1.
Product Analytics Derived from
User-Based Signals in Social Media
Touch-Gesture-Motion 2011
Dr. John Feland, CEO and Founder

2.
Great User Experiences are required to succeed today
30.0
1
% change in RIM shipments quarter over quarter
Experience Landscape
RIM shipments
Cumulative Delight
iPhone (Gen.1)
Blackberry
Storm
iPhone 3G
-1 0.0
Retail Launch
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3.
Argus Insights are based on User Experiences
consumer responses
Patented analysis that enables Improved Product Innovation
(consumer
Predictive Decisions
reviews, blogs, Facebook, tweets, int
ernal surveys, customer support
logs, etc.)
Competitive Landscapes
Product Over Brand On Demand
Predictive Insight
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4.
Begin with the Landscape
They
They Are
Are Here
Here
You
Are
Here
They
Are
Here They
Are
Here
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5.
Comparison of Tablets from Launch
Buzz and Delight Trajectory for iPad 2
Area of Bubble = Buzz Volume (Number of User Responses that Day)
Positioned by Cumulative Delight that Day
Days from Product Release
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6.
Comparison of Tablets from Launch
Nook Color (2010)
iPad2
Nook Tablet
Days from Product Release
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7.
Comparison of Tablets from Launch
Nook Color (2010)
iPad2
Kindle Fire
Nook Tablet
Days from Product Release
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8.
iPhone Launch Trajectories
iPhone first
Available on Verizon
iPhone 4
iPhone 3Gs
iPhone 3G
Days from Product Release
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9.
iPhone Launch Trajectories
iPhone 4s
iPhone 4
iPhone 3Gs
iPhone 3G
iPhone 3G
Days from Product Release
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10.
Smartphone Touchscreens mostly delight
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11.
Tablet Touchscreens have a rockier UX
Tablet Touchscreen still evoke mixed emotions
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12.
Comparing Phones to Tablets
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13.
Most Negatively Viewed Tablet Touchscreens
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14.
Most Positively Viewed Tablet Touchscreens
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15.
Is Pen Is Mightier than the Sword (Finger)?

16.
Stylus is one of the most discussed Tablet Accessories
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17.
Mentions of Stylus usage is growing in Tablets
Breadth of mentions in daily user responses (%)
Kindle Fire Users
discussing Stylus usage
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18.
What Makes the iPhone 4S tick?
iPhone 4s
iPhone 4
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19.
How can we deliver on the promise of interface technologies?
Great Technology is Learning Curve Must Teach Users One
Not Enough be Scalable Cool Scenario
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20.
Questions?
Tablet Buzz and Delight Landscape by OEM
Black Friday
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