Shifts in Mobile Demand Ahead of Holiday 2013
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Argus Insights Discusses with RCR Wireless Editor Martha Degrass on whether Apple or Samsung will fill the most stockings over Holiday 2013. By examining a mix of social media, consumer demand metrics and retail promotions, Argus Insights CEO, John Feland walks through what is driving consumer demand over the holidays.
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Shifts in Mobile Demand Ahead of Holiday 2013
- 2. Social Tracking of Smartphone Brand Conversations 1000000 900000 800000 700000 Apple Phones 600000 Blackberry Phones 500000 HTC Phones LG Phones 400000 Motorola Phones 300000 Nokia Phones Samsung Phones 200000 100000 0 Β© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Page 2
- 3. Social Tracking of Smartphone Brand Conversations 90000 80000 70000 60000 Blackberry Phones 50000 HTC Phones LG Phones 40000 Motorola Phones 30000 Nokia Phones Samsung Phones 20000 10000 0 Β© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Page 3
- 4. Normalized Smartphone Social Mentions 6 5 4 3 Apple Phones Blackberry Phones 2 HTC Phones LG Phones 1 Motorola Phones Nokia Phones 0 Samsung Phones -1 -2 -3 11/10/13 11/17/13 11/24/13 12/1/13 12/8/13 12/15/13 12/22/13 Β© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Page 4
- 5. Smartphone Gifting Discussions in Social 160000 140000 120000 100000 Apple Phones Blackberry Phones 80000 HTC Phones LG Phones 60000 Motorola Phones Nokia Phones 40000 Samsung Phones 20000 0 Β© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Page 5
- 6. Smartphone Gifting Discussions in Social 5000 4500 4000 3500 3000 Blackberry Phones HTC Phones 2500 LG Phones 2000 Motorola Phones Nokia Phones 1500 Samsung Phones 1000 500 0 Β© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Page 6
- 7. Normalized mentions of Gifting in Social 6 5 4 3 Apple Phones Blackberry Phones 2 HTC Phones LG Phones 1 Motorola Phones Nokia Phones 0 Samsung Phones -1 -2 -3 11/10/13 11/17/13 11/24/13 12/1/13 12/8/13 12/15/13 12/22/13 Β© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Page 7
- 8. Retailer Social Mentions Over The Holiday Season 60000 50000 40000 Amazon Apple Retail AT&T 30000 Best Buy Staples 20000 Target Verizon Walmart 10000 11/10/13 11/12/13 11/14/13 11/16/13 11/18/13 11/20/13 11/22/13 11/24/13 11/26/13 11/28/13 11/30/13 12/2/13 12/4/13 12/6/13 12/8/13 12/10/13 12/12/13 12/14/13 12/16/13 12/18/13 12/20/13 12/22/13 12/24/13 0 Β© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Page 8
- 9. Β© 2013 Argus Insights, Inc. Confidential: Do Not Distribute 12/24/13 12/22/13 12/20/13 12/18/13 12/16/13 12/14/13 12/12/13 12/10/13 12/8/13 12/6/13 12/4/13 12/2/13 11/30/13 11/28/13 11/26/13 11/24/13 11/22/13 11/20/13 11/18/13 11/16/13 11/14/13 11/12/13 11/10/13 Normalized Retailer Mentions 7 6 5 4 3 Amazon Apple Retail 2 AT&T 1 Best Buy Staples 0 Target -1 Verizon Walmart -2 -3 Page 9
- 10. Overall Demand Softened Just Before Holidays 1200 1000 Samsung 800 BlackBerry Nokia 600 Motorola LG 400 HTC Apple 200 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 Β© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Page 10
- 11. New Smartphone Customers Not As Delighted Samsung 1 0.8 0.42 0.6 0.4 0.2 0 26 31 36 41 46 51 1 Apple 0.8 0.38 0.6 0.4 0.2 0 26 31 36 41 46 51 1 HTC 0.8 0.6 0.27 0.4 0.2 0 26 31 36 41 Β© 2013 Argus Insights, Inc. Confidential: Do Not Distribute 46 51 Page 11
- 12. New Smartphone Customers Not As Delighted 1 LG 0.8 0.6 0.4 0.48 0.2 0 26 31 36 41 46 51 1 Nokia 0.8 0.6 0.4 0.44 0.2 0 26 31 36 41 46 51 1 Motorola 0.8 0.6 0.4 0.09 0.2 0 BlackBerry -0.2 26 1 31 36 41 46 51 0.64 0.8 0.6 0.4 0.2 0 26 31 36 41 Β© 2013 Argus Insights, Inc. Confidential: Do Not Distribute 46 51 Page 12