Engage your community with Digibonus
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Why engagement matters and how Digibonus can help you to boost your onlien
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Engage your community with Digibonus
- 1. Introducing Digibonus The best way to engage your community www.digibonus.com
- 2. Social media dilemma… Ok, now what? 394,434 fans! Digibonus Introduction July 1, 2012 2
- 3. Unlocking business potential of social Engagement provides tools that capture value from your community Many brands neglect this step Fans engage with content Fan Business acquisition Brand benefits Viral provides spread content Engagement
- 4. Key takeaway Engagement is what makes a brand’s community valuable Digibonus Introduction July 1, 2012 4
- 5. But what is engagement ? Engagement is Engagement is not Dynamic fans eager Passive fans flooded to interact with corporate with your community information Digibonus Introduction July 1, 2012 5
- 6. Benefits of engagement Brand affinity Reach The power of Engagement Social data Ambassadorship Digibonus Introduction July 1, 2012 6
- 7. Fans share what they love about your brand! Interactions create more posts on the timeline further boosting visibility «I bet you can’t «I just got to the Nike beat my score in store and won a photo the PriceMinister op with Beckham!» quiz!» Make it easy for your fans to talk about you «Here is a photo of us at that awesome «I vote for hotel. We entered the RSX their photo contest. camera» Please vote for us!» «I just signed up for the Digibonus webinar. Join me!» July 1, 2012 Digibonus Introduction 7
- 8. Ok so engagement is a good idea but… But how do I Create engagement ??? Digibonus Introduction July 1, 2012 8
- 9. Engagement requires content on your page Fans engage with content Viral Brand provides spread content Engagement • Relevant brand news – Hard to control timing and frequency • On-page experiences – Can be tailored to encourage engagement and sharing – Brand controls timing and content Digibonus Introduction July 1, 2012 9
- 10. Digibonus enables engaging on-page experiences Example of some recent campaigns created using Digibonus Digibonus Introduction July 1, 2012 10
- 11. Create experiences for your fans in 5 easy steps Focus on what you want to do not how you must make it happen 1 2 3 4 5 Pick a Customize Apply your Publish and Monitor campaign to content to brand promote on performance fit your maximize identity Facebook, and collect objectives engagement web or mobile data Digibonus Introduction July 1, 2012 11
- 12. Easy to use platform Build your user journey Design your look-and-feel Schedule Publish to Facebook, web and mobile Digibonus2012 July 1, Introduction 12
- 13. Catalog of ready-to-use templates Digibonus Introduction July 1, 2012 13
- 14. Facebook, web and mobile Facebook Mobile Web Digibonus Introduction July 1, 2012 14
- 15. Feed data collected from fans to your CRM • API’s to interconnect CRM • Tagging systems to dynamically transfer data • Data mapping Digibonus Introduction July 1, 2012 15
- 16. A few examples What our customers are doing it to obtain great results! July 1, 2012 igibonus Introduction D 16
- 17. Case study: Priceminister e-store Objectives • Create a buzz • Engage fanbase • Recruit fans Concept Fans test their general knowledge in a exam and compare their socres on facebook. Results • Engagement: 17% • Recruitment: +7% • Buzz: +30% increase in “talking about” metrics Digibonus Introduction July 1, 2012 17
- 18. Case study: Tourism Bahamas election Objectives • Boost visibility of destination • Engage fanbase Concept Weekly elections on a variety of themes related to the islands (best golf course, best place to dive, etc.) Results • Engagement: 30% over 60 days • Every week 5% of fanbase viewed presentations of islands Digibonus Introduction July 1, 2012 18
- 19. Case study: Fun Radio Objectives • Recruit fans • Engage community Concept Daily instant win with compelling prizes requiring fans to answer questions on featured celebrities Results • Engagement: 9% • 13% growth in fanbase Digibonus Introduction July 1, 2012 19
- 20. Some of our customers Digibonus2012 July 1, Introduction 20
- 21. … and some of their kudos «Digibonus gives me the independence and creative freedom to create the campaigns I want. Everything is managed from A to Z without any hassle which helps tremendously in reaching our goals ! » Thomas Durand -Media365 «Loyalty is all about understanding our readers… how do we address them in an environment that is as personal as Facebook? … Digibonus offers an excellent solution that support a rich variety of scenarios.» Michel F, head of marketing, 20minutes internet site Digibonus Introduction July 1, 2012 21
- 22. Digibonus benefits • You will love how easily you can create branded experiences for your community on Facebook, mobile and the web • Your IT department will love how easily it connects with your CRM • Your fans will love the ways they can interact with your brand Digibonus Introduction July 1, 2012 22
- 23. Love your fans Contact us: Jean-Marc Holder // P. +33634023188 // E. jm@digibonus.com // www.digibonus.com // www.facebook.com/digibonus // twitter.com/digibonus July 1, 2012 Digibonus Introduction 23