networks
Tout plus
Présentations
(12)Documents
(1)J’aime
(2)Winners' Circles: SNA-driven ethnography of award-winning creative teams in Japan
John McCreery
•
il y a 15 ans
Crude simple-effective insna 2013
John McCreery
•
il y a 10 ans
Personal Information
Entreprise/Lieu de travail
Yokohama, Kanagawa, Japan Japan
Profession
Owner, The Word Works, Ltd.
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.wordworks.jp
À propos
A boy grew up in Tidewater, Virginia in the USA, studied philosophy in college and then got a Ph.D. in anthropology (Cornell, 1973), for a dissertation on the symbolism of Daoist magic. Failing to get tenure in his first academic job, he followed his wife, a graduate student in Japanese literature at Yale, to Japan in 1980. To make a long story short, he found work in the fringes of the Japanese advertising world and in 1983 was hired by Hakuhodo, Japan's 2nd largest advertising company, as an English language copywriter. After leaving Hakuhodo in 1996, he joined his sagacious spouse as co-owner and partner in The Word Works, Ltd., a supplier of fine translation and copywriting services t...
Mots-clés
ethnography
japan
ad:
social
advertising
anthropology
sna
social network analysis
creatives
winners
contest
analysis
network
bmw
coca-cola
pierre bourdieu
victor turner
writing culture
china anthropology
nthu
business anthropology
archival data
trade press
business
creative
creativity
ethnographic involution
japanese advertising
mathematics and hermeneutics
simple techniques
pajek
her
p-cores
history
tokyo
industry
networks
Tout plus