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Three Months of Video Marketing Results
                                   YouTube Referrals are low.
                                   Video creates evergreen content. The challenge is how                      Referral Traffic (Nov – present)
Traffic Growth (weekly)            to continuously promote the benefits of the video.
 2,000




 1,000                                                                Direct Referral from YouTube




                                                                          Is Only Slightly better than Digg
Lifetime Views




     youtube
     referrals    mobile
                  &direct
                             total views 1824                                                                  Video Engagement Pattern
     in-page
     views

                            John McElhenney 2-23-12
                            www.uber.la / social media innovation group

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Video Content Marketing Results Using YouTube and Social Media

  • 1. Three Months of Video Marketing Results YouTube Referrals are low. Video creates evergreen content. The challenge is how Referral Traffic (Nov – present) Traffic Growth (weekly) to continuously promote the benefits of the video. 2,000 1,000 Direct Referral from YouTube Is Only Slightly better than Digg Lifetime Views youtube referrals mobile &direct total views 1824 Video Engagement Pattern in-page views John McElhenney 2-23-12 www.uber.la / social media innovation group