Product data is everywhere in your organization. To maximize its value, product data needs to be in the hands of many stakeholders, including your customers and employees. The activities that need to access, author, and share critical information about product data depends on your industry, but the following group functions can leverage this information: Research and Development, Purchasing, Sales and Marketing, After Sales Services, Manufacturing, Supply Chain, Risk and Compliance, Finance, Human Resources, etc. Because of this wide reach and diversity of context, controlling the way that data is created, updated and replicated is difficult. Making sure that accurate information can be accessed at the right time and right place to drive the correct action is also a complicated and time-consuming exercise.

1. © Talend 2014
1
Five facets of MDM for Product Data with Talend Platform for MDM
Jean-Michel Franco

2. © Talend 2014
2
EN BREF
•Founded in 2006
•480+ employees in 7 countries
•Dual HQ in Redwood and Paris, France
•Open Core business model
•Subscription license
•Services & training
Solutions
•Integration solutions for Big Data, Data and Application integration solutions, Data Quality, MDM and BPM.
•Recognized as a visionary leader in the integration market by Gartner and Forrester
Talend Overview
2007 2008 2009 2010 2011 2012 2013

3. © Talend 2014
3
TALEND ENTERPRISE
Big Data
Data Integration
ESB
TALEND OPEN STUDIO for
Big Data
Data
Quality
Data
Integration
MDM
ESB
TALEND PLATFORMS
•Bundles of Enterprise technologies
•Advanced features
•Platinum support
•Commercial license
•Subscription model
•Gold support included
•Open source license
•Free of charge
•Optional support
Talend Offerings
BPM
Big Data
Data
Management
Data Services
MDM
Enterprise Integration
Hybrid Cloud

4. © Talend 2014
4
Master Data Management is a cornerstone for data-driven processes
Know Your Customer
Know Your Products
Know Your Suppliers

5. © Talend 2014
5
Building the 360° Product view … finally… in a sustainable way
Compliance, reporting and analytics
Product “as a Service”
Extended & Lean Supply Chain
Time to Market
Digital Transformation
Sales & Marketing Efficiency
0101010110101010101010101011010101010101010101010101010101010101011010101010101010101010110101010101010101011010101010101011010101010101010101011010101010101
360° Views
Managed Data Accuracy
Collaborative Data Governance
Information Accessibility
Information Accountability
MDM Platform

6. © Talend 2014
6
What is the Business Case?
Source : Gartner Business Value Model
Business Aspect
Aggregates
Primes
Demand Management
Market Responsiveness
Target Market Index
Market Coverage Index
Market Share Index
Opportunity/ Threat Index
Product Portfolio Index
Channel Profitability Index
Configurability Index
Sales Effectiveness
Sales Opportunity Index
Sales Cycle Index
Sales Close Index
Sales Price Index
Cost-of-Sales Index
Forecast Accuracy
Customer Retention Index
Product Development Effectiveness
New Product Index
Feature Function Index
Time-to-Market Index
R&D Success Index
Supply Management
Customer Responsiveness
On-Time Delivery
Order Fill Rate
Material Quality
Service Accuracy
Service Performance
Customer Care Performance
Agreement Effectiveness
Transformation Ratio
Supplier Effectiveness
Supplier On-Time Delivery
Supplier Order Fill Rate
Supplier Material Quality
Supplier Service Accuracy
Supplier Service Performance
Supplier Care Performance
Supplier Agreement Effectiveness
Supplier Transformation Ratio
Operational Efficiency
Cash-to-Cash Cycle Time
Conversion Cost
Asset Utilization
Sigma Value
Support Services
Human
Resources Responsiveness
Recruitment Effectiveness Index
Benefits Administration Index
Skills Inventory Index
Employee Training Index
HR Advisory Index
HR Total Cost Index
Information Technology
Responsiveness
System Performance
IT Support Performance
Partnership Ratio
Service-Level Effectiveness
New Project Index
IT Total Cost Index
Finance and Regulatory Responsiveness
Compliance Index
Accuracy Index
Advisory Index
Cost-of-Service Index

7. © Talend 2014
7
The journey from Data Integration to Information Governance
From a fully IT driven model…
…to a federated and collaborative responsibility model
IT
Lines of
Business
Evolution path
From Data Management…
…to Information Governance

8. © Talend 2014
8
MDM for Product Business Value, and you need it now !
Compliance and analytics
0101010110101010101010101011010101010101010101010101010101010101011010101010101010101010110101010101010101011010101010101011010101010101010101011010101010101
360° Views
Managed Data Accuracy
Collaborative Data Governance
Information Accessibility
Information Accountability
MDM Platform
Product as a Service
Lean and extended
Supply Chains
Time to market
Digital
Transformation
Sales and marketing efficiency

9. © Talend 2014
9
A significant, yet highly growing market
Source: Gartner magic Quadrants for MDM, 2014

10. © Talend 2014
10
The five facets of product Data
0101010110101010101010101011010101010101010101010101010101010101011010101010101010101010110101010101010101011010101010101011010101010101010101011010101010101
MDM of Product
Data
MDM for Material Data
MDM for Lean Managed Services
MDM for Regulated Products
Product
Information
Management
MDM for Anything
A hub to reference products that an enterprise purchases, manufactures, inventories, sales, configures, maintains…
Managing Product Data for any type of product
A single point of reference and a unified access hub to remotely control equipment and product needed to deliver a service
A control tower to guarantee the shareability, traceability, and auditability of product data
Expose accurate information on product across customer facing channels and connect the related processes

11. © Talend 2014
11
Main use cases
Using Talend MDM for Product Data
•What? Central repository on materials that an enterprise engineers procures, produces, stores, sells, configures…
•Why Talend ? progressive approach, data quality and stewardship, data integration, multi-domain
MDM for material
•What? Unifying the description and management of all the facilities involved to deliver a services
•Why Talend ? Strong ESB and BPM capabilities
MDM for lean managed services
•What? Ensures that product related information can be shared and audited across processes
•Why Talend? Easy integration to exchanges and EDI/XML formats
MDM for regulated products
•What ? Managing the customer facing side of product and related processes
•Why Talend: flexible modeling, integrated Application Integration and BPM, affordable, platform rather than enterprise software
Product Information Management
•What ? Leverages Talend Product for MDM flexibility to implement any specific case related to product or things data
•Why Talend ? Any model, any implementation, fast and incremental implementation
MDM for “any thing”

12. © Talend 2014
12
Customer use case in manufacturing: right product, right time and right place
Challenge:
Deliver single view and source of Motor data to the customer facing processes across multiple manufacturing locations
Why Talend:
•Lower TCO than the incumbent solution
•Unified platform with flexible modeling, data stewardship management and superior connectivity
Value:
Increasing first time quote accuracy to customers
Reduce time to manufacture
Reduction in motor spend by minimizing incomplete or incorrect orders

13. © Talend 2014
13
Customer use case in Aerospace & Defense: Just-in-time logistics to the armed forces
Challenge:
Reduce cost and improve efficiency of the procurement process for aircraft spare parts in the context of an outsourced managed service
Why Talend:
•Progressive approach to MDM
•All in one MDM platform with Data stewardship and quality, data integration and master data services
Value:
Reduction of procurement and maintenance costs
Faster repairs
From a manual and spreadsheet driven process to a well managed process

14. © Talend 2014
14
Customer case in media: Monetizing content and increasing ARPU
Challenge:
Deliver 28,000 hours of multimedia content monthly from 340 content providers targeting 75 million households
Why Talend:
•Flexibility and rapid implementation time
•Unified integration platform with embedded data quality, ESB and Business Process Management
Value:
Increase ARPU (Average Revenue Per User) and improved customer experience with data to promote the movies
Decreased costs and time for adding new content to the movie catalog

15. © Talend 2014
15
Retail: enabling the best offer in a consumer “hyperchoice” environment
Challenge:
•Increased complexities to deliver accurate product data to the buying audience (specialized brands, channels, long tail catalogs, stores…)
•Missed sales due to failure to connect demands to the best offer
Why Talend ?
•Easy integration to legacy systems and B2B exchanges (batch or real time)
•Rules based data quality checking fully embedded in business processes
•Integrated workflow capabilities to orchestrate people activities related to referencing products
Value:
•Improved sales through a better fit to customer demand, and up-sells/cross-sells
•Cost Reduction (returns, product introduction…)
•Customer Experience

16. © Talend 2014
16
MDM for Product Data; why Talend ?
0101010110101010101010101011010101010101010101010101010101010101011010101010101010101010110101010101010101011010101010101011010101010101010101011010101010101
MDM of Product
Data
MDM for Material
Data
Progressive approach,
Data quality and stewardship,
Data integration
Multi-domain
Any model, any implementation
Start fast, expand quickly
Strong ESB capabilities for real time integration and secured exchanges ; Profiling and data integration;
BPM and workflows
Advanced data mapping
Real time integration to B2B exchanges
Flexible modeling, Integrated Application Integration and BPM
Platform approach rather than enterprise software
MDM for Lean Managed Services
MDM for Regulated Products
Product
Information
Management
MDM for Anything

17. © Talend 2014 22
01010101101010101010
10101011010101010101
01010101010101010101
01010110101010101010
10101010110101010101
01010101101010101010
10110101010101010101
01011010101010101
Talend Master Data Management
The shortest path to trusted & actionable master data
Model
Explore &
Cleanse
Enable
Stewardship
Consolidate
& Enrich
Operationalize
• True multi-domain
• Active data model
• Audit trails and controls
• Real time master
data services
• Enterprise-wide
application access
• Embedded data quality
• Standardization & matching
• Quality analytics and control
• Streamlined data
hygiene
• Completely
customizable workflows
• Embedded data integration
• 800+ components &
connectors
• Augment with external
data

18. © Talend 2014
23
Flexible modeling for any product data
Key Capabilities
•Flexible Data Model (XML Based)
•Business Rules (drools) and Events based
•Roles Based Access Controls, user interface and workflows
•Audit trail, rollbacks
•Empowered with search, hierarchies Mgmt., inheritance
•Any implementation style is supported
Data Modeling
capabilities
Information quality
management capabilities
Business services
and workflow functionality
Loading, integration and
synchronization capabilities
Stewardship support
and services

19. © Talend 2014 24
Best of breed and integrated data quality
Key Capabilities
• Intuitive and visual Data Profiling
• Embedded parsing, standardization,
reconciling and de-duplication
• Unstructured, semi-structured, structured or
multi-structured data can be considered
• Easy integration of classification systems
(UNSPSC, CLADIMED, eClass, NHS e-class …)
Data Modeling
capabilities
Information quality
mgmt. capabilities
Business services
and workflow functionality
Loading, integration
and synchronization
Stewardship support
and services

20. © Talend 2014
25
•Talend Data Mapper facilitates integration with EDI and XML based exchanges
Smooth integration, batch or real time
Key Capabilities
•Data integration layer with 800+ connectors
•Legacy systems, enterprise applications
•Cloud applications, external sources
•Enterprise class MDM data services through embedded Enterprise Service Bus
Data Modeling
capabilities
Information quality
management capabilities
Business services
and workflow functionality
Loading, integration and synchronization
Stewardship support
and services
•Examples of business connectors

21. © Talend 2014
26
Strong Business Process Management capability for collaboration and workflows
Key Capabilities
•Visual modeling of data gov. processes
•Multi-Lingual Support
•Custom Form Designer
•Delegation of Tasks
•Real-time Follow-up and Alerts, Real-time Activity Monitoring
•Business Activity Monitoring Dashboards
Data Modeling
capabilities
Information quality
management capabilities
Business services
And workflow
Loading, integration and
synchronization capabilities
Stewardship support
and services

22. © Talend 2014 27
Web based interfaces for data stewards
Key Capabilities
• Stewardship console to organize data
stewardship tasks by roles and users.
• Complete Web interface with embedded
search engine to read, create, update and
delete the master data.
• Survivorship and de-duplication of record.
• Audit trail for all operations performed on
data resolution and integrity tasks
Data Modeling
capabilities
Information quality
management capabilities
Business services
and workflow functionality
Loading, integration and
synchronization capabilities
Stewardship support
and services

23. © Talend 2014
28
Architecture and differentiators
Select Icons made by Freepik, Situ Herrera, www.flaticon.com
Studio
Admin Console
Master Data
Services
Workflow
Authoring & Collaboration
Data Quality
Connectors
Triggers
Audit log
& timeline
Role Based
Access &
Controls
Data
Modeling
ACTIVE
Model
Talend MDM
Unified
Differentiators
Flexible
Open
Ready for Big data
Legacy
Systems
ERP
External
Data Sources
CRM
Cloud
Apps
Implementation team
LOBs users
Data Stewardship Team

24. © Talend 2014
29
Talend Data Governance solutions are recognized by independent industry analysts
Data Quality (Gartner)
MDM (Forrester)
Customer MDM (Gartner)

25. © Talend 2014
30
Demo Highlights: from clinical trails to product launch in the Life Sciences industry
•Mastering product data across the product life cycle from trial and data discovery phase all the way to submission to the commercial business
-Managing multiple models related to product data in a single environment
-Using MDM in conjunction with Big Data during the trail phase to manage positive and adverse events
-Preparing for product launch by promoting a new product category once validated through the trial process.
-Organizing the data stewardship processes across the lines of businesses to manage this new category and get the operations ready for roll-out.
Talend MDM orchestrates the full master data flow from :
•unstructured analysis to a fully governed process
•discovery to enterprise wide publication

26. © Talend 2014 31
01010101101010101010
10101011010101010101
01010101010101010101
01010110101010101010
10101010110101010101
01010101101010101010
10110101010101010101
01011010101010101
Demo summary: what we’ve shown
Model
Explore &
Cleanse
Enable
Stewardship
Consolidate
& Enrich
Operatio-nalize
• Any model, from fuzzy to
highly governed and
regulated
• Easily link multiple
business units
together making
process operational
• Entity resolution to extract
content from unstructured
data
• Big Data Cleansing
• Big Data Governance
• BPM and workflows
• Data and Big Data
integration capabilities

27. © Talend 2014
32
Overview of our customers by MDM domains
Product & assets
Organization & Ref. Data Mgmt.
Multi domain
Customers
Employees, Supplier

28. © Talend 2014
33
Summary
Ready for the 5 use cases of MDM for Product Data
•MDM for Material
•MDM for Lean Managed Services,
•MDM for Regulated Products,
•Product Information Management
•MDM for “Anything”
Single MDM hub, rather than MDM silos
•Holistic: One hub, multiple-domain
•Integrated: large set of applications are supported
•Connected: Master data services enable real-time MDM
Fastest time to business benefits
•Rapid: Intuitive and powerful modeling
•Progressive: Start small, expand fast
•Unified: One studio, one repository
Lowest cost of ownership
•All in one: Single tool set across all MDM dimensions
•Affordable: Predictable pricing
Ready for Big Data
Contact us: info@talend.com
Learn more: www.talend.com.product/mdm

29. © Talend 2014
34
THANK YOU